Professional Self-Publishing
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34 students enrolled

Professional Self-Publishing

How to self-publish a professional book without the help of traditional publishers.
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34 students enrolled
Created by Phil Simon
Last updated 5/2019
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Enrollees will understand the different options available to potential authors.
  • Enrollees will understand the pros and cons of each.
  • Enrollees will understand the costs of each option.
  • Enrollees will understand the different steps in the publishing process.
  • Just a willingness to learn.

Something like 60 percent of all adult Americans "have a book in them." And very few things feel better than holding your own book in your hand. Yet, traditional publishers are increasingly choosy about the authors with whom they work. At the same time, a dramatic increase in the number and quality of tools available to would-be authors has caused even many established authors to eschew traditional publishers and do things by themselves--often for much higher royalties. But you don't want your book to look, well, amateurish.

What to do?

In this twelve-part course, eight-time author, speaker, and publisher Phil Simon lets you in on secrets on how to professionally publish your own book. He addresses each step in the publishing process, offering his first-hand input and insider advice. He offers crucial comments on subsidy presses that claim to have authors' interests at heart and explains the different options available to you.

Phil has been down this road more than a few times. After doing two books with traditional publishers, he started Motion Publishing to produce his next two books—and publish four others. (He then returned to traditional publishing books number five, six, seven, and eight.)

In short, he knows where the bodies are buried. Learn valuable tips and avoid critical mistakes that can cost you a great deal of time, money, and peace of mind.

About the Instructor

Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of eight management books, most recently Analytics: The Agile Way. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have appeared in The Harvard Business Review, The New York Times, and many other sites. He teaches information systems, analytics, and other technology related topics at Arizona State University's W. P. Carey School of Business—Department of Information Systems.

Who this course is for:
  • People who know nothing about publishing.
  • People who only have experience with traditional publishing.
  • People who want to produce a professional book.
  • People who are curious about their publishing options.
Course content
Expand all 13 lectures 01:04:50
+ Introduction
2 lectures 03:51
Here is an outline of the ten-part course: Table of Contents (this is really lecture zero) Introduction and general background Attracting Attention to Your Book: Cover, Title, and Subtitle Selecting a Publishing Method Editing and Proofreading Administrivia Finding the Right Partners Using the Right…
Preview 00:45

In Part 1, Phil provides an overview of the course and the publishing process. He addresses cost and timeline.

Preview 03:06
+ Publishing Basics: The Manuscript and the Cover
4 lectures 20:02

So, you want to publish a high quality book? In this lecture, I discuss some of the options available to you--and some of the challenges associated with each option. You can try to go the traditional route, work with a subsidy press, or start your own publishing company. With the last two options, you incur more risk but retain all rights and can reap much greater rewards.

Preview 06:23

A few review questions to ensure that you're ready to take the plunge.

1 question

These days, people have incredibly short attention spans. If they can't "get" your book in a few seconds, they probably won't even consider buying it. In this lecture, I discuss the importance of titles, subtitles, and covers. I talk about the limitations of the DIY mentality--and why using professionals is essential.

Attracting Attention Through Your Cover, Title, and Subtitle

A brief review of this section.

Cover Quiz
1 question

In this video, I discuss the legalities and logistics of self-publishing. I talk about registering with the Library of Congress, obtaining ISBNs, and a few copyright issues. Make sure that you're covered as you make your work available to the general public.


In this short video, I show how headers make in-document navigation incredibly simple in Microsoft Word. This is is particularly helpful for long documents such as research reports and manuscripts.

Writing Your Manuscript
+ The Publishing Process
5 lectures 28:43

In this video, I debunk some of the myths around two key elements of the publishing process: editing and proofreading. It's silly to do your own work here but be aware of charlatans who claim expertise for $10/hour. You get what you pay for, especially with subsidy presses.

Editing and Proofreading

A review question about the types of editors at your disposal.

Editing and Editors
1 question

No man is an island.

That phrase is as true today as it was when it was written. In this video, I cover:

1.    Distribution Partners: Lightning Source, BookBaby, and others
2.    How do I get my book into book stores? (short answer: it's not easy)
3.    Catalogs

Finding the Right Partners

People who don't use the tools given to them only injure themselves.
--Debra Wilson

In this video, I explain several key programs necessary to successful and professional self-publishing.

1. Design: Adobe InDesign or Quark

2. Indexing: Professional programs vs. Tagging

Using the Right Tools

A brief review of this section.

Creating Your Galley
1 question

In this video, I cover:

  • Indexing
  • Front Matter
  • Book Length
  • Footnotes
  • Pricing

In this video, I discuss the logistics behind author review. I provide tips for how to minimize delays at this point in the process, ensuring that you meet your time- and cost-related goals.

Author Review and Galleys

A brief review of this section.

Author Review
1 question
+ Wrapping Up and Next Steps
2 lectures 12:14

In this final video, I provide a few book-selling tips and tricks, including how to cheaply and quickly gift books via Kindle. I also discuss tips for getting the word out, although there's no secret sauce. It's a great deal of hard work. The writing was the easy part! Learn how to get your book noticed with some quick tips that have worked for me.

Wrapping Up and Next Steps

In this video, I explain the costs and benefits of book trailers and websites. I debunk a few myths and show how, for a reasonable amount of money, you can add to the overall aesthetic of your book with professional-grade content.

Bonus Video: Book Trailers and Websites