Product Management 101
What you'll learn
- Learn to become a more strategic product manager, with a much greater impact on your company and its products.
- Learn the best practices for the work of product management - spanning market intelligence, strategy, new product development and lifecycle management.
- Product management experience is helpful, although not required.
The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and its future product portfolio.
We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management.
We will step through best practices for working with development teams to create market-leading, breakthrough products. We will look at how to best position, price and manage these products in the market as part of our section on lifecycle management (i.e. product marketing).
This course has been designed for product managers with 0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.
Product Management 101 can help you meet the fundamental purpose of product management: to manage the full lifecycle of products and services to create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.
Who this course is for:
- Product managers with 0-5 years of experience
- Product managers who work with engineering teams (software developers, hardware developers, scientists, etc.) to develop next generation products.
Todd Birzer helps product management teams become more strategic, and have a greater impact on their organizations.
Working as a product management director, or an external consultant, Todd helps product management teams:
Gain a deeper understanding of articulated and unarticulated customer needs
Develop long-term product strategies for customer delight and competitive advantage
Run an effective “discovery and delivery” product development process
Systematically find growth and profitability for a company’s products
Todd is the author of Becoming a More Strategic Product Manager (available on Amazon). He is a principal consultant at Kevolve Product Management, and has an MBA from Wharton at the University of Pennsylvania.