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Product Management for Maximum Impact
Rating: 4.2 out of 5(270 ratings)
6,046 students

Product Management for Maximum Impact

Product Management Videos, Insights, Success Metrics
Created byVasily Starostenko
Last updated 7/2023
English

What you'll learn

  • What Products are, how you manage product, and what defines and makes product successful
  • Product Manager role (PM), key skills and responsibilities of Product Manager
  • What distinguishes good Product Manager from bad Product Manager
  • Who Product Manager is, what product manager is ultimately responsible for
  • What makes an effective Product Manager
  • New Product Success as a multiple of Market, Team, Product, and Luck
  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor
  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
  • Key concepts around Product Management and Strategy
  • Qualitative and quantitative aspects of Product Management
  • Product lifecycle stages: New Product, Growth Product, Mature Product

Course content

11 sections • 11 lectures • 49m total length

  • Introduction4:45

    In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

    Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

    1. New Product

      1. Paul Graham: Why to Not Not Start a Startup, Marc Andreessen Why Not Do Startup

      2. Paul Graham: Doing Things That Don’t Scale

      3. Eric Ries: Lean Startup Principles

      4. Andy Smith, First Round Capital: Storytelling

      5. Market: Marc Andreessen: On Product/Market Fit by Startups

      6. Team: Sam Altman: How to Start a Startup

      7. Product: Jeff Weiner: What Makes Truly Great Product

      8. Luck: Marc Andreessen Luck and the Entrepreneur, Part 1: The four kinds of luck

    2. Growth Product

      1. Organic Growth: Four Pillars of Organic Growth, How did Mint acquire 1 million users

      2. Paid Growth: Newbie Growth Hacking Guide: Ads That Convert

      3. Viral Growth: Dissecting Virality—The Mathematical Formula

    3. Mature Product

      1. LTV: Кey concept in mature product management. Article by Tom Tunguz

      2. Retention Why Everything I Thought I Knew About Churn Is Wrong Tom Tunguz Link

      3. Cost of Customer Acquisition. Startup Killer: The Cost of Customer Acquisition, David Skok Link


Requirements

  • This class is based on instructor's real experience in top silicon valley companies such as Uber and Tesla
  • No pre-requisites, familiarity with basic Product Management and Business concepts is helpful

Description

Your Instructor: 

This class is based on real product management experience with startups, small and large silicon valley companies

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

  • Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

  • What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

  • New Product Success as a multiple of Market, Team, Product, and Luck,

  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,

  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

Course Goals

  • Explain key concepts around Product Management and Strategy

  • Explain qualitative and quantitative aspects of Product Management and critical importance of both

  • Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

  • How to decide if Product Manager job is good for me

  • How to get a Product Manager job

  • How to acquire key skills to become a successful product manager

Who this course is for:

  • Students, curious about what Product Management role is about
  • Product managers and aspiring product managers. Leaders in charge of automation efforts
  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process

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