Professional Digital Marketing Using Google AdWords - SEM
What you'll learn
- Understand the importance of doing SEO prior to using Google AdWords
- Setup a Google AdWords account
- Create a digital marketing campaign using the New Google AdWords application
- Use advanced Google AdWords features to improve paid advertising effectiveness
- A basic knowledge of online marketing concepts
- A Google Account (G-Mail, YouTube, Google Plus, etc.)
- A website would be useful for those doing this for their own business
This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. These are professional usage techniques that many advertisers who use this system never learn – or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.
The course begins with an introduction to what Google AdWords is followed by two lectures on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads - this includes some tips on how to make these pages look good to Google. Why? Well constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand and gives it a "Quality Score" rating - which I then explain the components of to end Section One of the course.
Section Two of the course instructs on how to access, setup and navigate through the Google AdWords system followed by the steps you take to actually build your ad campaigns, ad groups and ultimately, your advertisements themselves. In this section I also instruct on some of the strategies you should be employing to create ads that target and convert well including how to build your keyword and keyword phrase lists, your negative keywords and what they are and how to use Google Ad Extensions in your ads to give you competitive advantage over others also competing against you for coveted page one advertising locations on Google search results. Also in this section I discuss the different Google networks you can advertise on including YouTube, Google Search and the Display network which places ads on various websites around the Internet. Lastly, I talk about the different types of ads you can create and walk you through an example of setting up an ad.
In Section Three, I discuss a number of more advanced ways that professional advertisers use Google AdWords to better target various audiences, attract customers, create better converting ads and build models of different ad strategies geared to positioning your ads well and to minimizing your costs of advertising. Here you will learn tasks that you can complete that will set you apart from most users of Google AdWords - and these strategies will save you advertising costs, help you position your ads better on search results pages, and help your ads convert to sales at higher percentages.
Who this course is for:
- A business owner with a website
- A digital marketing student or new practitioner
- An online marketing professional
About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working as an Enterprise Architect, Database Architect and Project Manager to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in becoming professional consultants, enterprise architects, and taking advantage of online business growth opportunities.
Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief enterprise architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed nine books now being sold through Amazon Kindle and Create Space; he has written and published over 60 published social media related training/learning articles, and has created over 300 training videos and knowledge enhancing video podcasts.
He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, GoodReads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 20,000 followers and subscribers and more are following him daily.