A Comprehensive Course of FaceBook Marketing and promotions

Explore why people use Facebook—from building a professional profile to sharing photos and organizing events—and analyze key sharing stats (65% interesting, 43% important, 49% funny) that shape engagement.

Explore what businesses need from Facebook, including revenue, sales, income, and leads, and learn how Facebook marketing psychology and SEO drive success.

Explain why some businesses fail on Facebook and how to succeed using a four-step Facebook sales system: fan growth, lead generation, nurturing, and revenue conversion.

Explore seven psychological techniques to make Facebook ads unforgettable by using faces, images, people, and emotions to persuade, helping ads stand out from the crowd and maximize persuasion.

Always show faces to capture attention, activating the brain's fusiform face area and enabling emotion recognition. Use faces as a social tool to engage viewers in Facebook marketing.

Explore social proof in Facebook marketing, using real numbers and examples to boost trust, influence ad responses, and drive word-of-mouth.

Examine how social contagion spreads emotions through society and drives engagement. See how the ALS Association's Ice Bucket Challenge used this effect to raise funds and boost interest.

Learn how cognitive dissonance drives viewer debate and justification, and how marketers leverage conflicting ideas to influence ad decisions and improve marketing prose.

Explore scarcity as a psychology principle that triggers fear of missing out to boost perceived value. Learn how limited time offers, exclusive items, and scarce availability drive sales.

Leverage psychology by using the ultimate words to craft concise promotional language that resonates with customers. Learn how few words shape advertising outcomes and influence your promotion strategy.

Discover how psychology and emotion drive Facebook advertising by using strategic words alongside images, learn why copy matters, and explore the five most powerful words to engage new customers.

Use the word 'you' to craft hyper personalized content that resonates with customers and effectively names your customer, leveraging brain activation to boost engagement in Facebook marketing and promotions.

Explore how instant gratification influences consumer behavior, with discussions of drastic discounts, brain responses, and the appeal of instantly available options on platforms like Amazon.

Leverage the word 'new' to refresh customer perception, embrace novelty in Facebook promotions, and help customers see you afresh every few months.

Create your first Facebook page and learn to manage page content, explore pages, groups, and live video options, and monetize groups to grow fans.

Upload a profile picture by selecting from your computer or importing from websites, then choose the best image to list for your Facebook marketing.

Discover how to add a page to favorites to boost traffic and simplify sharing, and manage favorites by removing or updating them for quick access.

Define the page's default audience by setting location, age, gender, interests, and language to tailor a Facebook e-commerce store to the right users worldwide.

Add a cover for your page by uploading or selecting a photo, drag to reposition it, choose a color if needed, and save changes.

Learn to manage a Facebook page's basic contents and settings, including page information such as name, description, location, hours, contact, and website, plus media, categories, and publishing your first post.

Learn how to add content to your Facebook page, including images, products, and posts, publish updates, and use ads manager to promote your online store and earn revenue.

Learn to create a promotion directly from your Facebook page using a poster with the store logo. Preview boost posts, set budget and duration, follow light text guidelines.

Define a new audience for the post promotion by selecting location in New York, United States, and interests such as fashion and online shopping.

Set the promotion budget and duration, like a $20 total with a $5 daily option, and follow the minimums for one, seven, or fourteen days.

Learn how to set up and modify payment methods for Facebook ads, including Visa and Mastercard options, and how to launch promotions from posts.