
Explore early research in product management, conducting market research, user interviews, competitive intelligence, and diverse information sources to validate the problem, assess value, and build a time-aware product vision.
Master user interviews to uncover underlying problems by researching personas, asking open questions, and empathizing with users, reading between the lines to guide product decisions.
Determine when a product is good enough using the MVP, focusing on bare essentials, risk tolerance, and external feedback to guide the go-to-market strategy.
Define a product vision aligned with company goals, translate it into product goals and a roadmap, and use PRD and wireframes to guide execution that drives revenue, retention, and scale.
Establish a day-one data collection framework by combining front-end usage data with back-end data to uncover value, usage patterns, bottlenecks, and enable data-driven decisions.
Welcome to Product Management: From Zero to Hero!
Learn from an experienced product leader across a number of industries and company sizes, and kickstart your product career.
My name is Nick, and I've been working in software companies for the past 10 years across a number of different roles, most of them revolving around Product. Product is a difficult career to jump into, as every path is different. I want to help you get there.
This course should cover all the basics you need to be able to understand the role of a Product Manager, what makes it unique and what challenges you'll face. You will also learn the business strategies used by most software companies, as well as tools and techniques to manage all the different stages of the product life cycle.
Finally, there is some extra content around agile work methodologies, working with other parts of the organization, and much more.
You will find plenty of chances to practice your product skills throughout the course: there's quizzes, practical exercises, templates for you to take away, and a chance to network with your fellow PM graduates.
Ready to take a dive into product management! This is the right course for you!