
Learn to craft emotionally real music videos with heart and creativity, not flashy gear. Jake Wynn guides you to maximize resources on a budget and bring your vision to life.
Present a case study of the Reach You music video by Sam Winston, highlighting longing, soul imagery, and motifs like white wings and disco visuals.
Plan the music video with an idea and vision before shooting, deciding if it is performance, narrative, or a mix, and weave color, lighting, wardrobe, and design into the concept.
Write a treatment using words and pictures to convey your music video idea, including a logline, concept essence, look and feel, lighting, lenses, narrative drive, locations, and flexible planning.
Learn how to plan a few carefully chosen locations—like a beach, monument area, park, and church hall—using early sun, light through leaves, and controlled spaces to foreground performance.
Plan a detailed shot list and storyboards to map camera moves, coverage, and lighting from wides to close-ups, run through the entire song, and reserve cutaways for narrative moments.
Build a reliable crew you can count on, delegate filming, lighting, wardrobe, and playback tasks, and use portable amps for louder playback so the band stays in sync.
Prepare your kit and equipment by charging batteries, securing a tripod with its mounting plate, and formatting memory cards, then ensure your laptop is charged to offload footage.
Plan food and water for your crew to prevent distraction and maintain focus, with a hearty breakfast to keep everyone ready and firing on all cylinders.
Meet your crew a few days before filming to discuss plans and avoid last-minute catch-ups; schedule a generous morning start and briefing to adapt to weather or illness.
Plan long shoots that use darkness as a texture, creating cinematic night scenes with rain and a big finale, while cross-cutting day and night performances to enrich the edit.
Plan a cohesive color palette and styling to keep your video fresh and interesting. Source affordable clothes, accessories, and hair and makeup to create an intentional look.
Arrive rested and fed, follow a realistic schedule, capture coverage from wide to medium to close-ups with diverse locations, multiple takes, and macro details for editorial options.
Record with the microphone running to capture playback and align rushes to the song. Load the music in premiere and use a pre-song beep countdown to cue performers.
Schedule performance close-ups for early in the day to keep expressions fresh and avoid rough looks from exhaustion, ensuring polished shots when performers are at their best.
Move the camera to reflect the music, from still and intimate to dynamic tracking, using movement to accent beats and heighten dancer rhythm as shown in the Jerry video.
master sun-based lighting and backlit setups for music videos, schedule shoots for late in the day to capture golden hour, and use reflectors or poly boards to bounce light.
Nail your exposure and lighting in camera to set the style and tone your idea requires, because a well-exposed shot lets you grade and lift in post with Premiere.
Direct the team by energizing their performances and drawing out each member’s energy, and adapt your approach when needed by changing the angle or the performance.
Encourage performers to truly sing and play with enthusiasm, delivering dynamic energy on camera; use playback sound for syncing, but focus on compelling visuals.
Frame narrative non-sync scenes like a short film by planning framing, lens choice, and lighting, then ensure cutaway elements sing in the edit and showcase your aesthetic.
Back up your footage to a backup disk or laptop, keep at least two copies during editing, and edit from copies rather than the master, ensuring a master copy exists.
Organize your post-production by editing from copies of rushes, not the master, and set up bins for audio, graphics, music, rushes, edits, and selects to save time and stay focused.
Prioritize the performance edit to establish the performance bed, start with wide shots, then layer mid and close-up shots of the singer and band.
Cut into lyric lines from new angles or close-ups to accent words, pace edits to the track’s rhythm, and build layer by layer to reveal verses and choruses.
Spot salt and pepper moments in the final edit to accent riffs and beats, bringing verses and choruses to life with subtle whip pans.
Check the sync of every shot in your edit, because out-of-sync shots feel lazy and slow, making the film drag and losing its punch and bite.
Color grading shapes the look of a music video from the initial concept, providing the final polish to create a cohesive, bold visual that stays true to the idea.
Do you want to make music videos that look cinematic, feel emotional, and truly connect with your audience—even on a tight budget? Whether you're a musician, aspiring director, content creator, or just someone with a passion for storytelling, this course is your complete guide to producing professional-quality music videos from scratch.
Led by award-winning director Jake Wynne—whose credits include The Spice Girls, Robbie Williams, and indie artist Sam Winston—this course breaks down the entire process step by step. From developing a compelling concept to filming stunning visuals and editing with rhythm and style, you'll learn the techniques used by industry professionals in real-world productions.
This isn’t just theory. You’ll follow a detailed case study of a real music video ("Reach You" by Sam Winston), exploring exactly how it was planned, shot, and cut together. You'll discover how to get the most out of limited gear, natural lighting, everyday locations, and small crews.
If you’ve ever wanted to direct your own music video—or simply elevate your video content to a higher level —this course gives you the creative tools and insider knowledge to make it happen. No film school required. Just bring your ideas, your energy, and your desire to make something that resonates.