Become a Product Marketing Manager | Product Management
3.7 (226 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
940 students enrolled

Become a Product Marketing Manager | Product Management

Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
3.7 (226 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
940 students enrolled
Last updated 7/2020
English
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Current price: $72.99 Original price: $104.99 Discount: 30% off
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This course includes
  • 6 hours on-demand video
  • 9 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Potentially get hired as a product marketing manager
  • Product Management
  • How To Launch A New Product
  • Product Promotion
Requirements
  • Some experience in Product Marketing or Product Management
Description

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. 

  • Marketing strategy, tactics, and execution 

  • Interview skills to land a six-figure product marketing position

  • Day-to-day operational skills

  • Hard skills in quantitative marketing analytics and software

  • Soft skills to succeed in the office and get promoted

#product #marketing #strategy #promotion #launch #manager


Who this course is for:
  • Someone who wants to become a product marketing manager, potentially earning over $100k
Course content
Expand all 214 lectures 06:07:50
+ Product Marketing Strategy
14 lectures 30:03
Target Market
01:22
7 Big Product Marketing Mistakes
04:12
PART 1 : Competitive Analysis
01:44
PART 2 : Competitive Analysis
02:50
PART 3 : Competitive Analysis - Marketing Strategy & Tactics
02:55
Value Proposition
01:12
Product lifecycle decisions
02:17
The Big Mistake in B2B Product Marketing that People Keep Making
01:03
Managing Cannibalization
04:11
1-Page Product Marketing Plan Walk-through
00:00
1-Page Competitive Analysis Walk-through
00:00
+ Product Promotion - Marketing Messaging
5 lectures 10:44
Why you need to stop marketing your product and start doing this one thing
00:00
PART 2 : Messaging in App
03:49
PART 3 : Messaging in App
01:15
+ Career
4 lectures 05:42
Various Marketing Roles
02:39
Marketing Schools
02:26
Working with Product Managers and Designers
Processing..
Salaries
00:37
+ Interview Etiquette
40 lectures 48:52
4 Product Marketing Interview Mistakes and How to Avoid Them
04:00
Quick Product Marketing Interview Prep
00:00
Print out description
01:05
Pause before you speak
00:53
1-on-1 Interviews
02:22
Accept food or drink
01:29
Be likeable
00:56
Be very careful when asked your opinion
00:54
Bring a pen and paper
00:56
Bring a calculator
00:46
Don't try to impress then
01:24
Don't be cocky
00:50
Don't be too energetic
01:40
Don't bother bringing your resume
00:48
Don't discuss your flaws
00:52
Don't frown
00:45
Don't interrupt
01:32
Sit still and upright
01:00
Don't lie
01:40
Don't speak slowly
01:50
Energy levels
00:56
Expect changes
01:30
Eye contact differences between the sexes
00:53
Follow the interviewer's lead
00:36
Glassdoor
01:33
Hand gestures
01:43
Interview process
02:57
The Interviewer is on your side
00:49
Laughing
00:32
Mimic body language
00:54
Practice
01:15
Remember Names
01:29
Wear a dress shirt
01:35
Speak little
01:26
Speak hypothetically
00:35
The Interviewer Matters More
00:58
Some interviews are pointless
01:07
Tie your answers back to the company
00:46
Toastmasters
00:57
+ Advertising Strategies
14 lectures 26:47
Three Groups to Focus on
03:03
Advertising Focus
00:52
Advertising Large vs. Small
01:44
Advertising Methods and Costs
01:08
Accounting
02:55
Companies that don't Benefit from Mass Advertising
01:35
Hard to convince
00:38
Creative Strategies
02:38
Direct-Response Advertising
02:53
Evaluating AD Plan from a High Level
03:27
Segmentation Limitations
02:09
Robinhood
01:25
Timing your advertising budget
01:07
Budgeting
01:13
+ Branding
15 lectures 20:54
The 4Ps
00:40
Brand Architecture
01:37
Brand Design
02:52
Brand Design Example
02:11
Brand Extensions
01:21
Brand Naming
01:14
Brand Sounds
01:35
Brand Sounds Example
00:31
Branding is more important in some context than others
00:37
Your Brand's Motto / Slogan
00:55
A Point of Confusion
01:25
Research, Metrics, and Advertising
02:12
Customer Value Proposition
01:04
Changing a Brand
00:52
+ Quantitative Marketing Analytics
27 lectures 50:22
Price Sensitivity
01:08
AB and multivariate testing
02:56
Share of Voice
01:32
Share of Wallet
00:27
Product Features
01:04
PART 1 : Optimal Media Mix
02:01
PART 2 : Optimal Media Mix
01:47
Notes
01:48
Customer Lifetime Value
03:32
Different Customer Personas
00:56
Diminishing Returns
02:05
Segmentation
02:46
Who will buy from you
01:40
What to ask before you collect data
01:17
Trends
01:44
Churn Rate
01:01
Choosing a target segment
01:51
Surveys
04:08
Identifying most profitable customers
02:56
E-Commerce
01:47
Predicting
00:51
Market share
00:19
Seasonality
01:17
Two issues
01:17
Purchase Intent
00:52
Brand Awareness
03:22
+ Advanced Growth Marketing
20 lectures 50:20
Growth is often bad for business
03:24
Three ways to grow a business
02:03
When Growth is necessary
02:48
Where does Growth come from?
03:09
Sources of Growth : The Marketing Perspective
02:08
PART 1 - The Two Types of to Look for Growth
02:04
PART 2 - The Two Types of to Look for Growth
04:13
PART 1 : Getting Customers
04:36
PART 2 : Getting Customers
05:09
Riding a Wave is Easier Than Creating a Wave
01:19
Growth relies on Having a Clear Financial Goal
01:45
Growth Happens in Small Pockets
00:47
Measure Demand for Your Product Before You Create It
03:07
Growth Hacking a Product Launch
03:13
The Early Stages of Growth
01:49
How High-level Marketing Decisions Drive Growth
01:02
What if you're First to Market?
01:26
The Customer Decision Journey
02:22
The Measurement Myth
01:41
The Optimal Media Mix
02:15
+ Soft Skills
25 lectures 54:40
How People will Evaluate You
01:23
Interpersonal Skills and Communication Barriers
03:09
Ask open-ended questions
01:05
Assertiveness
01:41
Candor
01:29
Commitments
02:16
Communicate frequently
02:25
Dealing with stress
02:09
Encourage everyone to talk
02:51
Engaging with new people
02:18
Eye contact
02:08
Generosity
01:40
Giving critical feedback
02:05
How do you react in stressful situations?
01:15
Listen
00:50
Mixed signals
01:42
Phone calls
02:11
Power
04:28
Powerful people
03:42
Praise publicly
01:13
Silence is your friend
02:44
Task-oriented vs. people-oriented
02:11
Soft skills tips
01:16
PART 1 : Writing E-mails
02:59
PART 2 : Writing E-mails
03:30