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- Enrollees will understand the different options available to potential authors.
- Enrollees will understand the pros and cons of each.
- Enrollees will understand the costs of each option.
- Enrollees will understand the different steps in the publishing process.
- Just a willingness to learn.
Something like 60 percent of all adult Americans "have a book in them." And very few things feel better than holding your own book in your hand. Yet, traditional publishers are increasingly choosy about the authors with whom they work. At the same time, a dramatic increase in the number and quality of tools available to would-be authors has caused even many established authors to eschew traditional publishers and do things by themselves--often for much higher royalties. But you don't want your book to look, well, amateurish.
What to do?
In this twelve-part course, eight-time author, speaker, and publisher Phil Simon lets you in on secrets on how to professionally publish your own book. He addresses each step in the publishing process, offering his first-hand input and insider advice. He offers crucial comments on subsidy presses that claim to have authors' interests at heart and explains the different options available to you.
Phil has been down this road more than a few times. After doing two books with traditional publishers, he started Motion Publishing to produce his next two books—and publish four others. (He then returned to traditional publishing books number five, six, seven, and eight.)
In short, he knows where the bodies are buried. Learn valuable tips and avoid critical mistakes that can cost you a great deal of time, money, and peace of mind.
About the Instructor
Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of eight management books, most recently Analytics: The Agile Way. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have appeared in The Harvard Business Review, The New York Times, and many other sites. He teaches information systems, analytics, and other technology related topics at Arizona State University's W. P. Carey School of Business—Department of Information Systems.
- People who know nothing about publishing.
- People who only have experience with traditional publishing.
- People who want to produce a professional book.
- People who are curious about their publishing options.
So, you want to publish a high quality book? In this lecture, I discuss some of the options available to you--and some of the challenges associated with each option. You can try to go the traditional route, work with a subsidy press, or start your own publishing company. With the last two options, you incur more risk but retain all rights and can reap much greater rewards.
These days, people have incredibly short attention spans. If they can't "get" your book in a few seconds, they probably won't even consider buying it. In this lecture, I discuss the importance of titles, subtitles, and covers. I talk about the limitations of the DIY mentality--and why using professionals is essential.
People who don't use the tools given to them only injure themselves.
In this video, I explain several key programs necessary to successful and professional self-publishing.
1. Design: Adobe InDesign or Quark
2. Indexing: Professional programs vs. Tagging
In this final video, I provide a few book-selling tips and tricks, including how to cheaply and quickly gift books via Kindle. I also discuss tips for getting the word out, although there's no secret sauce. It's a great deal of hard work. The writing was the easy part! Learn how to get your book noticed with some quick tips that have worked for me.