Product Management A-Z: Excel as a PM & Build great Products
4.3 (285 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,804 students enrolled

Product Management A-Z: Excel as a PM & Build great Products

Product Management course (with Live Case Exercises & inputs from PMs @Top Tech cos.)- Build n Grow products & Get Hired
4.3 (285 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,804 students enrolled
Created by Vaibhav Gupta
Last updated 5/2020
English
English [Auto]
Current price: $58.99 Original price: $84.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 6 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Understand what is Product Management? The role & responsibilities of a Product manager.
  • Understand how to come up with product idea & validate the idea.
  • Conduct user research and structure findings into Product insights - Personas & Journey Mappings
  • Define an MVP, Develop experiments & prototyping technique to validate your hypothesis.
  • Understand principles behind designing a great Product. Create wireframes & Mockups.
  • Develop Roadmap, Understand Agile Methodologies & Manage Product Development Cycle.
  • Create specs & user stories for product developments.
  • Conducting Design Sprints & Usability Testing
  • Understand metrics frameworks and what metrics to track.
  • Develop Growth Model & Understand how to grow your product.
  • Understand Technology & Software Dev Terminologies
  • How to prepare for Product Management Interview - Resources, Sample Question & Answers
Requirements
  • This course has no prerequisites. Just an urge to learn!
Description

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).
You'll learn about the entire skillsets, tools and processes used in building and managing great products. 

There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.

Naturally, many of us have this question of  – “How to learn the skills of Product Management & How to get into Product domain?”

This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

You'll find this course as a one stop shop for all the learning needs for -
an entrepreneur struggling with Product Development processes or
someone who has an idea and doesn't know how or where to start or
someone who wants to take up Product Management as a career or transition into Product role or
someone who is an product manager and want to excel in this domain. 

Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.

Your Instructor -

Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.

Who this course is for:
  • 1. Anyone wanting to become a Product Manager
  • 2. Anyone wanting to transition into Product Domain.
  • 3. Entrepreneurs who want to learn & improve product development for their startup.
  • 4. If you have an idea about a Product and don't know where to start.
  • 5. Current Product Managers who want to learn further and excel in Product Management domain.
Course content
Expand all 27 lectures 04:30:41
+ Introduction to Product Management
2 lectures 10:50
Quick Quiz - Section 1
2 questions
To get you warmed up for this program and prep you up for your role as a product manager, let’s get started with the first assignment. This will help put you in the shoes of product managers. Good luck!
(Warm-Up) Case Exercise - Compare Hotel Booking Apps
1 question
+ Market Understanding
2 lectures 23:19

From Idea to conducting Competitive Analysis

Market Understanding & Idea Validation - Competitive Analysis
17:48
Quick Quiz - Chapter 3
3 questions
Practice Conducting Competitive Landscape Analysis
Case Exercise [G-Suite] - Conducting Competitive Analysis
1 question

Market Sizing & taking final decision about the idea

Market Estimation & Go/No-Go for Idea
05:31
Quick Quiz - Chapter 4
2 questions
+ All about User Research
2 lectures 31:16

- Why is user research important - few examples of negligible research

- User/Customer

- Product Stage & Research Methods

- Process of User Research

- Affinity Mapping

How to conduct user research
18:38
Quick Quiz - Chapter 5
5 questions
Live Case Exercise to understand full Product Lifecycle - In order to conduct a survey / user research, estimating how many people you should reach out is the first step. In this exercise, we'll calculate sample size of an app idea.
Live Case Exercise [Financial Planning App] - Calculating Sample Size
1 question
Case Study (Dating App) to understand how to conduct User Research
Case Exercise [Dating App] - Conducting User Research
1 question

Developing Personas & Journey Mapping

Product Artefacts - Personas & Mapping
12:38
Based on the data that you gathered, you'll gave to create a user persona for your target user segment
Case Exercise [Dating App] - Creating User Persona
1 question
Learn to create a User Journey Mapping
Case Exercise [Dating App] - Creating User Journey Mapping
1 question
+ Idea to MVP
2 lectures 20:29
What is a Minimum Viable Product (MVP) and how to define one?
10:16
Running MVP Experiments - Case Study
10:13
This exercise you'll learn on how to use Affinity Mapping & Define MVP
Case Exercise [Practo - Doctor Search Platform] - Defining an MVP
1 question
+ Designing a Product
3 lectures 33:47

Design Basics & Principles

UX Components & Attributes

Fundamentals of Product Design
10:18
Learn to create Information Architecture of a Product
Case Exercise [Booking.com] - Creating Information Architecture
1 question
Assess visual design based on design principles
Case Exercise [Education Institution Website] - Visual Design Assessment
1 question
Design Sprint - What & How?
11:59

What is Usability Testing & How it is conducted?

Usability Testing
11:30
Quick Quiz - Usability Testing
3 questions
You'll learn how to take an idea from a wireframes and to interactive mockups that you can test
Case Exercise [News Editorial App] - Idea to Design to Prototype
3 questions
Go through full prototyping cycle - Paper Sketch - Wireframes - Interactive Prototypes
Case Exercise [To Do Task Management] - Idea to Design to Prototype
1 question
+ Product Development
4 lectures 31:53

- How to write Epics & User Stories

- Estimating User Stories

Epics & User-Stories : Building blocks of a Product
08:14
You'll learn to create Epics & User-Stories and add Sub-Tasks.
Case Exercise [News Editorial App] - Epics & User Stories
1 question

- What is Product Roadmap & How to create one

- What is a Product Backlog

-How to write good Product Requirement Documents

How to create Product Roadmaps, Backlog & PRD
08:53
You'll learn to write a good Product Requirement Document that you can share with different stakeholders
Case Exercise [Food Delivery App Referral] - Developing Product Requirement Doc
1 question
Feature Prioritization
06:34
You'll practice prioritizing different Features
Case Exercise [Flight Booking App] - Prioritization practice
1 question

- Development Methodologies : Agile (Scrum & Kanban)

- Brief into to Scrum & Kanban

Managing Product Development
08:12
Quick Quiz - Product Development
3 questions
+ Product Growth (Deep Dive on Metrics)
2 lectures 38:36
Understanding Product Metrics
22:49
Quick Quiz - Product Metrics
5 questions
You'll learn to identify core metrics & create Metrics Dashboard
Case Exercise [SaaS Startup] - Metric Dashboard
1 question
Product Growth Model
15:47
You'll learn on how to develop a growth model and plan for metrics that matters most
Case Exercise [Shutterstock] - Product Growth Model & Metrics that matters
1 question
+ Everything on A/B Testing
1 lecture 13:40
A/B Testing - What & How (Walk-Through of Google Optimize)
13:40
Quick Quiz - A-B Testing
2 questions
+ Full Product Life Cycle - Live Case Study
0 lectures 00:00
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Competitive Landscape Analysis
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Market Sizing
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Conducting User Research
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Creating Persona & Journey Mapping
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - App flow / Information Architecture
1 question
Live Case Exercise to understand full Product Lifecyc
[Live Case] Exercise - Epics & User Story
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Prioritizing & Defining MVP
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Design (Wireframe/Mock-Ups) & User Testing
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Product Development
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Product Metrics & Growth Ideas
1 question
Live Case Exercise to understand full Product Lifecycle
[Live Case] Exercise - Product Growth (North Star Metrics)
1 question
+ Understanding Tech Terminologies for PM
1 lecture 14:24
Tech Terminologies a PM should know
14:24