Product marketers is known for its variety. PMMs wear many different hats and the role can vary dramatically from one org to another. But how do we define it? Or can we define it? We explore all.

Define time. We look through the lens of 100s product marketers and define the product marketing role at various stages of the career ladder.

A product marketer’s responsibilities never fade and they’re at the heart of products and customers before, during and after launch. Based on 1,000s of responses, in this article, we dissect the core components of the PMM role.

A handy deck for you to take and tailor to your set-up to ensure your entire organization is rallied around a shared understanding of the role and value of product marketing.

Getting products to market - and keeping them there - is a never-ending job. Our product marketing playbook encompasses all the stages you need to consider.

The stage your product's at will impact the nature of your role. In this video, we take a look at how the role of a product marketer shifts at the development, introduction, growth, maturity, and decline phases.

While there is a lot of crossover, the role of a product manager and product marketer is vastly different. In this section, we explore where the line starts and ends, and where the two roles intersect and work together best.

Your relationship with product management is paramount to your success as a product marketer and can make or break a product. In this video, we share some top tips to ensure a healthy and prosperous relationship.

In this presentation, Allie Bollman, Senior Customer Marketing Manager & Jordyn Zucker, Product Manager at Doctor.com dive into the differences between Product Marketing and Product Management at Doctor.com, with practical examples of how the roles collaborate to bring value to their customers.

Whether you're new to the role or looking to transition into the function, this presentation will give you a deeper insight into what the daily tasks of product marketer are, what common challenges product marketers are faced with, and what makes product marketing so exciting.

From Associate Product Marketing Managers all the way up to VPs of Product Marketing, this handy download outlines how product marketing responsibilities evolve as you move up the career ladder.

Now you're well and truly up-to-speed with the fundamentals, fancy taking things a step further? Here are some options (and discounts!) for you.

Bonus Lecture