MBA in Product Management : Be a Product Manager ( 2025)
What you'll learn
- Introduction to Product Management
- Understanding the role and responsibilities of a product manager.
- Identifying the key skills and qualities of a successful product manager.
- Overview of the product lifecycle stages.
- Understanding the different phases of product development and management.
- Learning how to effectively manage products throughout their lifecycle.
- Conducting market research to identify customer needs and preferences.
- Analyzing market trends and competitive landscape.
- Utilizing market research data to make informed product decisions.
- Defining Product Vision and Strategy
- Developing a clear product vision statement.
- Formulating product strategies aligned with business goals.
- Setting product roadmap and prioritizing features.
- Explore product essence, problem-solving, and varied Product Manager roles.
- Dive into dynamic product team principles and real-world problem-solving.
- Craft a potent product vision, charter, and a step-by-step strategy.
- Master agile methodologies, including the Agile Manifesto and JIRA.
- Data-driven decision-making skills, product analytics, and the North Star Metric.
- Excel in Microsoft Excel with pivot tables, VLOOKUP, and charts.
- Demystify tech aspects: internet protocols, web app development, and APIs.
- Apply knowledge practically with workbook problem-solving, Sprint Planning, and web app creation.
- Grasp the basics of cloud computing, servers vs. clients, and front-end vs. back-end technology.
- Build a portfolio for transitioning into Product Management.
- Ace Product Manager interviews with confidence and competence.
- Excel beyond hiring, ensuring success in the dynamic field.
- Sketch wireframes with pen and paper, use Balsamiq, and digitize with POP.
- Find potential interviewees, structure interviews, and avoid bias.
- Uncover and analyze customer pain points comprehensively.
- Product Management & Product Ownership
- Breaking into Product Management with Non-Traditional Background
- Product Management & Product Ownership
- Product Management Models & Measurements
- Systems Thinking for Product Managers & Product Designers
- Using the Jobs To Be Done Methodology
Requirements
- A basic understanding of the product is required, as the course will cover all other necessary concepts and knowledge.
Description
Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now!
In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.
What is a Product?
Let's Solve a Problem
Who is a Product Manager?
Types of Product Managers
Let's Talk about the Product Team
How Does One Build a Great Product?
Let's Solve a Product Problem for UBER
The Product Team: Roles & Responsibilities
Pick a Product
Product Development Life Cycle
Assignment 1: Download and solve the workbook to apply your newfound knowledge.
Section 2: Crafting Product Vision & Strategy
Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.
Introduction to Strategy and Product Charter
Product Vision Board
STEP 1: Outline the Problem
STEP 2: Define Your Customer
STEP 3: Define Your Market Size
STEP 4: Define Product Goal
STEP 5: Product Differentiation
STEP 6: Own Success Metrics
STEP 7: Create a Feature Breakdown
Summarizing Product Strategy
Section 3: Product Planning and Release Management
Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.
Agile Manifesto and 12 Principles
Agile and Waterfall Project Management Methodologies
Scrum Events, Workflows, and Artifacts
Introduction to Product Roadmap and Delivery
Introduction to JIRA Software
Crafting Backlog Items for Sprint in JIRA
Roadmap in JIRA, Features, User Stories, and Tasks in JIRA
Product Goals, Features, and User Stories
Product Backlog Refinement
Story Mapping
Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.
Section 4: Leveraging Product Analytics for Decision-Making
Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.
Introduction to User Behavior Tracking
Marketing Analytics Vs Product Analytics
Introduction to Product Analytics in Mixpanel
How to Measure Product Value
Types of Users and User Cohorts
Value Moment and Value Exchange
Product Metrics and User Journey
North Star Metric
Introduction to Google Analytics
Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel
Section 5: Microsoft Excel for Product Managers
Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.
Introduction to Microsoft Excel
How to Use Pivot Table in Excel
Vlookup in Excel
Types of Charts
Section 6: Technology for Product Managers
Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.
How Does Your Internet Work?
What is DNS and Who are ISPs?
Client-Server Model
Internet Protocols
Introduction to Webpage
HTML, CSS, and JS on a Webpage
Introduction to Figma
Weather App UI in Figma
CSS Box Model
Building Weather App with HTML, CSS, and JavaScript
Explain API Like I Am 5
Real-World Example of APIs
Everything About APIs and Postman
Assignment 3: Apply your knowledge by building a web app independently.
Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!
Who this course is for:
- Marketing and Sales Professionals
- Aspiring Product Managers
- Associate Product Managers
- Professionals transitioning into Product Management
- Project Managers
- Operation and supply chain manager
- Program manager looking to transitioning into Product Management
- Business Strategists and Data Analysts
- Agile Enthusiasts
Instructor
- 4.5 Instructor Rating
- 9,292 Reviews
- 314,885 Students
- 20 Courses
Navdeep Yadav is an accomplished Udemy instructor specializing in business and product management. With extensive experience in diverse industries, from healthcare to SaaS (software as a service), and holding an MBA degree, Navdeep offers a unique perspective to his students. As a seasoned Product Manager, he brings a wealth of knowledge and practical insights from his tenure in various companies.