Product Marketing: Advanced Go-to-Market (GTM) Strategy
What you'll learn
- Develop and execute a complete, end-to-end Go-to-Market strategy for any product or service.
- Implement a full Product-Led Growth (PLG) strategy to build products that drive their own acquisition and conversion.
- Craft a unique Value Proposition and apply advanced frameworks like Category Design to position your product as a market leader.
- Design and manage a professional, tiered product launch plan, from a quiet MVP to a blockbuster event.
- Build a high-impact Sales Enablement program that bridges the gap between marketing strategy and sales execution.
- Create advanced pricing and packaging models for SaaS and digital products to maximize revenue and adoption.
- Analyze GTM performance using key business metrics like LTV, CAC, and Pipeline Velocity to prove marketing ROI.
- Develop a strategic plan for international expansion and product localization.
- Conduct advanced market analysis to define a data-driven Ideal Customer Profile (ICP) and user personas.
- Build and manage an indirect GTM channel strategy by creating a powerful partner ecosystem.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- A basic understanding of general business or marketing concepts will be beneficial but is not strictly required. The foundational modules are designed to get you up to speed.
- Most importantly, you need a strong desire to learn and a passion for building and launching successful products!
Description
Welcome to course: Product Marketing: Advanced Go-to-Market (GTM) Strategy by MTF Institute
Are you ready to stop just participating in product launches and start leading them? In crowded market, a great product isn't enough. A strategic, data-driven, and masterfully executed Go-to-Market (GTM) strategy is what separates market leaders from forgotten failures. This course is your complete blueprint for building and executing that strategy.
Master the Entire Go-to-Market Lifecycle from Strategy to Global Execution.
Whether you're an aspiring Product Marketer or a seasoned professional looking to master the latest frameworks, this comprehensive program will give you the tools, confidence, and in-depth knowledge to drive impactful product launches and accelerate business growth.
Master Modern GTM Motions like Product-Led Growth (PLG) to build products that sell themselves.
Define and Dominate Your Market by learning the advanced art of Strategic Messaging and Category Design.
Price Your Products with Confidence by moving beyond simple models to advanced, value-based pricing and packaging strategies.
Launch with Precision using a professional Tiered Launch Framework for everything from a quiet update to a blockbuster release.
Build a Revenue Machine by creating a high-impact Sales Enablement program and a powerful partner ecosystem.
Go-to-Market Strategy is the single most critical function for driving product success. It’s the strategic bridge between building a great product and creating a thriving business. A great GTM plan aligns your entire company—from product and marketing to sales and support—on a single mission: to effectively deliver your product's value to the ideal customer. This course demystifies that process, providing you with a step-by-step guide to navigating every stage with the expertise of a seasoned leader.
What makes this course unique? It’s a complete masterclass, structured in three powerful parts:
The Foundation (Video Lessons): We begin with engaging video lessons covering the fundamentals of Product Management and Development. You'll get a solid grounding in the entire product lifecycle, from idea generation and agile development to product metrics.
The Core GTM Playbook (Textual Lessons): Next, you'll dive into a comprehensive textual module covering the 10 foundational pillars of Go-to-Market Strategy. This section ensures you have a rock-solid understanding of market analysis, value proposition, pricing, launch planning, and more.
The Advanced Masterclass (NEW Expert Textual Modules): This is where this course truly stands apart. We go far beyond the basics with 10 brand new, expert-level modules on advanced GTM strategy. This is an MBA-level deep dive into the modern frameworks that are defining the future of marketing:
Advanced Market Intelligence & ICP Definition
Strategic Messaging, Positioning & Category Design
Advanced Pricing & Packaging Strategies
Mastering Product-Led Growth (PLG)
Building a High-Impact Sales Enablement Program
GTM Channel Strategy: Building a Partner Ecosystem
The Tiered Launch: From MVP to Blockbuster
Post-Launch Optimization & Customer Marketing
GTM Analytics: Measuring What Matters
Global GTM: International Expansion & Localization
This course is brought to you by the MTF Institute, an official partner of IBM, Intel, and Microsoft, and led by Dr. Alex Amoroso, a seasoned professional and academic with deep expertise in strategy, product development, and research methodologies. You will learn proven frameworks grounded in both academic rigor and real-world business success across a wide range of industries.
By the end of this course, you will not just understand Go-to-Market strategy; you will have a complete, actionable playbook to plan, execute, and measure winning product launches throughout your career.
Ready to become a GTM expert? Enroll today and start building winning go-to-market strategies!
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 217 countries and has been chosen by more than 800 000 students.
Course Author:
Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Who this course is for:
- No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
- Aspiring or current Product Marketers who want a comprehensive, A-Z playbook for Go-to-Market strategy.
- Product Managers who want to master the commercial side of their role and ensure their products succeed in the market.
- Marketing Managers and Leaders who are responsible for planning and executing product launches.
- Entrepreneurs and Startup Founders who need to develop a winning GTM plan to launch their new venture.
- Sales Leaders and Enablement Professionals who want to understand the strategic GTM context behind the sales targets.
- Business Strategists and Consultants who advise clients on product and market strategy.
Instructor
- 4.4 Instructor Rating
- 81,656 Reviews
- 841,878 Students
- 269 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages