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Keep shoppingProduct management - Market Research
186 students
Product management - Market Research
Build a real PM portfolio artifact and break into product management — no experience required.
Created bySlaveya Petrova
Last updated 5/2026
English
English [Auto],
What you'll learn
- Find and read real market data using free tools without paying for expensive reports
- Map direct and indirect competitors and identify gaps in the market
- Calculate TAM, SAM, and SOM using both top-down and bottom-up approaches
- Build a 6-tab Market Analysis Dashboard in Google Sheets — a real PM portfolio artifact
- Score and prioritize market opportunities using a structured framework like a Product manager
- Apply Porter's Five Forces and SWOT analysis to make actual product decisions
Explore related topics
Course content
6 sections • 18 lectures • 1h 4m total length
Requirements
- No Product managment experience required. You need a Google account to access Google Sheets and a product idea you want to analyze - it can be anything.
Description
Most Product Management courses teach you frameworks. This one makes you use them.
In this free module, you'll work through the exact process product managers use to analyze a market — finding real data, mapping competitors, sizing opportunity, and turning it all into a dashboard you can show in interviews.
By the end, you'll have a complete Market Analysis Dashboard built on a real product idea. Not a template you filled in. An actual artifact that proves you can do the work.
What you'll build: A 6-tab Interactive Market Analysis Dashboard — competitor comparison matrix, TAM/SAM/SOM calculator, market trends visualization, and opportunity scoring.
What's covered:
Finding and reading real market data
Identifying trends vs. fads
Mapping direct and indirect competitors
Sizing your market (top-down and bottom-up)
Scoring opportunities like a PM
Who this is for:
Career changers who want to break into product management but have no PM experience on their CV. No prior knowledge needed — just a product idea you want to explore, a Google account, and the willingness to do the actual work.
Next steps:
Upload your completed dashboard at xperience school to get feedback from a senior Product Manager for free — and continue with the full 8-module product management track.
Who this course is for:
- Career changers who want to break into product management but have no PM experience on their CV. People who are tired of certificates that do not get them interviews and want to build something real instead.