
Explore the course outline of product management models and measurement, using quick commerce as a practical example across five modules, covering prioritization, metrics, optimization, and experimentation.
Explore quick commerce foundations: ultra-fast 10–30 minute deliveries, hyper-local micro warehouses, small basket items, real-time inventory and last-mile optimization, with a comparison to traditional e-commerce.
Explore Zepto’s product strategy in quick commerce, focusing on last mile optimization, micro-fulfillment dark stores, live inventory, and 10–30 minute grocery delivery.
Choose a startup idea or feature in fintech, consumer app, or e-commerce, then complete the workbook by solving assignments and prioritize the features using the Rice framework.
Learn to prioritize Stripe payments features with the Rice framework, calculating reach, impact, confidence, and effort to rank options like instant retry for failed payments, UPI, and smart routing.
Map Stripe payment feature expectations using Kano analysis from the customer perspective, prioritizing must-have real time payout, branded checkout as a delighter, and global multi-currency display as a performance.
Learn how the cost of delay prioritizes features by value and urgency, with real-time tracking and multicart as examples.
Prioritize time-sensitive payment features by evaluating the cost of delay in Stripe payments. Estimate weekly losses and delivery time to justify features like instant refund API and smart routing.
Explore key metrics for a delivery app—ARRR, OKRs, and North Star metric—and analyze on-time arrival rate, order abandonment rate, and retention, while avoiding vanity metrics and using a Mixpanel dashboard.
Learn the pirate metrics framework (AARRR)—acquisition, activation, retention, referral, revenue—and how to use actionable metrics like OKRs and the North Star to drive growth and minimize vanity metrics.
Discover the north star metric as the single measure of long-term success, and diagnose it with L1 and L2 metrics across cases like Spotify, Airbnb, and quick commerce.
Set Stripe’s north star metric as total successful payment volume and tie it to onboarding rate, activation, and payment success and failure rates, with data from the core data team.
Use OKRs to align product goals with outcomes by defining objectives and key results, reducing delivery time from 15 to 10 minutes and 30 day retention from 40% to 55%.
Craft an objective and three measurable key results for Stripe’s payments product, focusing on activation within seven days, growth in net payment volume, and 90-day retention to boost revenue.
Leverage data-driven insights to optimize delivery speed, forecasting, and product recommendations in quick commerce. Explore predictive analytics, demand forecasting, driver allocation, cohort analysis, and behavior analytics to solve complex problems.
Real-time data drives quick commerce with inventory updates, optimized routes, and dynamic rider allocation to boost speed and reduce costs, while batching orders and surge pricing manage peak hour demand.
Leverage predictive analytics to forecast demand and optimize rider allocation in quick commerce using historical data and machine learning, while data collection, cleaning, and pattern detection prevent stockouts.
Use cohort analysis to measure retention and churn by grouping users with shared characteristics and tracking their behavior over time, including acquisition and behavioral cohorts.
Analyze retention cohorts of merchants using Stripe, tracking month one, month three, and month six retention by onboarding month across SMB India, US SaaS, and EU marketplace segments.
Build Better Products Using Strategy, Frameworks, and Data
In fast-paced industries like quick commerce, product managers need more than just instincts—they need structured frameworks, prioritization models, and data-driven thinking to make effective decisions.
This course is designed to help aspiring and current product managers gain a deep understanding of how to prioritise features, measure impact, and align product goals with business outcomes. Whether you're building for a delivery app, a marketplace, or a B2C product, these models are universal.
Through real-world examples and a deep dive into Zepto's case study, this course makes frameworks come alive with clarity and relevance.
By the end of this course, you’ll be able to:
Use the RICE Framework to score and compare product ideas
Apply the Kano Model to assess customer delight and feature impact
Prioritise features using Cost of Delay and time-value tradeoffs
Understand the role of data in decision-making and roadmap planning
Use AARRR (Pirate Metrics) to measure acquisition, activation, retention, and revenue
Define a North Star Metric aligned with business goals
Set actionable OKRs that drive product execution
Perform cohort analysis to track retention and customer behavior
Leverage predictive analytics to anticipate user needs and churn
Optimise quick commerce delivery using real-world data
What makes this course different?
Focused on real-world application, not just theory
Case studies from Zepto and other modern quick commerce platforms
Designed for both beginners and working professionals
Combines frameworks + product analytics + growth metrics
Whether you're new to product management or want to sharpen your strategic edge, this course gives you the models and mindset to make smarter product decisions.
Let’s turn you into a data-informed product thinker—ready to build, prioritise, and scale with confidence.