What you'll learn
- Course Goal: By the end of this course, students will be able to write and deliver a professional quality sales presentation.
- Course objectives: Teach the students to understand selling and communication strategy, modern consultative selling techniques and the writing and delivery of a sales presentation.
- A textbook is recommended in the free lecture, but is not required.
Sales is a critical function for any business. It provides the revenue that pays for everything else the company does. Professional level sales people make six-figure incomes and interact with billion dollar companies, like Walmart and Kroger.
This course teaches the student sales and communications theory. Upon completion, you will be able to conduct a professional buyer meeting with a well-written, persuasive sales presentation.
Even if you are not going into sales, you need to know how to sell your ideas and yourself, this is a course for you.
Who this course is for:
- Anyone who wants a career in professional sales, or who just wants to become more polished and persuasive in their everyday business.
Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.
Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.
Dan has also taught college level marketing for the last ten years and has recently retired as Professor Emeritus.