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Marketing Psychology & Neuromarketing with Dekker
Role Play
Rating: 4.1 out of 5(905 ratings)
49,351 students

Marketing Psychology & Neuromarketing with Dekker

Marketing Psychology: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion
Role Play
Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal
Last updated 6/2026
English

What you'll learn

  • Product Marketing Psychology
  • Consumer Psychology
  • Consumer Behavior
  • Psychological Marketing
  • Behavior Marketing
  • Psychology
  • Marketing Psychology

Course content

4 sections • 77 lectures • 4h 25m total length

  • How to change people's minds using Jonah Berger's psychology framework9:09
  • How to change people's minds
  • Habit Forming Product Psychology15:19

    Explore how habit forming products drive product led growth through triggers, actions, rewards, and investments. See how friction reduction, social proof, and investments foster captivity, illustrated by Grammarly.

  • Cold emails as a demonstration of marketing psychology6:42
  • Tips1:16

    Practice essential soft skills for marketing psychology: listen attentively, show interest, follow up regularly, and stay goal-focused. Explore StrengthsFinder or personality color tests to understand yourself and others’ perception.

  • Addressing objections - continued7:49

    Address objections with detailed content: guarantees, no credit card required, price rationalization, total cost of ownership, security, integrations, customization, social proof, and stage-aware messaging targeting veterinarians.

  • Addressing objections - continued
  • Addressing objections through marketing psychology6:52
  • Addressing objections
  • How to gain POWER3:16
  • Writing internal emails - part 23:30
  • A simple way to get people to do what you're asking4:21
  • Familiarity, Likeability, and Influence3:30
  • Customer Journey Part 23:36

    Identify the modern customer journey from trigger to purchase and loyalty, and tailor content for each stage—initial consideration, active evaluation, and purchase—to craft effective marketing plans and outperform competitors.

  • Making marketing go viral using psychology2:31
  • Generating Word of Mouth1:39
  • Encourage everyone to talk2:51
  • Lemlist Tutorial9:25
  • Finding influencers to generate word of mouth9:58
  • Persuasion and Influence Psychology4:56
  • Reciprocity Psychology4:09
  • Telling investors what they want to hear9:27
  • 1 simple way to change people's minds3:07
  • The 2 ways people evaluate you1:23
  • Writing internal emails - part 12:59
  • People don't like surprises4:37
  • Likeability as a tool for persuasion [case study]5:04
  • Scarcity Psychology in Ecommerce2:29
  • Customer Journey Part 32:16

    Learn how the customer journey informs lead generation content by applying ten demand-gen formats—from infographics to ROI calculators—mapped through CRM insights to trigger-aware, empathetic outreach.

  • Giving critical feedback2:05
  • Toilet Paper Psychology1:49
  • Assertive problem solving1:41
  • Closure3:53
  • Why obsolete frameworks like the 4Ps and Myers-Briggs stick around2:54

    The 7Ts/Tactics:

    1. Product

    2. Service

    3. Brand

    4. Incentives

    5. Price

    6. Communication

    7. Distribution


  • How to change people's minds (psychology example)3:36
  • Familiarity
  • Familiarity Psychology
  • AI for Buyer Personas15:43

    Learn to build AI-driven buyer personas and ideal customer profiles in minutes using ELSA, exploring key facts, jobs to be done, pain points, and buying criteria for precise outreach.

  • Secret Reddit Marketing Hack5:42
  • Finding influencers
  • Simple Persuasion Psychology
  • Likeability
  • Don't ask for annoying information upfront5:45
  • Why obsolete frameworks...
  • Incrementalism5:28

    Learn the concept of incrementalism in marketing, building commitment through staged asks—from free trials to exclusive partnerships—and apply it to influencers, customer journeys, progressive forms, and demo flows.

  • Incrementalism
  • Radical Simplification as a Psychology Trick3:45
  • Radical simplification
  • Making marketing go viral
  • Flattery Psychology3:52
  • Persuasion Example1:15
  • How to change people's minds
  • Case Study - Harvard Business Review
  • The sunk cost fallacy0:03
  • Visibility Psychology2:41
  • Visibility in product marketing
  • Product Marketing Pricing Psychology Tactics - Great Examples
  • How Customers Come to Think of a Product as an Extension of Themselves
  • Associations and Clustering4:40
  • Assignment 1: Building Associations for Your Brand0:13

    Brainstorming and research exercise to kick-off efficient marketing.

  • Be careful about giving "air time" to negative things2:25
  • Assignment2 Applying psychological principles to explain performance differences0:07

    Email example

  • Psychology Case Study - Cheers2:58
  • Psychology Case Study - Agoda7:09
  • Pricing Psychology5:38
  • Product Led Habit Formation0:50
  • Your Target List & Persona Limitations1:50

    Build a real target list of actual buyers rather than vague personas, using concrete data to define who buys your product and how they extract value.

  • Ask for commitments2:16
  • Note on commitment and the endowment effect0:28
  • Don't convince people to buy what they don't need0:38
  • Quiz

Requirements

  • Marketing Experience

Description

Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

  • Write a cold email that gets TONS of responses

  • Optimize your pricing to MAXIMIZE revenue

  • Dramatically improve your website and landing page performance

  • Trigger IMMEDIATE responses from customers

  • Build habit-forming product marketing

  • Maximize advertising effectiveness on LinkedIn and elsewhere

  • Change ANYONE'S mind

  • Influence & persuade

  • Create a sense of urgency that compels people to act NOW

  • Adjust consumer behavior

  • Make your marketing content go VIRAL!

  • Get commitment

  • Address objections that hold people back from buying

  • Make your brand more likable

  • Optimize your customer journey

  • Get influencers to endorse your product

  • Generate word-of-mouth

  • Optimize your marketing surveys to get higher responses

    Sell MORE and leave people wanting MORE!

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!

[Includes real product marketing case studies!]


Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology



Who this course is for:

  • Marketers

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