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Product Marketing with AI

Name: Product Marketing with AI
Rating: 4.5 (20 reviews)

Product Marketing with AI: Market research, content, automation, and campaigns with ChatGPT, Claude, and Perplexity

Created byDiego Davila • 1.000.000+ Students, Diego Davila Support, Anton Voroniuk, Anton Voroniuk Support

Last updated 4/2026

English

What you'll learn

Understand the core principles of product marketing and how AI transforms each stage of the marketing lifecycle.
Use leading AI tools like ChatGPT, Claude, and Perplexity to automate research, content creation, and campaign execution.
Conduct market research, competitor analysis, and campaign planning using AI-driven insights and data.
Create high-performing marketing content, including ads, emails, and blog posts, with the help of generative AI.
Build and optimize customer communication workflows, including lead generation, email sequences, and follow-ups using AI.
Apply prompt engineering frameworks and techniques to get more accurate, consistent, and high-quality results from AI tools.
Analyze customer feedback, trends, and performance data to make smarter, data-driven marketing decisions.
Develop scalable, AI-powered marketing systems that increase efficiency, personalization, and overall business impact.

Course content

7 sections • 43 lectures • 1h 58m total length

Introduction2:34
Get an overview of the course, its goals, and what you’ll achieve by the end.
What is Product Marketing?2:33
Learn the core role of product marketing in driving product adoption and growth.
How AI is Transforming Product Marketing3:01
Explore how AI is changing workflows, decision-making, and customer engagement.
Key AI Capabilities for Product Marketing3:06
Discover the essential AI capabilities that empower modern product marketers.

AI Tools Every Product Marketer Should Know2:48
Identify the most important AI tools and platforms for product marketing success.
Overview Claude2:20
Learn how Claude can assist with content creation, analysis, and workflows.
Overview ChatGPT1:43
Understand how ChatGPT supports ideation, writing, and problem-solving tasks.
Overview Perplexity2:01
Explore how Perplexity enhances research with real-time, source-backed answers.
Overview Perplexity Copilot2:22
Discover how Perplexity Copilot helps automate deeper research and insights.
What Product Marketing Tasks Can Be Completed with GenAI3:04
See how generative AI can streamline and automate key marketing activities.

AI Use Cases in Market Research & Campaign Planning1:58
Explore practical ways AI can improve research and campaign planning processes.
Conducting Market Research and Competitor Analysis with AI1:17
Learn how to analyze markets and competitors using AI tools.
Developing Targeted Ad Strategies Using AI Insights1:25
Use AI-generated insights to create precise and effective ad strategies.
Scenario-Based Forecasting with Copilot5:18
Build and evaluate marketing scenarios using AI-powered forecasting.
Generating a Project Plan Using Copilot in Word5:03
Create structured marketing plans quickly with AI assistance in Word.
Analyzing Trends & Market Reports5:06
Learn how to extract meaningful insights from data and reports using AI.
Presenting Findings for Strategic Decisions4:44
Turn AI insights into clear presentations that drive business decisions.

AI Use Cases in Content Creation1:56
Discover how AI can support and scale content production.
Creating Compelling PPC Ad Copy That Converts1:56
Learn to generate high-converting ad copy using AI techniques.
Automating Social Media Campaigns with Perplexity AI1:21
Use AI to plan, generate, and automate social media content.
Content Strategy Creation with ChatGPT3:14
Build a complete content strategy using AI-driven insights and ideas.
Build Audience Persona2:31
Create detailed customer personas using AI-powered analysis.
Writing Blog Posts, Articles, and Website Content with Claude3:50
Produce long-form content efficiently with AI support.
How to Create Images with Claude3:50
Learn how to generate visual content using AI tools.

