Your cart is empty.
Keep shoppingUX Research: Conduct User Interviews & Customer Insights
15 students
UX Research: Conduct User Interviews & Customer Insights
Learn UX research/customer interviews, qualitative analysis, and how to turn insights into product & business decisions
Created byAlexandra Amoroso
Last updated 3/2026
English
What you'll learn
- Conduct professional user and customer interviews end-to-end
- Extract actionable insights for product, UX, and business decisions
- Design interview guides used in UX and market research
- Use probing techniques to uncover real user needs and behaviours
- Analyse qualitative data and identify patterns and opportunities
- Avoid common mistakes that lead to biased or low-quality insights
- Apply interviews in UX research, product, and customer discovery
Explore related topics
Course content
9 sections • 36 lectures • 1h 34m total length
Requirements
- No experience needed. You will learn everything you need to know
Description
Stop running interviews that produce interesting quotes—but no real decisions.
Most professionals conduct interviews, but struggle to:
Ask the right questions
Go beyond surface-level answers
Turn conversations into actionable insights
This course focuses on how to run user and customer interviews that actually drive business outcomes.
You’ll learn practical, field-tested techniques used in:
UX research
Product discovery
Customer experience (CX)
Market research
What makes this course different
This is not academic theory.
It’s based on real-world experience conducting dozens of in-depth interviews across products, users, and markets.
You’ll learn how to:
Plan and structure effective interviews
Ask better questions and probe deeper
Build trust and get honest answers
Identify patterns in qualitative data
Turn insights into clear product and business decisions
What you’ll learn
How to conduct UX and customer interviews end-to-end
How to design interview guides that generate real insights
How to avoid bias and common interviewing mistakes
How to interpret verbal and non-verbal signals
How to analyse qualitative data for decision-making
How to apply interviews in product, UX, and CX contexts
Why this matters
Interviews are one of the most powerful tools for understanding users and customers.
But done poorly, they lead to:
Misleading insights
Wrong product decisions
Wasted time and effort
Done well, they become a competitive advantage.
Who this course is for
UX Researchers & Designers
Product Managers & Teams
CX & Customer Insight Professionals
Founders and startups doing customer discovery
Anyone who wants to make better decisions through real user insights
Who this course is for:
- UX Researchers & Designers
- Product Managers & Product Teams
- Customer Experience (CX) Professionals
- Market & Consumer Insight Professionals
- Founders & Startup Teams doing customer discovery
- Consultants working on user/customer insights