
Explore how to transform ideas into great products with practical product management insights, from market understanding and user research to MVP, UI design, and growth.
Identify profitable opportunities, define the product, prioritize features, and drive design, development, and roadmap with stakeholders to align product and business goals.
From Idea to conducting Competitive Analysis
Market Sizing & taking final decision about the idea
- Why is user research important - few examples of negligible research
- User/Customer
- Product Stage & Research Methods
- Process of User Research
- Affinity Mapping
Developing Personas & Journey Mapping
Define an MVP by focusing on core customer needs, testing assumptions with lean resources, establishing minimum success criteria, and iterating to improve the product.
Identify problems, form hypotheses, and run MVP experiments to test on-demand truck booking, classify features with the Kano model, and learn to refine a SaaS delivery planning product.
Design Basics & Principles
UX Components & Attributes
Learn to run a design sprint from a clear brief to a user-tested prototype using a five-day, cross-functional team, and rapid ideation process.
What is Usability Testing & How it is conducted?
- How to write Epics & User Stories
- Estimating User Stories
- What is Product Roadmap & How to create one
- What is a Product Backlog
-How to write good Product Requirement Documents
Prioritize your backlog using MoSCoW or Kano, define MVPs and release plans, and apply RICE, value-versus-effort, and jobs-to-be-done methods.
- Development Methodologies : Agile (Scrum & Kanban)
- Brief into to Scrum & Kanban
Identify the right metrics for your product using pirate metrics and the heart framework, calculate lifetime value, and build a metrics dashboard guided by the North Star and check metrics.
Develop, apply, and optimize a growth model to identify core metrics, build growth equations, and test funnel improvements using data, OKRs, and cross-functional collaboration.
Plan and run A/B tests using Google Optimize, from research to results. Learn about variations, testing duration, significance, metrics, and setup with Google Analytics and Google Tag Manager.
Explore native, web, and hybrid apps, front-end and back-end concepts, APIs, service workers, and cloud terms to understand tech stacks and microservices for product decisions.
The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).
You'll learn about the entire skillsets, tools and processes used in building and managing great products.
There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.
Naturally, many of us have this question of – “How to learn the skills of Product Management & How to get into Product domain?”
This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.
You'll find this course as a one stop shop for all the learning needs for -
an entrepreneur struggling with Product Development processes or
someone who has an idea and doesn't know how or where to start or
someone who wants to take up Product Management as a career or transition into Product role or
someone who is an product manager and want to excel in this domain.
Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.
Your Instructor -
Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.