AI Product Management: Get Your First PM Job

Differentiate the product manager from the product owner within scrum teams. Explore strategic scope, backlog management, user stories, sprint planning, and how six product management phases guide research to launch.

Explore the research phase of product management by identifying your target users and market size. Analyze competitors, form a positioning hypothesis, and deliver value while aligning with business objectives.

Perform a structured competition analysis to anticipate market shifts, spot pricing opportunities, and uncover competitive strategies across direct, category, and substitute competitors.

Design and analyze quantitative data from surveys and NPS to capture the voice of customers, craft neutral close-ended questions, and calculate NPS with clear insights.

Learn how to plan and conduct user interviews to gain actionable insights, from setting objectives and recruiting participants to choosing neutral locations and crafting open, non-leading questions.

Identify user personas by analyzing demographics, psychographics, end goals, and scenarios to guide product strategy, and explore tools like HubSpot make my persona and Delve AI live personas.

Map the user journey with a timeline visualization to uncover needs, emotions, and opportunities, documenting user persona, scenario, journey steps, goals, and internal ownership to align teams and guide decisions.

Explore prototypes as tangible representations that communicate ideas to design and engineering teams, compare paper sketches and digital prototypes, and learn why early validation and stakeholder buy-in matter.

Explore no-code tools that use drag-and-drop templates to build websites, web apps, and mobile apps with integrated databases, enabling product managers to create MVPs without programmers.

Apply the build, measure, learn framework to guide product management, learn from customer insights, build a minimum viable product, measure outcomes, and iterate toward delivering value faster.

Discover the scope of product design for product managers, learn how to collaborate with designers, apply design thinking, plan sprints, and master essential design tools.

Product designers and product managers collaborate to define the product vision and roadmap, create wireframes and prototypes, map customer journeys, and conduct market research to meet customer needs.

Explore Zeplin as a design collaboration tool to create projects and platform-agnostic style guides, connect with Figma, review assets, and share through stage views and micro comments.

Explore the difference between UX and UI, learn design systems and visual principles used by UX designers, and see how design thinking applies beyond product design for product managers.

Understand design systems as living guidelines that unify brand experiences, distinguish from style guides and pattern libraries, and enable reusable components, cross-functional collaboration, and scalable product design.

Design thinking is a non-linear, iterative process to understand users, challenge assumptions, and redefine problems. It covers five stages: empathize, define, ideate, prototype, and test to create human-centered solutions.

Apply design thinking to product management to enhance user experience and reduce cognitive load through a six-step process: user research, personas, problem points, prototype and testing, and final product.

Learn the Google design sprint framework with six phases: understand, define, sketch, decide, prototype, validate, and practical methods like how might we, heart, crazy eights, dot vote, and usability study.

Act as a product manager to prototype feature ideas in Figma using public UI kits, adding a WhatsApp pay button, transaction history access, and a QR scanner flow.