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Product Mastery Pathway
Highest Rated
Rating: 4.9 out of 5(36 ratings)
109 students
Last updated 10/2025
English

What you'll learn

  • Product Management Foundations. Understand the core role, responsibilities, and value a Product Manager brings across the full product lifecycle.
  • Product Strategy: Build a clear vision, define Objectives & Key Results, map customer value, and translate insights into an outcome-focused Roadmap.
  • Customer Discovery & Validation: Master discovery techniques (interviews, surveys, prototypes) using Jobs theory to validate the customer problem.
  • Product vs. Traditional Mindsets: Contrast hypothesis-driven, outcome oriented product thinking with plan driven, output-focused approaches and which to apply
  • Success Metrics & Analytics: Select the right leading & lagging indicators (pirate metrics, OKR progress) to measure, learn, & steer your product to market fit

Course content

10 sections71 lectures3h 40m total length
  • Introduction/Meet your Instructors6:03
  • What is the Course About & Who is it for?2:39
  • Who are Acend & Why did we make this Course?1:15
  • What Will we Cover?2:30
  • Product Love & Hate Reflection3:05
  • Activity: Product Love & Hate Reflection1:17

    Use this worksheet to explore what makes products “stick” (or repel) and to uncover the underlying problems they solve.

Requirements

  • No product experience needed, you will learn everything you need to know.

Description

Last Update: Oct 2025 - We’ve added a downloadable Activities Workbook (PDF) that contains every exercise from the course in one place. This makes it easy to work through the exercises without re-watching individual lessons.


Why this course?

If you work with (or as) a VP or Director of Transformation, Agile, or Strategy… this gives the edge.

  • Gain incredible basics that impress on the job

  • Build a toolkit to stand out in transformation projects

  • Learn how to speak the language of product and agile leadership



What you’ll get:

  • Tangible case studies (Uber, Novartis, and more) so it’s not theory, it’s what wo

  • Hands-on coursework where you actually build:

    • Your own business idea from scratch

    • Or a client-ready project to show off at work

  • Modern frameworks that product leaders use today, not dusty MBA slides.



It’s interactive!

This course is designed to be interactive. Alongside the video lessons and activities, you’ll be part of a supportive learner community. Use the Q&A section anytime - we’ll be there to guide you, clarify doubts, and help you get the most out of the course.



What you’ll learn


  • Talk like a product leader in any meeting — impress VPs, directors, and clients with modern product language.

  • Run transformation projects with confidence — know how agile and product actually work in practice, not just in theory.

  • Use real-world case studies (Uber, Novartis, and others) to anchor ideas in proven success stories.

  • Build your own business idea from scratch — or apply the same frameworks to a live work project.

  • Master customer-centric thinking — discovery, experimentation, and delivery without fluff.

  • Create professional-level product strategies that get buy-in and move teams forward.

  • Avoid rookie mistakes that stall projects or make you look out of your depth.

  • Position yourself ahead of peers — gain credibility, confidence, and a framework that makes you promotion-ready.



What people are saying:


See what the CTO of Novartis said about us

"We have been trying this for 20 years and this is the first time we have seen it work across the organisation"


5 stars*

"Packed with practical, no-fluff content around discovery, experimentation, and strategic product delivery. Brilliant course." – Kyle T.


5 stars*

"Very well structured, informative, and easy to follow. The delivery has a natural, welcoming tone that makes you feel engaged from the start." – Shannon S.


5 stars*

"Great framework and fundamental understanding of modern practices in product management. Strongly recommended." – Kevin B.

Who this course is for:

  • Product Owners & Managers wanting promotion fuel
  • Consultants needing credibility with transformation leaders
  • Ambitious professionals who want to impress clients, peers, or bosses