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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 9 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Product Marketing Marketing Plan

Product Marketing: Creating a Marketing Plan

Elements of Marketing in a Digital World: Learn everything you should know about the basic principles of marketing.
Rating: 3.8 out of 53.8 (26 ratings)
271 students
Created by David Fradin
Last updated 4/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn about the basic elements of marketing
  • Understand what goes into a launch plan and on-going or sustaining marketing plan
  • Be able to write a basic marketing and launch plan

Requirements

  • Basic Understanding of Business
  • Use of Power Point if student desires to do the exercises

Description

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

  • Foundations
    • What is Marketing
    • Creating Insanely Great Customers
    • Personas
    • Differences in Geography, Demographics,
      Bias, Ways of Doing Business and Cultures
  • Preparation for Planning
    • Target Market(s)
    • Positioning
  • Marketing Plan
    • Value, Messaging and Messages
    • Marketing Strategies, Objectives, Types and Techniques
    • Media, Mix and Plan
    • Packaging and Bundling
    • Marketing Communications
    • Channels
    • Typical Product Marketing Manager Activities
    • Timing, Budget and Schedule/Responsibilities
    • Sustaining/Ongoing Marketing Plan and Metrics
    The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

Who this course is for:

  • Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)
  • Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)
  • Product: Owners, Strategists, Solution, Line, Scientist
  • Manager: Industry, Portfolio, Program
  • Business Analysts
  • Field Marketing

Course content

8 sections • 26 lectures • 1h 23m total length

  • PreviewIFrame
  • Learning Objectives
    00:04
  • Suggested Reading Materials
    01:10
  • About the Exercises: For each lesson
    00:26
  • Inputs to Writing a Marketing Plan
    00:04
  • Outputs from Marketing Plan
    00:00
  • Marketing Principle's Lessons
    02:13

  • Preview03:13
  • Pre-Lesson "What is" Quiz
    1 question
  • Preview11:59
  • Introduction: Exercise
    00:21
  • Post-Lesson "What is" Quiz
    1 question
  • Pre-Lesson "Creating Insanely Great Customers" Quiz
    1 question
  • Creating Insanely Great Customers Video (2)
    05:50
  • Customer Journey Exercise
    00:53
  • Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz
    1 question

  • Pre-Lesson Personas Quiz
    1 question
  • Personas Video (3)
    02:46
  • Post-Lesson Personas Quiz
    1 question
  • Pre-Lesson "Differences" Quiz
    1 question
  • Differences in Geography, Demographics, Bias, Ways of Doing Business, Culture
    02:02
  • Post-Lesson "Differences" Quiz
    1 question
  • Pre-Lesson "Target Markets Quiz
    1 question
  • Target Markets Video )5)
    01:47
  • Post-Lesson "Target Markets" Quiz
    1 question
  • Pre-Lesson "Positioning" Quiz
    1 question
  • Positioning Video (6)
    07:59
  • Post-Lesson "Positioning" Quiz
    4 questions

  • Pre-Lesson "Value Messaging" Quiz
    1 question
  • Value Messaging Messages Video (7)
    05:27
  • Post-Lesson "Value Messaging" Quiz
    4 questions
  • Pre-Lesson "Marketing Strategy" Quiz
    1 question
  • Marketing Strategies, Objectives, Types and Techniques Video (8)
    07:12
  • Post-Lesson "Marketing Strategy" Quiz
    1 question
  • Pre-Lesson "Media, Mix, Plan" Quiz
    1 question
  • Media Mix Plan Video (9)
    04:51
  • Post-Lesson "Media, Mix, Plan" Quiz
    1 question

  • Pre-Lesson "Packaging, Bundling, Promotions" Quiz
    1 question
  • Packaging Bundling and Promotions Video (10)
    03:49
  • Post-Lesson "Packaging, Bundling, Promotions" Quiz
    1 question
  • Pre-Lesson "Marcom" Quiz
    1 question
  • Marketing Communications Video (11)
    08:06
  • Post-Lesson "Marcom" Quiz
    1 question

  • Pre-Lesson "Channels" Quiz
    1 question
  • Channels Video (12)
    04:53
  • Post-Lesson "Channels" Quiz
    1 question
  • Pre-Lesson "PMM Activities" Quiz
    1 question
  • Product Marketing Manager Activities Video (13)
    00:57
  • Post-Lesson PMM Activities Quiz
    1 question
  • Pre-Lesson Timing Budget Schedule Quiz
    1 question
  • Timing Budget Schedule Video (14)
    03:27
  • Post-Lesson Timing Budget Schedule Quiz
    1 question

  • Pre-Lesson Sustaining Marketing Quiz
    1 question
  • Sustaining Marketing Plan Metrics Video (15)
    03:09
  • Post-Lesson Sustaining Marketing Quiz
    1 question

  • Preview01:13

Instructor

David Fradin
Distinguished Professor, Manipal Global Academy
David Fradin
  • 4.0 Instructor Rating
  • 133 Reviews
  • 3,976 Students
  • 3 Courses

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.

Distinguished Professor of Practise and Advisor, Product Management Programs, Manipal Global Academy of Information Technology

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