Digital Transformation - Product Operations

In this lecture we explore the concept of product management and why product management makes a difference in creating customer value.

In this lecture we explore the concept of product operations - including how it came about, why it exists and what it does.

In this lecture I'll discuss the differences in product management and product operations and answer the question that is often asked: If I'm a product manager, should I also do product ops at the same time?

By this stage, you should have a good understanding of product management and product operations. So in this lecture we'll explore product operations more and develop a strong understanding of why product ops is important (if not essential!) when it comes to product management.

There are plenty of misconceptions when it comes to product operations. In this lecture I'll dispel those misconceptions and explain clearly what shouldn't be within the scope of a product operations function.

In this first lecture on the Product Ops Framework, I explain what knowledge management is, why it's important in product management, and how product ops can be an enabler for it.

Go to Market is an essential part of any successful product launch, and product ops can play a key role in making it successful in product management. In this lecture we'll explore how product ops can be an enabler for Go to Market.

Ensuring there's alignment in the work that product managers do is important. Along with making sure that whatever is created is scalable for the future. In this lecture we'll explore how product ops can be an enabler for this.

Managing the demand and overall backlog priority for a cohort of product managers is something that product ops is well equipped to handle. Find out how how they do it and support discovery/inception of new features and products.

Product managers are only as good as the data and insights they use to make decisions on how to create customer value. Learn how product ops plays an important role in sourcing and generating these insights.

Empathy is an integral part of being a product manager. But to be truly effective at it, you need to be continually tapping into what customers are saying and representing their views and needs in decision making. Learn how product ops enables product managers to be effective at representing the Voice of the Customer.

Guilds are ancient - they've been around since medieval times and beyond. But they have just as much relevance today to the world of product management as they did in times long gone. In this lecture we'll explore how product ops supports and grows product management guilds.

Processes - love them or hate them, they're part of the world of product managers and delivery/development teams. The problem is there can be so many processes to be across that it can get overwhelming trying to keep on top of things.  Product ops can make a real difference here - which we'll explore in this lecture.

Without good people, product management doesn't create outstanding value for customers. Learn how product ops plays a leading role in creating a strong value proposition and growing product managers to be the best at what they do.

In this busy world, having the right tools can help improve the efficiency of product managers. But finding these tools, obtaining licenses and then supporting them can be a full time job. Learn how product ops can equip product managers with the right tools they need to be successful at their work.

Roadmaps are essential for product managers. If a product manager doesn't have a roadmap - then there's something wrong. But it's not just about creating roadmaps. It's about how roadmaps are used and communicated. Discover how product ops can be a champion for roadmaps and ensuring they play an important role in creating customer value.

In the ideal world of cross functional teams - product managers should have the people they need directly available to them to get products delivered. The reality can be very different. It's highly likely product managers will have dependencies on people, teams and systems outside of their direct control. Dependency management is complex and takes a lot of effort. But product ops can make a real difference here. Learn how in this lecture.

As I wrap up this course, let's take a few moments to reflect on what you've learnt.