Master Course :Product Strategy Creation & Product Marketing

Name: Master Course :Product Strategy Creation & Product Marketing
Rating: 4.2 (101 reviews)

Product Strategy Creation, Product Marketing, Product Development, Sales Funnel, Product design, Product management

Created byDr. José Prabhu J

Last updated 7/2025

English

English [Auto],

What you'll learn

Learning about what product strategy and product marketing are and why they're important
Understand the roadmap, planning, and operations for product strategy
Analyze to the creating funnels, initiatives, designs, and characteristics for product marketing
Learning the framework for product strategy and product marketing strategies in business
Learn how to become a product strategy consultant and product marketing specialist

Course content

1 section • 7 lectures • 1h 18m total length

Introduction and importance of product strategy and product marketing14:41
Develop a product strategy balancing improving existing products with new development, guided by market feedback. Explore how product marketing defines messaging, pricing, distribution, and cross-functional roles to drive market success.
Product strategy : Roadmap, Planning and operations14:04
Explore how to build adaptable product roadmaps that articulate vision, priorities, and progress, align stakeholders, and drive long-term strategy through updates informed by customer feedback.
Product marketing : Initiatives, Design, characteristics and funnel creation7:49
Identify your audience, map markets, and craft a concise story that communicates value and ROI. Learn marketing versus product design, consumer characteristics, and a funnel strategy from top to bottom.
A framework for product strategy and product marketing strategies in business16:23
Explore a framework for product vision and strategy within a business environment, including customer segmentation, value proposition, SWOT, and competitive analysis to guide marketing decisions.
How to become a product strategy consultant and product marketing specialist8:59
Learn to become a product strategy consultant and product marketing specialist by mastering coaching, product strategy, and new product development, and follow steps to build your network and win clients.
Pricing Strategies in B2B Sales10:45
Explore B2B pricing models: cost-plus, value-based, competitive, subscription, and freemium—to empower sales with value communication, flexible structures, and data-driven negotiation.
Marketing Alignment and Collaboration5:44
Align sales and marketing to empower B2B sales, leverage marketing assets for enablement, and establish joint planning with shared KPIs and feedback loops to boost outcomes.

Requirements

Basic product design skills and basic digital marketing skills to develop and promte the new products.

Description

Master course in product strategy creation and product marketing

Why is product strategy so important?

Strategy is everywhere. We're product managers, but what does that mean?

A strategy is just deciding what we want to do and how to do it. Typically, it involves analyzing the situation, hypothesizing what will happen, setting some goals, investigating options, deciding what to do, and documenting it.

You should consider input from several sources when coming up with a product strategy, including customers, sales teams, and competitive analyses. To develop your ideas, they can all provide facts and insights.

Other factors will influence your product strategy. I think it's most important that it aligns with the overall company strategy. As well as fitting in with any other plans and strategies. Using a specific sales channel or marketing a certain region, for example.

Finally, it needs to work within a business's capacity and capability constraints, like how much money or resources it has. You have to put in a lot of effort and time to get this done.

Product marketing: what is it? What's so important about it?

We're too often focused on the most tactical aspects of marketing today: promotions, contacts, reach, social media marketing, etc. By connecting customer needs and product capabilities, Product Marketing makes sure a product succeeds and grows. Product Marketing is valuable because it understands markets, customers, and what they want.

I'm going to teach these 7 topics in this master's course

1. What product strategy and product marketing are and why they're important

2. Roadmap, planning, and operations for product strategy

3. Creating funnels, initiatives, designs, and characteristics for product marketing

4. A framework for product strategy and product marketing strategies in business

5. How to become a product strategy consultant and product marketing specialist

6. Pricing Strategies in B2B Sales

7. Marketing Alignment and Collaboration

Enroll now and learn today !

Who this course is for:

All UG, PG Business, Marketing students, Entrepreneurs, Business Owners,Startup leaders, Digital marketers
Interested learners to learn about the concetps of Product Strategy Creation & Product Marketing