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Product Management Models & Measurements
Rating: 4.2 out of 5(17 ratings)
608 students

Product Management Models & Measurements

Master RICE, Kano, Cost of Delay & Data-Driven Product Decisions with Quick Commerce Case Studies like Zepto
Created byNavdeep Yadav
Last updated 9/2025
English
English [Auto],

What you'll learn

  • Understand the product lifecycle stages and how they apply to quick commerce
  • Break down Zepto’s product strategy as a real-world case study
  • Learn Agile and Lean Startup principles for iterative product development
  • Apply the RICE framework to prioritise product features
  • Use the Kano Model to evaluate customer satisfaction and delight
  • Calculate the Cost of Delay to make urgency-based decisions
  • Use data to drive smarter product prioritisation
  • Understand and apply the AARRR (Pirate Metrics) framework
  • Identify and define the North Star Metric for a quick commerce business
  • Set effective product OKRs to align teams with company goals
  • Optimise delivery operations using product and logistics data
  • Use real-world quick commerce data to improve product decisions
  • Apply predictive analytics to anticipate customer behaviour
  • Perform cohort analysis to track user retention and engagement
  • Build a product decision-making mindset using data and strategy frameworks

Course content

4 sections19 lectures1h 55m total length
  • Welcome & Course Introduction3:03

    Explore the course outline of product management models and measurement, using quick commerce as a practical example across five modules, covering prioritization, metrics, optimization, and experimentation.

  • What is Quick Commerce? A Primer8:39

    Explore quick commerce foundations: ultra-fast 10–30 minute deliveries, hyper-local micro warehouses, small basket items, real-time inventory and last-mile optimization, with a comparison to traditional e-commerce.

  • Case Study: Zepto’s Product Strategy7:01

    Explore Zepto’s product strategy in quick commerce, focusing on last mile optimization, micro-fulfillment dark stores, live inventory, and 10–30 minute grocery delivery.

  • Workbook Assignment intro1:45

    Choose a startup idea or feature in fintech, consumer app, or e-commerce, then complete the workbook by solving assignments and prioritize the features using the Rice framework.

Requirements

  • No prior experience in product management is required
  • A basic understanding of apps or delivery platforms is helpful
  • Curiosity about how digital products are built and scaled
  • Willingness to engage with real-world frameworks and analytics
  • A laptop or mobile device to watch and take notes

Description

Build Better Products Using Strategy, Frameworks, and Data

In fast-paced industries like quick commerce, product managers need more than just instincts—they need structured frameworks, prioritization models, and data-driven thinking to make effective decisions.

This course is designed to help aspiring and current product managers gain a deep understanding of how to prioritise features, measure impact, and align product goals with business outcomes. Whether you're building for a delivery app, a marketplace, or a B2C product, these models are universal.

Through real-world examples and a deep dive into Zepto's case study, this course makes frameworks come alive with clarity and relevance.

By the end of this course, you’ll be able to:

  • Use the RICE Framework to score and compare product ideas

  • Apply the Kano Model to assess customer delight and feature impact

  • Prioritise features using Cost of Delay and time-value tradeoffs

  • Understand the role of data in decision-making and roadmap planning

  • Use AARRR (Pirate Metrics) to measure acquisition, activation, retention, and revenue

  • Define a North Star Metric aligned with business goals

  • Set actionable OKRs that drive product execution

  • Perform cohort analysis to track retention and customer behavior

  • Leverage predictive analytics to anticipate user needs and churn

  • Optimise quick commerce delivery using real-world data

What makes this course different?

  • Focused on real-world application, not just theory

  • Case studies from Zepto and other modern quick commerce platforms

  • Designed for both beginners and working professionals

  • Combines frameworks + product analytics + growth metrics

Whether you're new to product management or want to sharpen your strategic edge, this course gives you the models and mindset to make smarter product decisions.

Let’s turn you into a data-informed product thinker—ready to build, prioritise, and scale with confidence.

Who this course is for:

  • Aspiring product managers and business analysts
  • Founders and entrepreneurs in the quick commerce or delivery space
  • Junior PMs looking to sharpen their decision-making frameworks
  • Data-driven professionals transitioning into product roles
  • MBA or business students interested in product strategy and analytics