Professional Diploma in Digital Business Development
What you'll learn
- Introduction to Digital Business
- B2C Channels
- B2B Channels
- Internal Digitalization
- 5 Ways of developing and monetizing
- PnL Analysis, Prices at channels
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course Professional Diploma in Digital Business Development by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Author: Igor Dmitriev
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Digital Transformation: Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It involves leveraging digital technologies such as cloud computing, artificial intelligence, data analytics, Internet of Things (IoT), and others to streamline processes, enhance customer experiences, and drive innovation. Digital transformation isn't just about adopting new technologies; it's about reimagining business models and processes to stay competitive in the digital age.
Digital Business Development: Digital business development focuses on utilizing digital technologies and strategies to expand a company's reach, improve its products or services, and increase revenue streams. It involves activities such as digital marketing, e-commerce, online partnerships, and digital product innovation. Digital business development aims to capitalize on the opportunities presented by the digital landscape to grow the business and create new value for customers.
Importance for Companies and Managers:
Learning about digital transformation and digital business development is crucial for companies and managers for several reasons:
Staying Competitive: In today's rapidly evolving business environment, companies need to adapt to digital trends to stay competitive. Understanding digital transformation helps companies modernize their operations and keep pace with changing customer expectations.
Enhancing Efficiency: Digital technologies can streamline processes, automate tasks, and improve overall efficiency. Managers who understand digital transformation can identify areas where technology can be leveraged to optimize operations and reduce costs.
Expanding Reach: Digital business development opens up new avenues for reaching customers and expanding market reach. Managers equipped with knowledge of digital strategies can develop effective online marketing campaigns, explore new digital channels, and forge partnerships in the digital ecosystem.
Driving Innovation: Digital transformation fosters innovation by enabling companies to leverage data insights, experiment with new technologies, and iterate on products or services more rapidly. Managers who embrace digital transformation can foster a culture of innovation within their teams and drive continuous improvement.
Importance for Career Development or Building Your Own Business:
Improving skills in digital transformation and digital business development is crucial for building a successful career or starting your own business because:
Market Demand: Digital skills are in high demand across industries as companies seek to navigate digital disruption and capitalize on emerging opportunities. Having expertise in digital transformation and business development enhances your marketability and opens up career advancement opportunities.
Entrepreneurial Success: For aspiring entrepreneurs, understanding digital transformation and business development is essential for launching and scaling a successful business in today's digital-first world. It allows entrepreneurs to identify market gaps, develop innovative digital solutions, and effectively market their products or services online.
Adaptability: Digital technologies are continually evolving, so individuals who continuously improve their skills in digital transformation and business development remain adaptable to changing market dynamics. This adaptability is essential for long-term career growth and entrepreneurial success in a rapidly changing digital landscape.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in management, or develop their own business or become an entrepreneur
- Digital Transformation: Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It involves leveraging digital technologies such as cloud computing, artificial intelligence, data analytics, Internet of Things (IoT), and others to streamline processes, enhance customer experiences, and drive innovation. Digital transformation isn't just about adopting new technologies; it's about reimagining business models and processes to stay competitive in the digital age. Digital Business Development: Digital business development focuses on utilizing digital technologies and strategies to expand a company's reach, improve its products or services, and increase revenue streams. It involves activities such as digital marketing, e-commerce, online partnerships, and digital product innovation. Digital business development aims to capitalize on the opportunities presented by the digital landscape to grow the business and create new value for customers.
- Importance for Companies and Managers: Learning about digital transformation and digital business development is crucial for companies and managers for several reasons: Staying Competitive: In today's rapidly evolving business environment, companies need to adapt to digital trends to stay competitive. Understanding digital transformation helps companies modernize their operations and keep pace with changing customer expectations. Enhancing Efficiency: Digital technologies can streamline processes, automate tasks, and improve overall efficiency. Managers who understand digital transformation can identify areas where technology can be leveraged to optimize operations and reduce costs. Expanding Reach: Digital business development opens up new avenues for reaching customers and expanding market reach. Managers equipped with knowledge of digital strategies can develop effective online marketing campaigns, explore new digital channels, and forge partnerships in the digital ecosystem. Driving Innovation: Digital transformation fosters innovation by enabling companies to leverage data insights, experiment with new technologies, and iterate on products or services more rapidly. Managers who embrace digital transformation can foster a culture of innovation within their teams and drive continuous improvement.
- Importance for Career Development or Building Your Own Business: Improving skills in digital transformation and digital business development is crucial for building a successful career or starting your own business because: Market Demand: Digital skills are in high demand across industries as companies seek to navigate digital disruption and capitalize on emerging opportunities. Having expertise in digital transformation and business development enhances your marketability and opens up career advancement opportunities. Entrepreneurial Success: For aspiring entrepreneurs, understanding digital transformation and business development is essential for launching and scaling a successful business in today's digital-first world. It allows entrepreneurs to identify market gaps, develop innovative digital solutions, and effectively market their products or services online. Adaptability: Digital technologies are continually evolving, so individuals who continuously improve their skills in digital transformation and business development remain adaptable to changing market dynamics. This adaptability is essential for long-term career growth and entrepreneurial success in a rapidly changing digital landscape.
Instructor
- 4.4 Instructor Rating
- 78,038 Reviews
- 820,511 Students
- 267 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages