
Plan the music video with an idea and vision before shooting, deciding if it is performance, narrative, or a mix, and weave color, lighting, wardrobe, and design into the concept.
Write a treatment using words and pictures to convey your music video idea, including a logline, concept essence, look and feel, lighting, lenses, narrative drive, locations, and flexible planning.
Learn how to plan a few carefully chosen locations—like a beach, monument area, park, and church hall—using early sun, light through leaves, and controlled spaces to foreground performance.
Plan a detailed shot list and storyboards to map camera moves, coverage, and lighting from wides to close-ups, run through the entire song, and reserve cutaways for narrative moments.
Prepare your kit and equipment by charging batteries, securing a tripod with its mounting plate, and formatting memory cards, then ensure your laptop is charged to offload footage.
Plan a cohesive color palette and styling to keep your video fresh and interesting. Source affordable clothes, accessories, and hair and makeup to create an intentional look.
Record with the microphone running to capture playback and align rushes to the song. Load the music in premiere and use a pre-song beep countdown to cue performers.
Schedule performance close-ups for early in the day to keep expressions fresh and avoid rough looks from exhaustion, ensuring polished shots when performers are at their best.
Move the camera to reflect the music, from still and intimate to dynamic tracking, using movement to accent beats and heighten dancer rhythm as shown in the Jerry video.
Encourage performers to truly sing and play with enthusiasm, delivering dynamic energy on camera; use playback sound for syncing, but focus on compelling visuals.
Back up your footage to a backup disk or laptop, keep at least two copies during editing, and edit from copies rather than the master, ensuring a master copy exists.
Prioritize the performance edit to establish the performance bed, start with wide shots, then layer mid and close-up shots of the singer and band.
Spot salt and pepper moments in the final edit to accent riffs and beats, bringing verses and choruses to life with subtle whip pans.
Do you want to make music videos that look cinematic, feel emotional, and truly connect with your audience—even on a tight budget? Whether you're a musician, aspiring director, content creator, or just someone with a passion for storytelling, this course is your complete guide to producing professional-quality music videos from scratch.
Led by award-winning director Jake Wynne—whose credits include The Spice Girls, Robbie Williams, and indie artist Sam Winston—this course breaks down the entire process step by step. From developing a compelling concept to filming stunning visuals and editing with rhythm and style, you'll learn the techniques used by industry professionals in real-world productions.
This isn’t just theory. You’ll follow a detailed case study of a real music video ("Reach You" by Sam Winston), exploring exactly how it was planned, shot, and cut together. You'll discover how to get the most out of limited gear, natural lighting, everyday locations, and small crews.
If you’ve ever wanted to direct your own music video—or simply elevate your video content to a higher level —this course gives you the creative tools and insider knowledge to make it happen. No film school required. Just bring your ideas, your energy, and your desire to make something that resonates.