Marketing Psychology & Neuromarketing with Dekker

Explore how habit forming products drive product led growth through triggers, actions, rewards, and investments. See how friction reduction, social proof, and investments foster captivity, illustrated by Grammarly.

Explore how cold emails apply psychological principles—personalization, scarcity, loss aversion, and credibility—to drive automated, high-impact outreach, with practical tips and a real-world example.

Practice essential soft skills for marketing psychology: listen attentively, show interest, follow up regularly, and stay goal-focused. Explore StrengthsFinder or personality color tests to understand yourself and others’ perception.

Address objections with detailed content: guarantees, no credit card required, price rationalization, total cost of ownership, security, integrations, customization, social proof, and stage-aware messaging targeting veterinarians.

Learn to write internal email requests by greeting, politely asking with context, and stating a clear deadline. Trust and personal touches, like appropriate images or emoticons, can improve collaboration.

Discover that giving a reason when asking for something increases compliance, supported by Cialdini's research; explain the benefit to users, improving marketing responses and internal collaboration.

Leverage familiarity to boost likability and influence by exposing audiences to brands and products repeatedly, and maintain brand consistency while optimizing ad recall with about six exposures over 1–2 months.

Identify the modern customer journey from trigger to purchase and loyalty, and tailor content for each stage—initial consideration, active evaluation, and purchase—to craft effective marketing plans and outperform competitors.

Explore how to make marketing go viral by applying the steps framework: social currency, triggers, emotion, public, practical value, and stories to drive word-of-mouth and user sharing.

Encourage everyone to speak up, as introverted voices contribute valuable insights. Use personality frameworks: big five, Myers-Briggs, colors, and strength finders to understand who talks, who listens, and nonverbal cues.

Master Lemlist for influencer outreach by signing up, creating campaigns, configuring email steps with personalization, importing leads, launching campaigns, and analyzing open rate, click-through rate, and replies.

Find key influencers with Sparktoro to map audience, media sources, and word of mouth outreach. Plan outreach through guest posts, podcasts, demos, and webinars tailored to physicians.

Learn how to tailor investor messaging across funding stages, prioritizing the team, moat, market size, and repeatable sales to drive growth.

People evaluate you by warmth and competence, shaping your credibility. Calibrate by asking questions and flattering when cold, or showing expertise with charts and analysis, plus assertive body language.

Marketing psychology reveals that people don’t like surprises; under-promise and overdeliver, tell upfront what to expect, and deliver consistently to build trust and credibility in the long term.

Explore how likability drives influence and persuasion by shaping brand personality and consistent messaging, illustrated through Lemlist’s playful, positive user experience and engaging emails.

Learn how the customer journey informs lead generation content by applying ten demand-gen formats—from infographics to ROI calculators—mapped through CRM insights to trigger-aware, empathetic outreach.

Describe observable behavior, explain its effects, listen for explanations, request a specific change with transparency, confirm commitment, and follow up with a positive closing.

Explore why toilet paper became a COVID panic buy and how visibility and social mob mentality drive purchases and donations.

Learn to assert yourself with a four-step formula: state the problem, share your feelings, specify a solution, and describe the consequences early and calmly.

Explore how the desire for closure shapes consumer behavior, from cliffhangers in media to progression bars in apps, and how marketers embed brief closures to drive engagement.

Learn to build AI-driven buyer personas and ideal customer profiles in minutes using ELSA, exploring key facts, jobs to be done, pain points, and buying criteria for precise outreach.

Use real mobile devices and an anti-detect Multilogin browser to scale Reddit marketing, managing thousands of accounts to upvote, engage, and shape conversations for a secure brand mind share.

Learn the concept of incrementalism in marketing, building commitment through staged asks—from free trials to exclusive partnerships—and apply it to influencers, customer journeys, progressive forms, and demo flows.

Flattery activates reciprocation, boosting engagement and driving behavior in marketing, games, and workplace interactions. In CSGo and Lemlist, recognition and compliments reinforce habits and purchases.

Analyze how scarcity and urgency drive action in a Udemy discount, while exploring reciprocity, consistency, and personalization, including the phrase 'Put your dreams first' to boost engagement.

Be careful what you give airtime to; negative exposures can backfire by triggering reminders and social proof that increase unwanted behaviors, so craft selective, strategic messaging to manage awareness.

Build a real target list of actual buyers rather than vague personas, using concrete data to define who buys your product and how they extract value.

Learn how asking for concrete commitments can boost influence, using small, time-bound requests and compliments to guide progressive commitments in business contexts.

Identify target customers most likely to value your offering and avoid pushing unnecessary products, because selling to those who need and want it is easier and cheaper.