Product Management Foundations
4.5 (34 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,552 students enrolled

Product Management Foundations

Case-based practical course on product management to build strong foundations in product concepts, process & frameworks
4.5 (34 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,552 students enrolled
Last updated 5/2020
English
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Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 3 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Bare basics of the product management practice
  • History of Product Management and why the practice came into existence in technology organizations
  • Role and responsibilities of a product manager and how it varies in different stages of product lifecycle
  • Product Manager vs Project Manager vs Product Owner, what's the difference?
  • Product Management Process from Idea to Concept to Launch
  • Idea validation, product planning and roadmapping
  • Product Management Frameworks like Facebook's 3 questions, Product Canvas, Jobs to be Done Framework, Design thinking, Goolge's design sprint, Hooked Model, etc.
  • Product Prioritization Techniques like MoSCow, RICE by Intercom
  • Product Metrics Models like Pirate Metrics and Google's HEART Framework
  • Product Management Case Assignment to put Product Management learnings into practice
Course content
Expand all 21 lectures 02:59:58
+ Introduction
2 lectures 02:25

An introduction to the course, 'Product Management Foundations'. This section covers a brief overview of the course, and what are the learning objectives.

Preview 01:38

In this short article, the learners would get to know how to navigate through the course and how to make the most out of it.

[Important Note] How to make the most out of the course?
00:47
+ About Product Management: Let's start with the Basics
5 lectures 17:37

In this lecture, we take the example of Google to build our understanding of Product Management.

Preview 02:11

This lecture elaborates on the product management practice.

Preview 02:09

This lecture explains the role of a product manager and what responsibilities they entail in different stages of the product life cycle.

Who is a Product Manager?
08:22

This lecture explains the history of product management and tries to help you understand why product management as a practice came into existence in technology organizations.

Preview 00:57

Let's check on how much you have understood about the product management practice and the role of a product manager.

Check your understanding
2 questions

In this lecture, we bust some myths around the role of Product Manager.

Let's bust some myths around the role of Product Manager
03:58
+ Product Management Process & Frameworks
1 lecture 23:38

In this lecture, we elaborate in detail about the product management processes and discuss some common frameworks, tools & techniques that product managers use. Also, make use of the additional resources to broaden your perspective around these frameworks as these will come handy when you attempt the assignment.

Product Management Process & Frameworks
23:38
+ Product Management in Action
10 lectures 01:59:51

In this lecture, we will introduce you to the case context and explain the role-play exercise which we will be doing as part of this section Product Management in Action.

Preview 03:54

In this lecture, we will try to build our understanding of the product (in our case 'Trello') and go about analyzing and defining the product vision. This is a pre-requisite before we can move further into our role-play exercise for product planning, road mapping, discovery, and delivery.

Understanding the Product Context and Defining the Product Vision
14:01

In this lecture, we will be doing customer feedback analysis to identify their problems and needs that can translate into the feature requirements.

Customer Feedback Analysis
19:20

In this short lecture, we will be reflecting upon the customer feedback analysis exercise and succinctly summarize the key takeaways (which will further be used for role-play exercise)

Customer Feedback Analysis: Debrief Session
00:52

In this lecture, we will do market trend analysis and competitor analysis. This will help in identifying the market needs and feature gaps with respect to our competitors. We will use the findings from this further in our role-play exercise and translate them into feature requirements.

Market Trends and Competitor Analysis
16:20

In this lecture, we will go about doing product planning and roadmapping as part of our role-play exercise.

Product Planning and Roadmapping
22:05

In this lecture, we will take one of the features from the roadmap that we had finalized in the product planning and do a detailed product discovery.

Product Discovery
30:18

In this lecture, we will take our discovered feature further and do a bit of prioritization and release planning as part of product delivery exercise.

Product Delivery
05:09

In this lecture, we will discuss how to take the newly built feature to market, what will be our product release, and the GTM strategy. And, post-release what metrics should we be gauging to further improve the product.

Release and Key Metrics
06:54

In this lecture, we will reflect upon the exercise that we did and conclude it with closing remarks.

Debrief: Product Management in Action
00:58
+ Skills required for Product Manager & the tentative Career Path
2 lectures 16:01

In this lecture, we briefly discuss about the required skills and then go on to explain about the key operative skills that help product managers stand out.

What it takes to succeed as a Product Manager?
10:28

In this lecture, we discuss on the career path of a product manager.

Product Management Career Path
05:33
+ Here's an assignment: Let's put the Product Manager in you to Action
0 lectures 00:00
Step into the Product Manager's shoes and use the necessary tools, techniques, and frameworks to solve the problem. You are required to go beyond the solution and do the planning, prioritization, and ship the minimum viable product. Consider that you have 7 engineers and 8 weeks for all this.
Simone's Dilemma
1 question
+ Closing Remarks
1 lecture 00:25

Closing remarks for the course.

Thank you. Share your valuable feedback and do keep in touch.
00:25
Requirements
  • No pre-requisites, although a basic understanding of Software Development Lifecycle is desirable
Description

Product Management is a sought after career for many software professionals. Professionals from different backgrounds aspire to take up this challenging and rewarding role to further their careers. However, there is aspiration and then there is reality. A few succeed in their career pursuits but many fail as there is a lack of structured courseware that is practical enough to bridge this skill gap.

Product Management Foundations is an introductory yet comprehensive course in this direction to help all aspiring and budding product managers to understand more about product management, get to know about the product management craft, and the essential skills, processes, frameworks involved in it. It is a fast track and practical course that teaches you product management as it happens on the ground, in most software product organizations.

The course includes a practical case assignment to put your product management learnings into action. You can get your case solution reviewed and get the necessary guidance on the same to hone your skills further.

The intended audience for this course are:

  • Professionals who want to get into Product Management

  • Accidental Product Managers, ones who landed up in product management roles with no context whatsoever

  • Junior Product Managers who want to get an overall perspective of Product Management and build their foundations

  • Startup Founders & Cofounders who want to understand and implement Product management practice in their organization

  • Leaders from other Organizational Practices who work with Product Managers closely and want to understand who are they

  • Anyone & everyone who wants to understand about Product management

Who this course is for:
  • Professionals who want to get into Product Management
  • Accidental Product Managers, ones who landed up in product management roles with no context whatsoever
  • Junior Product Managers who want to get an overall perspective of Product Management and build their foundations
  • Startup Founders & Cofounders who want to understand and implement Product management practice in their organization
  • Leaders from other Organizational Practices who work with Product Managers closely and want to understand who are they
  • Anyone & everyone who wants to understand about Product management