Stakeholder mapping for product managers (incl. techniques)

Name: Stakeholder mapping for product managers (incl. techniques)
Rating: 4.7 (32 reviews)

Ensure your product's success through informed stakeholder management (incl. tools RACI, power-interest matrix, etc.)

Created byThibault Dubois

Last updated 4/2024

English

English [Auto],

What you'll learn

Learn why effective stakeholder mapping is vital and how poor mapping can harm projects.
Learn how to spot the right project stakeholders using various techniques such as up- vs downstream inputs, do-you-know, 2-step brainstorm, organigram, etc.
Unlock the RACI tool: Define roles and responsibilities for stakeholders. Ensure clarity and effectiveness in project assignments.
Master collaboration levels with stakeholders using a power-interest matrix.
Craft a seamless communication plan with stakeholders for smooth, efficient project dialogue.
Craft a governance plan for effective reporting to management. Ensure clarity and accountability in project oversight.
Gain insights from a real-life stakeholder mapping case study.
Apply stakeholder mapping to a real project scenario. Develop practical skills for project success.

Course content

1 section • 9 lectures • 48m total length

Introduction4:41
Understand why stakeholder management matters and how to build a stakeholder management plan, identify stakeholders, define roles with Rocky Matrix, apply power interest matrix, and plan communication and governance map.
Identify stakeholders5:00
Identify internal and external stakeholders for a stakeholder map, using organogram reviews, the process technique with upstream and downstream stakeholders, two-step brainstorming, and mind mapping.
Define roles and responsibilities9:50
Define and assign stakeholder roles and responsibilities for a project across business and information technology. Use the Rocky matrix to clarify who is responsible, accountable, consulted, and informed.
Define level of collaboration9:16
Assess the level of collaboration with stakeholders by mapping authority, influence, and interest using the power–interest matrix. Identify decision makers and influencers to tailor engagement and keep projects on track.
Define a communication plan3:18
Define a stakeholder communication plan to streamline collaboration, clarify messages, delivery methods, audience, detail level, transparency, and formality for internal and external stakeholders.
Define a reporting approach10:11
Apply a governance-based reporting approach to stakeholder management, detailing validation, decision, prioritization, and change events for executive visibility and effective governance.
Case in point3:15
Apply stakeholder mapping and the power‑interest matrix to manage internal and external stakeholders, illustrated by a case of redesigning an insurance company’s benefits platform and defining a focused communication plan.
Key takeaways1:48
Master stakeholder mapping for product managers using organogram, mind map, brainstorming, and process techniques, with a RACI framework and a governance approach for validation, decision, prioritization, and change requests.
Project brief1:06
Identify stakeholders and their involvement levels for a fun, organizing activity, then create a tasks-by-stakeholders table to guide the assignment.

Requirements

No specific prerequisites are needed

Description

Welcome to "Stakeholder mapping for product managers (incl. techniques)"

Unlock the secrets of stakeholder mapping to ensure your product remains successful in the long run. Our course equips you with the skills to identify, prioritize, and engage stakeholders effectively.

Why Stakeholder Mapping for product managers matters

Stakeholder mapping is essential for a product's success. As a product manager, you need the support of many other stakeholders to ensure the launch or the continuous improvement of your product. This takes a lot of time and effort and requires an efficient and structured approach. This is where stakeholder mapping comes in.

It provides you with a step-by-step plan to...

Identify the right stakeholder quickly and exhaustively;
Assign the right roles and responsibilities to foster ownership;
Prioritize stakeholders according to their level of power and interest;
Establish an efficient communication plan upfront;
And define the right way to report to management.

This is also exactly what you will learn in this course and more!

Why choose this course?

Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to work alongside many product managers and I was often responsible for the project management side of things.
Practical Approach: theory is important but practice makes perfect. I always try to accompany theory with practical examples drawn from my own experience. This is why the course also has a lecture on a real-life use case and a project to further cement your knowledge.
Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.
Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.

Convinced? Enroll today!

Enroll today and embark on a journey to become a proficient stakeholder manager, equipped with the skills and knowledge to drive impactful projects. Don't miss out on this opportunity to elevate your career as a product manager and to further increase the successes of your product(s).

Who this course is for:

Product managers leading a project on one of the product they manage.
Product owners leading a project on one of the product they own.
Marketeers leading a G2M project team to launch a new or existing product
Service designers in charge of a service design engagement for a specific service or product.
Project managers looking to freshen up their stakeholder management skills
Program managers looking to freshen up their stakeholder management skills