Product Management for Profit with Dekker

Name: Product Management for Profit with Dekker
Rating: 4.8 (265 reviews)

Become a Profitable Product Manager

Highest Rated

Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal

Last updated 4/2026

English

What you'll learn

Product Management
Product Manager Training
Project Management
Product Strategy
Product Development

Course content

12 sections • 313 lectures • 28h 48m total length

Build PR into Your Product8:31
Product Value Proposition 211:31
Product Management - High Profits5:09
Product Management - You Do Not Need a Unique Product!4:12
Product Management Profitability
Product Management - You Do Not Need a Unique Product, Part 27:06
AI Marketing Assistant10:31
AI Product Demos8:56
Influencer Monetization RM1119:04
Product Word of Mouth
Product Management Highlight: SnapEngage & ScreenCastOMatic0:46
Meeting Customer Needs0:22
Product Management 46:27
Product Features That Do Not Create Value0:52

Project Management for Product Management - Part 16:04
Product Schedules
Project Management for Product Management - Part 26:34
Project Management for Product Management - Part 36:10
Project Management for Product Management - Part 47:20
Project Management for Product Management - Part 55:47
Agile Scrum Primer2:11
Sprint Backlog
Living in an Agile World: The Strategic Role of Product Management...7:40

Profit4:52
Profit
Product Positioning Mistakes4:50
Product Positioning Mistakes
Dyson Product Marketing Example1:16
The Big Mistake in B2B Product Marketing that People Keep Making1:08
Key B2B Marketing Notes16:03
For further reference, please see Dr James Anderson and the book Business Market Management
Notes Quiz
Managing Cannibalization4:11
Product lifecycle decisions2:17
Product Lifecycle0:10
Nike Example: Big Product Marketing Mistake4:28
Website Data Insights3:59
Website Data Insights
Lessons from Grant Cardone's 10X Rule15:58
No BS Direct Marketing Summary43:18

SaaS Positioning Worksheet - Part A16:36
SaaS Positioning A
SaaS Positioning Worksheet - Part B12:04
SaaS Positioning B
Email nurturing after signing up for a free account - part 114:38
Email nurturing after signing up for a free account - part 211:18
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!0:01
SaaS Sales Demos that Sell!5:15
SaaS Startups Are Not Greedy Enough!2:26
SaaS Marketing Time Horizons12:24
SaaS Positioning 15:26
Positioning Quiz
Example - Bolt0:55
Quiz
SaaS Positioning 29:53
SaaS Positioning 35:29
Automation vs Analytics2:24
Positioning - Successful Companies7:40
Meet Customers Where They're At5:54
Homepage Messaging3:37
LinkedIn Ad Example1:41
Vertical SaaS Positioning3:35
Building a Story Brand15:18

