Productized: How to Build a 7-Figure Web Design Business

Get the secret formula to how I built a web design business, grew it, then sold it for 7 figures 3 years later
Rating: 4.4 out of 5 (257 ratings)
7,368 students
Productized: How to Build a 7-Figure Web Design Business
Rating: 4.4 out of 5 (257 ratings)
7,387 students
Build and scale a profitable web design business
Remove yourself from the business so that you can earn passive income


  • No software or prior web design knowledge is required
  • Design skills are helpful, but you'll see tools you can use to build most of the design for you

The title of this course isn’t click bait.

I actually built a web design business, grew and scaled it, then sold it for 7 figures 3 years later. And there’s a formula to how it can be done that I want to show you.

This course contains everything that I learned over the course of those 3 years, AND the 2 years before that, when I was a struggling freelancer. Believe me, building a business that can operate and grow without you is far better and gives you far more freedom than being a freelancer!

Who is this course for?

If this is you, you should take this course:

  • You want to build a web design business, not just freelance

  • You want your business to be able to run without you so that you can earn passive income

  • You want the freedom that SHOULD come with being an entrepreneur, but doesn’t for so many

Or if either of these describe you, this course is for you:

  • you’re already a web designer, but you haven’t been able to grow and scale your business

  • you’re just starting out and you want to do things the right way the first time (I didn’t, but with this you will)

Get the 30-Day Plan to Launch Your Successful Business

The cornerstone of this course is a rigorous 30-day plan that will guide you through:

  • How to find a profitable niche

  • How to position yourself using your market’s psychological profile

  • How to leverage pricing as a marketing tool

  • How to get your first clients without a portfolio

  • How to close deals by overcoming objections

  • How to craft winning proposals

  • How to build recurring revenue by charging monthly

  • How to build authority with a smart content strategy

  • How to build an email list and then convert subscribers into customers

  • How to create a feedback loop that generates referrals

  • How to craft cold emails to supplement your pipeline

  • How to maximize profit and remove yourself from the business by productizing your offerings

In short, you’ll learn everything that I’ve done to build a million-dollar web design business.

Get Access to the Productized Web Design Business Vault

And to help you out, you’ll get access to the Productized Vault, with a wealth of over 15 actionable worksheets, templates, and more including:

  • Anatomy of an Email Campaign

  • Cold Email Series Example

  • Productized Web Design Package Process

  • High Value Market Finder

  • Pricing and Revenue Goals Worksheet

  • Sample Proposal

  • And many more

If you’re motivated to take action, build your web design business, and succeed, click the “Take This Course” button and I’ll see you inside!

Who this course is for:
  • You're just starting out and want to build a web design BUSINESS, not just freelance
  • Or, you’re already a web designer, but you haven’t been able to grow and scale your business
9 sections • 33 lectures • 3h 8m total length
  • Introduction
  • 30 Days: All that You'll Accomplish
  • Who Should Take This Course?
  • What You'll Learn: Everything I've Done to Build a 7-Figure Business
  • What is "Productizing": It's the Fastest Way to Build a Business
  • Choosing a Market: How to Find a Profitable Vertical
  • Positioning: Give Your Company an Edge, Even if You're Just Starting
  • Creating Your Service: The Advantages of Staying Focused
  • Pricing: How to Leverage Pricing as a Marketing Tool
  • Recurring Revenue: Yes, ALL of Your Clients are Willing to Pay You Monthly
  • Naming Your Company: Finding a Great Name with an Available Domain
  • Branding: Give Your Company a Personality that Your Prospects Love
  • Offsprout Demo: Rapidly Build Client Websites Without Code
  • Building Your Marketing Site: Drive Traffic and Convert Leads
  • Getting Your First Clients: Selling Without a Portfolio
  • Writing Your Proposal: Close the Deal with a Winning Proposal
  • Getting Feedback and Testimonials: An Easier Way to Build Up Testimonials
  • Email List Building: How to Build a Prospects List that Wants Your Services
  • Installing Your Lead Magnet
  • Email Campaigns: Nurture and Convert Your Prospects List
  • Email List Segmentation: The Right Message to the Right Leads
  • Blogging Strategy: Drive Traffic and Capture Leads
  • Blog Outreach: Tell People About Your Content
  • Successful Selling: Building Trust and Getting to "Yes"
  • Cold Emailing: Supplement Your Marketing Leads and Build Predictable Revenue
  • Design Process: Repeatable Design for Maximum Profit
  • Project Management: Ensuring Your Business Runs Smoothly
  • Providing Support: Keeping Clients Happy
  • Building Templates: Better-Looking Client Websites Faster
  • The Offsprout Site Grower: Fully Designed Sites in 5 Minutes
  • Branding Offsprout: White Label the Offsprout Platform
  • Productized: 30-Day Plan Download
  • Automating and Streamlining Your Entire Link-Building Campaign with a Free Tool

Productizer, Web Designer, and 2-Time Entrepreneur (So far)
Sam Brodie
  • 4.2 Instructor Rating
  • 283 Reviews
  • 10,778 Students
  • 2 Courses

Sam is a big proponent of the productized mentality, having built a successful productized web design business that was acquired for 7 figures in 2016. He now teaches about the productized service business model and has a new business, Offsprout, a website building platform built specifically for web design agencies who want to build and manage their client sites faster.