
Explore the real estate business expert role beyond agents, covering adviser, consultant, mediator, and corporate project manager across primary, secondary, rent, and land markets.
Start your professional diploma in real estate business expert with an introduction to the program, its goals, and essential resources for success.
Explore focus strategies in real estate, from exclusive developer contracts and location specialization to corporate client portfolios, long term exclusive relationships, and additional services like approvals and market specialization.
Identify supplementary services real estate professionals can offer, such as mortgage and insurance referrals, moving, furniture, and design partnerships, and investment or rental support to monetize client journeys.
Explore how to grow a global real estate business by serving international buyers, partnering with builders, attending events, and translating your web presence to reach foreign clients.
Apply best practices by collecting client feedback via digital tools and email to gain insights and referrals, and provide end-to-end guidance from showing prep to post-deal follow-ups.
Digitize real estate marketing by building your own website and personal and company brands, using LinkedIn, messaging, no-code apps, and virtual tours.
Highlight LinkedIn profiles to build trust, target buyers such as families with kids or IT professionals, and use QR ads, mailboxes, and events; amplify reach through aggregators, ads, and influencers.
Identify corporate and retailer needs by evaluating location profitability, analyzing competitors, and assessing customer flow, and register on Google, Foursquare, and TripAdvisor to boost visibility through geo marketing.
Engage in interactive learning, share feedback through email and our channels, and network with alumni to apply practical frameworks and best practices that advance your real estate career.
Celebrate finishing the course and advance your career by sharing your diploma on LinkedIn, joining our alumni groups on Telegram, and following our social networks for knowledge and new courses.
Explore real-life knowledge and frameworks for business development, from launching ventures to advancing careers in large enterprises, covering strategy, finance, marketing, sales, client engagement, and product development.
Welcome to course Professional Diploma of Real Estate Business Expert by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Author: Igor Dmitriev
Mortgage and Real Estate Ecosystems Expert and ex Head of Business line at Societe Generale Global banking group
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
What is the Real Estate Business?
The real estate business encompasses all activities related to the buying, selling, renting, development, and management of land and buildings. This includes:
Residential Real Estate: Homes, apartments, condominiums, and other housing types.
Commercial Real Estate: Office buildings, retail spaces, warehouses, industrial properties, hotels, and more.
Land: Undeveloped land, agricultural land, and properties with development potential.
Real Estate Brokerage: Facilitating transactions between buyers and sellers.
Real Estate Development: Transforming land into usable properties.
Property Management: Overseeing the operations of rental properties.
Why is Learning About the Real Estate Business Important for Companies and Managers?
Real estate knowledge has significant implications for businesses, regardless of their core industry:
Cost Management: Real estate is often a company's second-largest expense after personnel costs. Understanding lease negotiations, property values, and market trends is crucial for making informed financial decisions.
Business Expansion: When a company intends to grow, strategic real estate decisions play a vital role. Site selection, facility planning, and understanding local land-use regulations are essential for successfully scaling operations.
Asset Optimization: Companies often own more real estate than they need. Learning about sale-leaseback options or subleasing excess space can unlock hidden capital and improve a company's bottom line.
Workplace Strategy: The design and function of workplaces significantly affect employee productivity, well-being, and recruitment. Real estate knowledge informs optimal workplace strategies.
Investment Opportunities: For some larger corporations, investing in real estate can offer diversification and potential for additional revenue streams.
How Real Estate Skills Connect to Global Careers and Professional Services
Skills in the real estate field open doors to a wide range of fulfilling and lucrative global career opportunities:
International Real Estate Development: As companies expand globally, those with real estate development experience can contribute to planning and executing new facilities in foreign markets.
Global Site Selection: Professionals versed in real estate analysis can help multinational corporations identify the best locations for their operations, considering factors like demographics, infrastructure, and local regulations.
Cross-Border Transactions: Facilitating real estate sales and purchases across international borders requires navigating complex legal and financial systems.
Hospitality and Tourism: The global hospitality industry is heavily intertwined with real estate. Professionals who understand hotel development and management can have exciting international careers.
Consulting Services: Real estate consultants use their expertise to offer a range of services to corporations, investors, and governments worldwide.