Prologue: Quick Market Research Hacks4:56
Quick Hacks
3 Types of Market Research5:39
3 Types of Market Research
3 Types of Data6:22
3 Types of Data
Shopify Example: Research Hacks Applied7:24
Two Pointers for Market Research2:22
Exploratory Research11:54
Example: Arthritis Supplement (Branding Based on Exploratory Interviews)4:19
Interviewing Potential Buyers (B2B)7:51
Interviewing Potential Buyers (B2B)
Writing Case Studies5:21
Case Study Interview Questions0:24
Case Study Interviews
Opinion Testing3:43
Descriptive Market Research 16:22
Descriptive Market Research 1
Descriptive Market Research 26:07
Evidence-Based Website Copywriting5:52
Collecting B2B Survey Responses6:35
Collecting B2B Survey Responses
Survey from Mailchimp
Surveying B2B Buyers (Quantitative Research)10:56
Surveying B2B Buyers
Survey
Terms to Know for the Following Lectures1:39
Diagnosing Problems 17:00
Diagnosing Problems 211:40
Advanced Considerations in B2B Funnels7:54
Calculating Sales Velocity10:51
Viral KPIs in LinkedIn3:32
Using LinkedIn Ads for Research?2:43
3 Classic Advertising Testing Methods9:29
Market Research Lessons from Advertising Strategy24:57
Survey Solicitation
Introduction to Casual Market Research0:08
3 Things Worth Testing with Direct Response16:08
A/B Testing in Facebook1:04
A/B Testing in Facebook
Where to Use LinkedIn for Research1:39
Competitive Analysis 15:41
Competitive Analysis 24:50
Competitive Analysis 2
1-Page Competitor Analysis Template12:44
Spying on Competitors' Ads (LinkedIn)0:16
Spying on Competitors' Ads (Facebook)0:19
PART 1 : Competitive Analysis1:44
PART 2 : Competitive Analysis2:50
PART 3: Competitive Analysis - Customer Captivity2:55
PART 4 : Competitive Analysis - Marketing Strategy & Tactics2:55
Introduction to Sizing Markets & Sizing Demands0:26
Investor Marketing9:27
Introduction to Market Sizing7:13
Quiz
Sizing Markets with Investor Relations6:14
Sizing Markets with Social Media Advertising11:52
Estimating Demand with ProfitGuru4:17
Estimating Demand with Google Keyword Planner5:06
Be Careful with Using Views, Reviews, and Subscribers!7:13
Sizing Book Demand with KDSPY5:04
Sizing Podcast Markets4:36
Sizing Markets with Panel Data5:42
Absolute #s Matter more than Relative #s7:18
The Uniqueness Trap9:03
Introduction to Research on How Brands Grow0:17
How Brands Grow Part 16:34
How Brands Grow Part 1
7 Rules for Brand Growth5:00
7 Rules for Brand Growth
Notes from Byron Sharp14:50
Notes from Byron Sharp
Marketing Laws3:09
Marketing Laws
Ogilvy's Thoughts on Market Research15:15
Intro to Customer Decision Journey Research0:12
Customer Decision Journey Part 11:51
Customer Decision Journey Part 23:36
Customer Decision Journey Part 32:16
Customer Journey's McKinsey0:02
Intro to Conversion Rate Optimization0:17
Strategic Thinking for Conversion Rate Optimization6:10
Strategic Thinking
Assignment: Audience Insights2:02
On-site Surveys1:26
Survey Example1:49
Conversion Rate Optimization Mistake8:27
Easiest Way to Boost Conversion Rates6:10
Dramatic CTA Changes4:03
Levels of Testing4:34
Offer Testing5:35
Time To Convert3:01
30 Day Drip with Webinar2:44
Assignment: Webinar0:15
6 Principles8:00
Analytics Mistakes11:29
Ungated Videos6:02
Provide Options5:04
Provide Options through Retargeting3:03
Address Objections8:23
Don't Gate Your Content6:59
Testing Creative Strategies7:47
AB Testing Pages3:15
AB Testing Pages 22:37
A/B vs A/B/N vs. Multivariate Testing
General Rule of Thumb2:15
CRO Software10:20
Optimizing Based on Stages of Awareness6:34
Funnel Content Testing4:52
Funnel Example5:07
Pricing Page Testing6:50
Audio Testing1:40
PQLs5:40
Social Sign On1:49
Live Chat CRO4:32
Cancellation1:39
Interactive Content3:03
Intro to Marketing Psychology0:07
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around2:54
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
How to change people's minds using Jonah Berger's psychology framework9:41
How to change people's minds using Jonah Berger's psychology framework
How to change people's minds (psychology example)3:36
How to change people's minds (psychology example)
Incrementalism6:15
Incrementalism
Reciprocity4:09
Scarcity2:29
Visibility2:41
Visibility
Toilet Paper Psychology1:49
Familiarity, Likeability & Influence3:30
Familiarity Psychology
Product Marketing Pricing Psychology
Virality2:31
Persuasion & Influence4:56
Habit Formation15:19
Intro to Finding Buyers & Partners0:21
Sales Navigator5:44
Sales Navigator Walk-Through9:17
Influencer Marketing6:32
Your list and why personas aren't adequate1:50
Pointless personas0:04
The best approach3:11
Finding or buying a list4:03
Rent a list3:10
Build a list from scratch continued2:29
Compile or build a list3:31
Your List - Conclusion0:58
Intro to Data & Media0:09
Data Driven Cold Email Insights0:13
Data Driven Cold Email Insights
Lemlist Tutorial9:25
Measuring Success8:05
Frequency, Ad Recall & Purchase Intent7:41
Brand Marketing Measurements & Mistakes4:13
A Million Impressions Campaign Example6:36
LinkedIn Advertising Benchmarks1:31
Intro to Product Marketing Analytics0:09
Measuring Success5:53
Digital Marketing Analytics Part 15:50
Digital Marketing Analytics Part 27:03
Customer Analytics Part 18:35
Customer Analytics Part 27:30
Value Propositions & Demand Generation Part 111:09
Value Propositions & Demand Generation Part 25:42
Product Analytics6:07
Broad Market Analytics Part 110:07
Broad Market Analytics Part 26:27
Pricing & Profit Part 16:08
Pricing & Profit Part 23:23
Advertising & Media Part 16:08
Advertising & Media Part 23:23

Requirements

None

Description

Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager!

Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA.

Apply the secrets that separates successful, profitable products from the graveyard of failed products.

Discover research-backed strategies and nitty-gritty execution tactics of product management.

The key factors that determine whether a product will succeed or fail
Why some products are fundamentally more profitable than others
Market research mastery & competitive analysis (including all the major types of market research)
Tactical project management for product managers
Product Led Growth (PLG)
Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & more
Data-driven decision-making
In-product analytics
Customer-centric product innovation
Leadership for product managers
How to manage programmers
Strategic, profitable product vision
Road-mapping and prioritization
Cross-functional collaboration and influence
Agile and waterfall techniques
Product launch excellence
Product management certification

Unlock Your Potential, Elevate Your Product Management Career, and Drive Product Success

Are you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you're a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.

Who this course is for:

Product Manager
Product Management Executive
Entrepreneur
Startup Founder

Product Management for Profit with Dekker

What you'll learn

Explore related topics

Course content

Product Management Introduction12 lectures • 1hr 23min

Product Value Proposition4 lectures • 14min

Project Management for Product Managers7 lectures • 42min

Scaling with Multiple Accounts and Emails2 lectures • 37min

Startup Books3 lectures • 1hr 13min

Product Strategy Considerations12 lectures • 1hr 43min

Agile 2 & DevOps1 lecture • 41min

AI Basics for Managers4 lectures • 45min

SaaS Product Management19 lectures • 2hr 17min

Market Research for Product Managers147 lectures • 12hr 42min

Requirements

Description

Who this course is for: