Product Marketing: Creating a Marketing Plan
What you'll learn
- Learn about the basic elements of marketing
- Understand what goes into a launch plan and on-going or sustaining marketing plan
- Be able to write a basic marketing and launch plan
Requirements
- Basic Understanding of Business
- Use of Power Point if student desires to do the exercises
Description
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:
- Foundations
- What is Marketing
- Creating Insanely Great Customers
- Personas
- Differences in Geography, Demographics,
Bias, Ways of Doing Business and Cultures
- Preparation for Planning
- Target Market(s)
- Positioning
- Marketing Plan
- Value, Messaging and Messages
- Marketing Strategies, Objectives, Types and Techniques
- Media, Mix and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget and Schedule/Responsibilities
- Sustaining/Ongoing Marketing Plan and Metrics
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.
Who this course is for:
- Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)
- Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)
- Product: Owners, Strategists, Solution, Line, Scientist
- Manager: Industry, Portfolio, Program
- Business Analysts
- Field Marketing
Instructor
![David Fradin](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.8 Instructor Rating
- 148 Reviews
- 4,764 Students
- 4 Courses
David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.
President | Spice Catalyst
Distinguished Professor of Practice and Advisor
Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data-Driven Product Management Program