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73 students
Product Management Fundamentals By Tobias
Learn the fundamentals of product management from someone that speaks your language and won't confuse with the jargon.
Created byTobias Frierson
Last updated 12/2022
English
What you'll learn
- Define the roles and responsibilities of a product manager
- Understanding the Four Core Skills of Product Management
- Learn the difference between Product Managers, Program Managers, Project Managers, and Product Owners
- Learn how to write and present product briefs and how to create wireframes
Explore related topics
Course content
7 sections • 22 lectures • 4h 22m total length
Requirements
- No product management experience or university degree is needed.
- Mindset is critical for product managers; one should always be thinking about the customer problem and business opportunity.
- Product management tools like Jira, Trello, and Balsamiq Mockups are required. Jira and Trello can be used for free. Balsamiq Mockups will require you to pay for a license to use it but there are other free tools like it such as Miro and MockPlus.
- Google Docs and Google Slides are not required but are a great free resource to help you create and manage your work
Description
The goal of Product Management Fundamentals by Tobias is to teach you the skills and knowledge I had to learn on my own, the hard way. Learn the core skills that each product manager must have to be successful in their role. Many of these aren't taught but hiring managers expect you know them, apply them, and speak to them effectively during your interview process.
Like many professions, product management has its own language so I have included a glossary of terms for you. Please refer to it whenever you need to. It will help you understand many of the terms used in product management.
As the demand for product management professionals increases, so will the people's desire. The hard part is learning the skill required to be effective in the role. This course is for those thinking about product management as a career and want to better understand what the work entails. You learn different product management tools like Jira, Trello, and Balsamiq Mockups. Balsamiq Mockups will require you to pay for a license to use it but there are free tools like it such as Miro and MockPlus. You can Google those and find them easily. I'll also teach some core skills such as how to write and present a product brief which is essential to all PMs. You'll see that I wrote them in Google Docs and you can use them also for free! You only need to log in with a Google account.
Right now, there are over 198,000+ job listings on LinkedIn in the United States for Product Managers. The pay on average is $100,000 / year but this can increase significantly depending on where the company you work for is located. You can choose to work on-site, remotely, or go for a hybrid model now so you have options if you choose the field.
Mindset is critical for product managers; one should always be thinking about the customer problem and business opportunity. You'll hear me use the phrase, "How might we..." to help frame the conversation. Starting with "How might we", allows us to focus on the problem we are looking to solve versus only thinking about the solution.
I'll assume you don't work in tech/software and don't want to hear of the product-speak like other courses may throw at you from day one. You aren't required to know anything beforehand - I'll teach you the fundamentals, why you need them, and how to apply them.
Who this course is for:
- This course is for those that do not work in tech and want to learn key elements of product management. I'll assume that you are looking to make a career change or want to learn more about product management before investing your resources into some expensive bootcamp. If you work in UX Design, software development, or product marketing, etc in a tech company, this course is not for you.