AI Use Cases in Customer Communication2:19
Explore how AI improves customer interactions across channels.
Automating Lead Generation and Nurturing Campaigns1:32
Use AI to attract, qualify, and nurture leads automatically.
Writing Personalized Email Campaigns with Claude3:10
Create tailored email campaigns at scale using AI.
Automating Email Sequences & Responses3:28
Streamline email workflows with automated AI-generated sequences.
Using AI to Improve Open Rates and Engagement2:26
Optimize messaging for better performance using AI insights.
ChatGPT and Call Draft Preparation2:41
Prepare effective sales or customer calls with AI-generated scripts.
Customer Follow-up Writing Using ChatGPT2:33
Write timely and relevant follow-ups using AI assistance.
Customer Survey Generation Using ChatGPT2:55
Design insightful surveys quickly with AI support.
Feedback Analysis via ChatGPT1:47
Analyze customer feedback to uncover trends and insights.
How to Build Knowledge Base with AI2:40
Create and maintain a scalable knowledge base using AI tools.

RACE Framework2:57
Use the RACE framework to structure clear and effective prompts.
ReAct Framework2:34
Apply reasoning and action-based prompting for complex tasks.
Tree of Thought Framework2:58
Break down problems into multiple reasoning paths using AI.
Self-Ask Prompting2:45
Improve outputs by guiding AI through structured self-questioning.
Advanced Prompt Engineering Techniques2:58
Master advanced strategies for precision and control in AI outputs.
Advanced Prompt Techniques – Tools for Prompt Testing2:58
Use tools to test, refine, and optimize prompts.

Requirements

No prior experience in AI or product marketing is required — this course is designed for beginners and professionals alike.
Basic understanding of marketing concepts (such as customers, products, and messaging) is helpful but not mandatory.
A computer or laptop with a stable internet connection is required.
Access to AI tools such as ChatGPT, Claude, or Perplexity (free or paid versions) is recommended.
Willingness to experiment, learn new tools, and apply AI in real-world marketing scenarios.

Description

*This course includes the use of artificial intelligence tools.

Most marketers today are already experimenting with AI tools like ChatGPT, Claude, or Perplexity — but very few know how to use them strategically to drive real product marketing results.

This course focuses on practical application, not theory.

You will learn how to use AI as a core part of your product marketing workflow — from market research and campaign planning to content creation and customer communication.

Instead of treating AI as a “nice-to-have,” you’ll learn how to turn it into a competitive advantage.

What this course covers:

Using AI tools to conduct market research and competitor analysis.
Building data-driven campaign strategies with AI insights.
Creating high-converting content, including ads, emails, and blog posts.
Automating social media, lead generation, and customer communication.
Personalizing marketing at scale using AI.
Applying prompt engineering frameworks to improve AI outputs.
Analyzing customer feedback and market trends using AI.
Building efficient, AI-powered marketing workflows.

Who this course is for

This course is designed for:

Product marketers who want to work faster and smarter with AI.
Digital marketers and growth specialists looking to scale results.
Founders and startup teams building go-to-market strategies.
Professionals who want to future-proof their marketing skills.
No technical background or programming skills are required.

How the course is structured

The course starts with the fundamentals of product marketing and AI tools.

You will then move into real-world applications, including research, campaign planning, and content creation.

In the final sections, you will focus on automation, customer engagement, and advanced prompt engineering techniques.

Course outcome

By the end of the course, you will be able to use AI tools confidently to plan campaigns, create content, automate workflows, and make better marketing decisions.

You will gain a practical, job-ready skillset that allows you to work more efficiently and deliver stronger marketing results.

Enroll now and unlock the potential of AI in product marketing.

Who this course is for:

Product marketers who want to integrate AI into their daily workflows and increase efficiency.
Digital marketers, growth specialists, and content creators looking to scale their results with AI tools.
Founders, entrepreneurs, and startup teams who want to use AI to improve go-to-market strategies and campaigns.
Marketing managers and teams aiming to automate processes and make more data-driven decisions.
Professionals transitioning into product marketing or AI-driven roles.
Anyone curious about how to use tools like ChatGPT, Claude, and Perplexity to enhance marketing performance and productivity.

Product Marketing with AI

What you'll learn

Explore related topics

Course content

Introduction to Product Marketing with AI4 lectures • 11min

AI in Product Marketing6 lectures • 14min

AI-Powered Market Research and Campaign Planning7 lectures • 25min

AI for Content Creation7 lectures • 19min

AI-Powered Customer Interactions10 lectures • 26min

Prompt Engineering6 lectures • 17min

Summary & Next Steps3 lectures • 7min

Requirements

Description

Who this course is for: