Product Strategy: Become Expert in Tech Product Positioning
What you'll learn
- Create product vision which clearly articulates user situation and value measures.
- Prioritise your innovation ideas and know where to focus your limited time and resources.
- Make difficult trade-offs on product roadmap, product backlogs and prioritisation of features.
- Explain and predict why users choose a product over all alternatives based on jobs to be done.
- Focus on key decision making criteria in user research, not what users claim they want.
- Use quantitative data to size and rank opportunities, narrowing down to the most attractive ideas.
- Measure progress and provide alignment using Objective and Key Results (OKR) metrics.
- Test and learn with Design Sprint to translate a vision to successful features.
Requirements
- Product practitioners and complete beginners are equally welcome.
Description
In this course, you will learn the most important concepts and tools in product strategy that you can apply to your startup idea or technical product project straight away. From everything I have applied through my years as a product strategy practitioner and coach, I have condensed and designed this course for everyone - whether you are an aspiring entrepreneur, a product manager ready for your next step, or a product enthusiast eager to understand the product world.
I use real life examples to make concepts come to life. You will finish the course ready to apply these tools immediately.
At the end of this course, you will be able to design a compelling product vision, explain and predict why users choose a product over other alternatives based on in-depth understanding of user jobs to be done. You will be an expert in prioritising your innovation ideas, minimising wasteful activities and focusing your precious time and resources in building the right things.
User empathy is the key to designing great products. But listening to every little detail will likely overwhelm you. You will have a structure to approach user interviews and be able to distinguish what customers really want from everything they say they want. You will be able to turn these insights to quantitative evidence to better articulate your vision and bring your team and investors along your journey.
I look forward to this exciting journey with you!
*Receive a certificate at the completion of this course.
Who this course is for:
- Product managers
- Start-up founders
- Product & Tech executives
- Product owners
- Technical project managers
- Complete beginners with passion in user-centric products
Instructor
- 4.3 Instructor Rating
- 87 Reviews
- 422 Students
- 1 Course
An industry veteran with 18 years of product and strategy experience.
I design and lead product strategy of well-known market leading products. These products have #1 position in multiple countries and generate millions of revenue annually.
I also advised companies on their growth and expansion plan as part of a world-leading strategy consulting company.
Join me in the journey of learning and applying product strategy to take your product to the next level!