Ultimate Product Manager: Become a Visionary Product Leader

Name: Ultimate Product Manager: Become a Visionary Product Leader
Rating: 4.6 (233 reviews)

Never settle for average; know what it takes to be a great Product Manager. Learn all the rules in order to be the best

Created byFareed Raja

Last updated 8/2015

English

What you'll learn

Differentiate the characteristics of a great product manager from an average one
Become better Product Leaders
Lead a Product Team with less confusion and a better understanding

Course content

8 sections • 44 lectures • 1h 27m total length

Introduction0:54
A brief introduction to Ultimate Product Manager course.
Roles and Responsibilities5:09
Confusion about the Product manager role. There are several assumptions. This module will help you define what being product manager is all about. It will also talk about how to assess opportunities through:

- Customers

- Your competitor's customers

- Industry analysts

- Your company's executives

- The sales and marketing staff

- The product development team

- Your company's customer service representatives

- Your operations staff

- Your own experiences and knowledge of the market and technology
Importance of Timing for a Product Manager2:06
How to define the right product at the right time. A quick overview of the importance of timing for a product manager.
Importance of Product Strategy and a Roadmap2:45
Importance of strategy and roadmap. Make sure you view the different helpful product manager templates under section 8.
Managing Product, Not People4:58
It's important to be product-centric. Your relationship with the team matters but at the end of the day. It is all about the product that you are leading. This module focuses on the product part.

Representing the Product Internally0:46
The 4 critical rules of representing the product internally. How to deal with the product owners and the rest of the team.
1. Evangelism1:41
Importance of focusing on the vision and the benefits of the product.
2. Executive Review2:30
How to handle the executive review in a way that translates the product vision and benefits.
3. Sales & Marketing3:09
The product is useless if it's not bringing any capital to the company. This module focuses on how to deal with the sales and marketing team.
4. Represent the Customer1:41
Importance of being customer focus. Thinking like a customer by putting yourself in their shoes.

Characteristics and Traits1:07
The 7 critical characteristics and traits that are necessary to become a visionary product manager.
1. Passion for the Product1:22
You have to be passionate about whatever you do in life. The same is true for a good product manager. You have to have true passion for what your team is building.
2. Customer Empathy1:35
How to empathize with your target market,
3. Intelligence2:47
A good product manager is always up for learning. This module focuses on how to do that and build a team that resonates with the philosophy.
4. Work Ethic1:58
What kind of work ethic is required to be a good product manager. This module will also help product owners looking for the right candidate.
5. Integrity2:12
The importance of being a part of the company culture by reflecting the values of the company.
6. Confidence1:24
Why is confidence so important and what kind of confidence are we talking about?
7. Communication Skills1:24
Importance of communication skills for product managers.

Introduction to the Knowledge Section0:37
A brief introduction to the 3 factors of knowledge (CPC)
#1 Know Your Customer4:55
Importance of having a deep understanding of your target market.
#2 Know Your Product1:38
Why you need to have an equally deep understanding of your own product capabilities.
Know Your Competition3:28
Why you should know about your competitor's products as much as you know about your own.

Introduction to the section0:30
Introduction to the 6 Critical Skills of a good product manager.
#1 Applying Technology1:38
Importance of understanding new technology and seeing how it might be applied to help solve a relevant problem.
#2 Focused2:18
Not staying focus can be disastrous. An important technique told at the very end of the module.
#3 Time Management4:15
Why time management is probably one of the most important skills you should have as a product manager.
#4 Written Skills1:55
This module talks about the importance of your writing skills.
#5 Presentation Skills2:20
How to have an effective presentation.
#6 Business Skills1:38
Importance of being business savvy as a product manager.

Requirements

This course doesn't tell you how to design or deliver a product. This course is rather a game plan for people who are interested in knowing the psychology behind a good product leader

Description

Ultimate Product Manager is a course designed for the future innovators and product managers. This course will not only help students get a better idea of what it takes to be a great product manager, but also help product owners learn what skills and characteristics to look for when searching for someone lead their product team.

The product manager is the person responsible for defining, in detail, the 'why', 'what' and 'when' of the product that the engineering team will build. The Product Manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product and its roadmap and must work with engineering to build what matters.

This course is to the point with no fluff. It is developed so that you can have a better understanding of the role and responsibilities of a product manager. The are 36 modules divided into the following 8 sections:

Introduction to Product Manager 101

The 4 Rules of Representing the Product Internally

The 7 Characteristics and Traits of a Good Product Manager

Know Your CPC: The 3 Factors of Knowledge

A Good Product Leader's Attitude: 3 Golden Rules

The 6 Critical Skills of a Good Product Manager

Concluding Product Manager 101 & Next Steps

Product Manager Templates

More content will be added as we move on with the course. This course will roughly take you around 2 hours to complete and will help you develop a visionary view as a Product Manager.

Who this course is for:

Students who are interested in the Product Management field
Product owners who are looking for Product Managers
Product Managers who want to master this trade
Interviewees (Product Team/Management)

Ultimate Product Manager: Become a Visionary Product Leader

What you'll learn

Explore related topics

Course content

Introduction to Product Manager 1015 lectures • 16min

The 4 Rules of Representing the Product Internally5 lectures • 10min

The 7 Characteristics and Traits of a Good Product Manager8 lectures • 14min

Know Your CPC: The 3 Factors of Knowledge4 lectures • 11min

A Good Product Leader's Attitude: 3 Golden Rules4 lectures • 5min

The 6 Critical Skills of a Good Product Manager7 lectures • 15min

Concluding Product Manager 101 & Next Steps3 lectures • 6min

Product Management Templates8 lectures • 39min

Requirements

Description

Who this course is for: