
Discover the fundamentals of product management, including product thinking, product strategy, and who benefits. Practice-based exercises help you level up toward product leadership, transformation roles, and validating ideas.
Use this worksheet to explore what makes products “stick” (or repel) and to uncover the underlying problems they solve.
Position yourself as the CEO of the product, leading with customer research, vision, data-driven decisions, communication, storytelling, and cross-functional execution to achieve outcomes.
Explore the double diamond design thinking framework by diverging and converging through problem and solution spaces, building customer empathy, artifacts, and validated experiments to ensure desirability, feasibility, and viability.
Examine a discovery miss: Google Glass failed because it lacked real world use cases, ignored data privacy and fashion concerns, and prioritized feasibility over a validated customer problem.
Adopt a demand management kanban to triage ideas by strategy alignment and desirability, feasibility, and viability, then validate and feed the backlog for prioritized product decisions.
Develop a data-driven product mindset by building and using a weekly dashboard of metrics, balancing leading and lagging indicators, and avoiding confusion between correlation and causation.
Identify and validate every assumption in your product idea by mapping desirability, feasibility, and viability, then prioritize risks and design experiments to gather evidence.
Learn to write testable hypotheses, map them to experiments, and capture learnings in a test and learn card, iterating on success criteria and decisions.
Last Update: Oct 2025 - We’ve added a downloadable Activities Workbook (PDF) that contains every exercise from the course in one place. This makes it easy to work through the exercises without re-watching individual lessons.
Why this course?
If you work with (or as) a VP or Director of Transformation, Agile, or Strategy… this gives the edge.
Gain incredible basics that impress on the job
Build a toolkit to stand out in transformation projects
Learn how to speak the language of product and agile leadership
What you’ll get:
Tangible case studies (Uber, Novartis, and more) so it’s not theory, it’s what wo
Hands-on coursework where you actually build:
Your own business idea from scratch
Or a client-ready project to show off at work
Modern frameworks that product leaders use today, not dusty MBA slides.
It’s interactive!
This course is designed to be interactive. Alongside the video lessons and activities, you’ll be part of a supportive learner community. Use the Q&A section anytime - we’ll be there to guide you, clarify doubts, and help you get the most out of the course.
What you’ll learn
Talk like a product leader in any meeting — impress VPs, directors, and clients with modern product language.
Run transformation projects with confidence — know how agile and product actually work in practice, not just in theory.
Use real-world case studies (Uber, Novartis, and others) to anchor ideas in proven success stories.
Build your own business idea from scratch — or apply the same frameworks to a live work project.
Master customer-centric thinking — discovery, experimentation, and delivery without fluff.
Create professional-level product strategies that get buy-in and move teams forward.
Avoid rookie mistakes that stall projects or make you look out of your depth.
Position yourself ahead of peers — gain credibility, confidence, and a framework that makes you promotion-ready.
What people are saying:
See what the CTO of Novartis said about us
"We have been trying this for 20 years and this is the first time we have seen it work across the organisation"
5 stars*
"Packed with practical, no-fluff content around discovery, experimentation, and strategic product delivery. Brilliant course." – Kyle T.
5 stars*
"Very well structured, informative, and easy to follow. The delivery has a natural, welcoming tone that makes you feel engaged from the start." – Shannon S.
5 stars*
"Great framework and fundamental understanding of modern practices in product management. Strongly recommended." – Kevin B.