Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js PHP HTML5 Vue JS
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA Microsoft AZ-900 AWS Certified Developer - Associate
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Qlik Sense Blockchain
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Virtual Reality
Google Flutter Android Development iOS Development React Native Swift Dart (programming language) Mobile App Development Kotlin SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting Canva InDesign Character Design Procreate Digital Illustration App
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Life Purpose Mindfulness Meditation Sound Therapy CBT Cognitive Behavioral Therapy
Entrepreneurship Fundamentals Business Fundamentals Freelancing Business Strategy Startup Business Plan Online Business Blogging Home Business
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Google Analytics Copywriting Email Marketing YouTube Marketing Podcasting
2022-03-28T00:54:00Z

BusinessManagementProduct Management

Product Management 101

Learn to become a more strategic product manager - and have a greater impact on your company and your products
Rating: 4.5 out of 54.5 (11,164 ratings)
61,137 students
Created by Todd Birzer
Last updated 3/2022
English
English [Auto], French [Auto], 

What you'll learn

  • Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
  • Take strong steps toward becoming a more strategic (and impactful) product manager
  • Sample the breadth of product management including software, hardware, services, and analytics
  • Learn to be leaner, faster, and more experimental

Requirements

  • Product management experience is helpful, although not required.

Description

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.  

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.  

This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.


Who this course is for:

  • Product managers with 0-5 years of experience
  • Aspiring product managers
  • Business managers who want to understand the work of product teams

Featured review

Meghan Johanna Dove
Meghan Johanna D.
70 courses
6 reviews
Rating: 5.0 out of 52 years ago
Concrete examples and resources that allow you to apply concepts to your own projects. With a focus on high level concepts, there are many opportunities to apply them to your own situation. Particularly appreciated unique concepts and strategies for planning and implementation of projects that I haven't seen in other courses or the plethora of Medium articles on the same topic.

Instructor

Todd Birzer
Product management leader
Todd Birzer
  • 4.5 Instructor Rating
  • 12,058 Reviews
  • 64,976 Students
  • 4 Courses

I'm a product management instructor and consultant, focused on helping product teams become more strategic, impactful, and innovative.

I have over 25 years of experience in product management - as a product manager and leader of product teams - mostly at California-based companies. My most recent role was as the Head of Product at a Canadian start-up, which was good fun. My work has spanned software, hardware, services, artificial intelligence, and user experience.

I have an MBA from the Wharton School of Business at the University of Pennsylvania, and I am the author of the book Becoming a More Strategic Product Manager.

We have such incredible opportunities as product managers. What a gift this job!

Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.