Professional Diploma of Marketing Manager Business Partner
What you'll learn
- Introduction to role of MBP
- MBP role in new business or product launching
- Market Business Analysis
- Customer Research and Analysis
- Product Marketing Packaging
- Promotion
- Marketing vs Sales
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course Professional Diploma of Marketing Manager Business Partner by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Author: Igor Dmitriev
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Who is a Marketing Business Partner (MBP)?
The Marketing Business Partner acts as a vital bridge between the marketing department and specific business units or divisions within an organization. They work to deeply understand the needs and objectives of a particular business area, translating those needs into effective marketing strategies and campaigns.
Typical Functionality of an MBP
Strategic Alignment: MBPs ensure that marketing plans are tightly integrated with the business unit's goals, creating a cohesive push toward overall company objectives.
Market and Customer Insights: They gather and analyze market and customer data related to their business unit, tailoring marketing efforts for maximum impact.
Campaign Development and Execution: MBPs collaborate with marketing teams to design and implement marketing campaigns that resonate with the target audience of their business unit.
Performance Measurement: MBPs track key performance indicators (KPIs) to measure the success of marketing initiatives, providing data-driven insights for optimization.
Relationship Building: They cultivate strong relationships with stakeholders within their business units, promoting trust and collaboration.
Why is the MBP Role Important for Companies?
Enhanced Focus and Specificity: MBPs provide dedicated marketing expertise to specific business divisions, ensuring tailored solutions rather than generic marketing approaches.
Improved Communication and Coordination: They facilitate seamless communication between marketing teams and business units, breaking down silos and increasing efficiency.
Data-Driven Decision Making: Their focus on market analysis and performance tracking fosters better strategic decisions rooted in real results.
Increased ROI: Optimized marketing efforts targeted to specific business areas lead to higher returns on marketing investments.
Learning, Development, and Building a Career as an MBP
Essential skills to develop for success as a Marketing Business Partner:
Strategic Thinking: The ability to link marketing activities with overarching business goals is vital.
Analytical Skills: Strong data analysis capabilities to identify trends, opportunities, and areas for improvement.
Communication and Collaboration: Excellent interpersonal skills are crucial for building strong working relationships across teams and departments.
Project Management: MBPs need to organize and oversee complex marketing projects on time and within budget.
Business Acumen: A deep understanding of overall business operations, market dynamics, and industry trends.
Career Development Tips
Seek Cross-Functional Opportunities: Gain exposure to various aspects of marketing and business operations.
Network and Mentorship Connect with experienced professionals in the field. Seek out mentors for guidance.
Continuous Learning: Stay updated on marketing trends, best practices, and tools through industry publications, courses, or certifications.
Showcase Your Results: Document the impact of your marketing initiatives, demonstrating your value to potential employers or within your current organization.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in marketing and business
- Who is a Marketing Business Partner (MBP)? The Marketing Business Partner acts as a vital bridge between the marketing department and specific business units or divisions within an organization. They work to deeply understand the needs and objectives of a particular business area, translating those needs into effective marketing strategies and campaigns.
- Typical Functionality of an MBP Strategic Alignment: MBPs ensure that marketing plans are tightly integrated with the business unit's goals, creating a cohesive push toward overall company objectives. Market and Customer Insights: They gather and analyze market and customer data related to their business unit, tailoring marketing efforts for maximum impact. Campaign Development and Execution: MBPs collaborate with marketing teams to design and implement marketing campaigns that resonate with the target audience of their business unit. Performance Measurement: MBPs track key performance indicators (KPIs) to measure the success of marketing initiatives, providing data-driven insights for optimization. Relationship Building: They cultivate strong relationships with stakeholders within their business units, promoting trust and collaboration.
- Why is the MBP Role Important for Companies? Enhanced Focus and Specificity: MBPs provide dedicated marketing expertise to specific business divisions, ensuring tailored solutions rather than generic marketing approaches. Improved Communication and Coordination: They facilitate seamless communication between marketing teams and business units, breaking down silos and increasing efficiency. Data-Driven Decision Making: Their focus on market analysis and performance tracking fosters better strategic decisions rooted in real results. Increased ROI: Optimized marketing efforts targeted to specific business areas lead to higher returns on marketing investments.
- Learning, Development, and Building a Career as an MBP Essential skills to develop for success as a Marketing Business Partner: Strategic Thinking: The ability to link marketing activities with overarching business goals is vital. Analytical Skills: Strong data analysis capabilities to identify trends, opportunities, and areas for improvement. Communication and Collaboration: Excellent interpersonal skills are crucial for building strong working relationships across teams and departments. Project Management: MBPs need to organize and oversee complex marketing projects on time and within budget. Business Acumen: A deep understanding of overall business operations, market dynamics, and industry trends.
- Career Development Tips Seek Cross-Functional Opportunities: Gain exposure to various aspects of marketing and business operations. Network and Mentorship Connect with experienced professionals in the field. Seek out mentors for guidance. Continuous Learning: Stay updated on marketing trends, best practices, and tools through industry publications, courses, or certifications. Showcase Your Results: Document the impact of your marketing initiatives, demonstrating your value to potential employers or within your current organization.
Instructor
- 4.3 Instructor Rating
- 73,525 Reviews
- 793,763 Students
- 261 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages