
Discover the frame of mind and core skills to be a product owner in agile scrum, collaborating with the business and development team to deliver software, services, or processes.
Lead the product as the product owner in agile scrum, maximize value through collaboration with users, customers, and subject matter experts, and convey the vision to the development team.
Shift from a project mindset to a product mindset by focusing on outcomes, customer value, and rapid, iterative releases that gather feedback and enable self-management and self-organization of work.
Follow a day in the life of a product owner, from daily standup to backlog refinement and user stories, guiding stakeholders and teams through feedback and testing.
Learn how agility means adapting to changing conditions through iterations, feedback, and empiricism. Discover how the Agile manifesto emphasizes collaboration, face-to-face communication, and rapid value delivery.
Learn how Scrum as a framework within agile practice delivers, develops, and sustains complex products through empiricism, with three pillars: transparency, inspection, and adaption.
Explore the three scrum elements—roles, events, artifacts—and break down the roles of product owner, development team, and scrum master, detailing responsibilities and collaboration to maximize value.
Explore four time-boxed scrum events—sprint planning, daily scrum, sprint review, and sprint retrospective—and how they align backlog priorities, validate progress with stakeholders, and support inspect and adapt.
Explain Scrum's three artifacts—the product backlog, sprint backlog, and increment—showing how PBIs are prioritized and refined, and how sprints deliver a releasable value.
Explore non-official, widely adopted Scrum elements like user stories, acceptance criteria, backlog refinement, and definition of done, plus burndown and burn up charts, to improve sprint planning and backlog clarity.
Put it all together by applying agile scrum artifacts, events, and roles to manage the product backlog, plan sprints, perform daily scrums, and conduct reviews and retrospectives for continuous improvement.
Own and refine the product backlog to express the business vision and user needs, prioritizing value-driven stories ready for the next sprint, and validate increments with users.
Define product strategy and roadmap, elicit customer needs, refine backlogs, plan releases, and validate increments. Represent the business in meetings and participate in sprint reviews to drive value.
Identify domain and industry knowledge and business processes to deliver customer value. Communicate effectively with stakeholders and customers, lead with resilience, and apply technical acumen within Scrum.
The product owner collaborates with internal and external stakeholders to elicit needs, align the vision, and drive value through demos, feedback, and validation by subject matter experts.
Collaborate daily with the development team to refine user stories, acceptance criteria, and backlog through dialogue. Communicate openly, test with the business, and relay feedback to continuously improve the product.
The Scrum Master, a servant leader, serves the product owner and development team, enabling Scrum practices and keeping focus on the customer and roadmap with burn up and burndown charts.
Identify stakeholders by understanding that a stakeholder is a holder of stake and someone affected by or involved in change, and categorize them into users, customers, influencers, authority, and providers.
Identify stakeholders, customers, and users, and understand their roles and interactions in projects, using a Pizza Palace example to map who benefits and influences outcomes.
Identify stakeholder key contacts who are experts in processes, software, or services. Leverage subject matter experts, champions, and product experts as go-to resources to move project forward and implement change.
Engage with stakeholders daily to align the product vision, hear their input for evolving requirements, and establish accountability to deliver value and reduce waste.
Learn how a product owner interfaces with internal customers in agile, scheduling discussions, employing elicitation techniques like interviews and requirement workshops, and staying fully aligned with the business vision.
Balance business value and customer happiness by delivering value in agile scrum, with a short lead time and frequent releases that optimize ROI and meet customer needs.
Discover how metrics and key performance indicators validate value for customers and owners, distinguishing delivery metrics from owner metrics to assess the impact of the change.
Set metrics as goals with caution, prioritizing owner metrics and lagging indicators to prevent manipulation, and focus on revenue, delivery metrics, and customer value.
Explore the CHS Tech Scenario to validate interaction tracking, cross-team questions, and reporting needs, while considering date changes, UI color options, and contact attribution.
Learn how the product backlog structures user stories and needs into prioritized items, with estimates and acceptance criteria, guiding sprint planning and the sprint backlog for agile product delivery.
Understand how user stories define the who, what, and why and how acceptance criteria set conditions for success, such as accessible reports through the company portal.
Align sprint work with the product backlog, use spikes for analysis, and include technical stories to cover non-functional needs with clear acceptance criteria and prioritization.
Prioritize defects and internal tasks within the product backlog, substitute them into the current sprint when needed, and estimate them like any user story to ensure value delivery.
Explore agile estimation with relative sizing, using t-shirt sizes, bus, and Fibonacci scales to categorize user stories; the development team owns estimates, while the product owner validates understanding.
Create starter user stories for CHS Tech needs as a product owner by synthesizing stakeholder input, defining successful interactions, and outlining acceptance criteria for tracking and reporting.
Explore the deep characteristics of a well maintained product backlog—detailed, estimated, emergent, and prioritized—emphasizing ongoing backlog refinement with a mid-sprint event to keep backlogs accurate and aligned.
Prioritize the product backlog by evaluating value, cost, risk, and dependencies to place high-value, lower-cost, lower-risk items at the top, and plan enough stories for the next three sprints.
Explore the MoSCoW prioritization technique for the product backlog, categorizing items as must have, should have, could have, or won’t have to guide simple, effective decision making.
Learn Kano analysis to categorize and prioritize product features into threshold, performance, excitement, and indifferent characteristics. Answer two questions on inclusion and absence to map needs and boost customer satisfaction.
Follow a product owner through daily standup, backlog prioritization, and stakeholder discussions, shaping user stories, addressing impediments, and guiding the development team.
Lead daily standups, test features against acceptance criteria, communicate with stakeholders, adjust sprint backlog estimates, and refine the product backlog to keep work on track toward a releasable state.
Looking to get ECBA®, CCBA®, or CBAP® certified or recertified? - This course qualifies for 2.5 PD Hours/CDUs!
THE DEMAND FOR PRODUCT OWNERS CONTINUES TO EXPAND AS MORE AND MORE ORGANIZATIONS ADOPT AGILE SCRUM. THIS COURSE WILL TEACH YOU THE FOUNDATIONAL KNOWLEDGE AND SKILLS YOU NEED TO BE A SUCCESSFUL PRODUCT OWNER.
The Product Owner (PO) is the most critical role in Agile Scrum. They are responsible to talk with the business, understanding their wants and needs, and then collaborating with the Development Team to create a product – a piece of software, a service, or a process – that satisfies those identified needs.
In this course, we prepare you for that Product Owner position. We’ll teach you about the mindset, the responsibilities, the activities, the skills, best practices, and the core concepts you’ll need to know to be a successful Product Owner (PO).
Why become a Product Owner in the first place?
1. Potential Earnings – Let’s be honest it’s the main reason we work in the first place. So, you’ll be happy to hear that a typical Product Owner (PO) earns over $100,000 USD per year. And that is only the average. Work hard, continue to increase the value you provide through study and training, and just imagine how much you could end up making!
2. Job Growth – With the abundance of organizations adopting Agile and Scrum, the Product Owner role has benefited with a 24% annual growth (US) and being declared an emerging job by LinkedIn. There is no better time than now to learn the fundamentals needed to be a Product Owner.
3. Career Springboard – The skills you learn as a Product Owner are crucial to a host of many other professions, everything from Business to IT. This career path isn’t just a job, it’s an investment in your future, no matter where life takes you.
4. Fulfilling Outcomes – Being able to positively influence and make decisions that shape the value a product provides to customers, generates a sense of accomplishment and fulfillment. And this is probably a big reason the average Product Owner is highly satisfied with their job.
5. It’s Never Boring – Business and customer needs are always changing and evolving, and your product needs to stay up-to-speed. This could mean new features, a change in the workflow, an updated customer experience, or adjusting your product to meet the needs of a new market segment. It is never boring because there is always additional value that can be provided.
So if you’re looking for a challenging and rewarding career, I highly encourage you to take a serious look into becoming a Product Owner!
Here's some feedback from the students who’ve already taken our courses:
"The instructor is engaging and really provides you with what you need to have the mindset to be a successful Product Owner. The content really helps you understand what you can do to provide value to an organization in this role." - Michelle
"I really love how clear Jeremy is laying out the PO role. Understanding exactly how the PO plays part in the scrum team." - Josh
"Great quality work. I like how Jeremy breaks everything down, so it's understandable even if you don't have any background. Awesome courses!!!" - Oleg L.
"This course does a great job of breaking down the different pieces that go into how a successful product owner operates." - Sameer
What’s Included in this course?
High-Quality Video Lectures that break down and simplify the complex terms and topics into practical and logical pieces so they can be more easily understood.
Quizzes to validate your learning and increase information retention and comprehension.
Activities to give you practical experience and help you apply the knowledge to real-world situations and examples.
Downloadable Resources to provide you with a reference on the job and in the classroom.
1-on-1 Instructor Support enables you to have your questions answered and any confusion cleared up.
Lifetime Access with NO Expiration so you can learn at your own pace and come back at any time you feel unsure or need a refresher.
As an added bonus, this course also includes The BA Guide's 30-Minute Agile Scrum Round-Up. This inclusion allows you to get up to speed on Agile Scrum and its core elements, ensuring you a solid understanding of the roles, artifacts, events, and best practices. Setting you up for success, regardless of your past Agile Scrum experience.
The BA Guide’s TEACH, SHOW, DO
This course makes use of The BA Guide’s TEACH, SHOW, DO technique – a method I’ve developed over my years of experience in the industry training and managing business analysis and product owner professionals. This technique will help ensure you with total comprehension of the topic at hand and maximum information retention long after you've completed the course.
TEACH – You first learn the concept, in detail, from the ground up. But I won’t simply teach you the concept in isolation – you’ll learn HOW and WHEN to use it too.
SHOW – Once you fully understand the concept, we enhance that by walking you step-by-step through real-world examples – so you can see exactly how the concept would pan out if you were to apply it in the real world.
DO – Firmly cement everything you’ve learned so far and put your new knowledge to the test by completing the included activities and quizzes. Validate you’ve fully understood the concept and greatly increase your ability to retain the information you’ve learned.
“Tell me and I forget. Teach me and I remember. Involve me and I learn” – Benjamin Franklin
In short, this course provides you with the foundational knowledge and know-how that will prepare you for a successful career as a Product Owner.
Enroll today and I look forward to engaging with you in the classroom!