Product Management Course
What you'll learn
- Understand the role and responsibilities of a product manager, and the skills and competencies needed to succeed.
- Identify customer needs and pain points, and develop customer personas to inform product development.
- Develop a product vision, strategy, and roadmap that aligns with business goals and objectives.
- Prioritize features and initiatives, and manage a product backlog and roadmap.
- Build and manage cross-functional teams, and work effectively with stakeholders across the organization.
- Apply agile methodologies to product development, and use data to inform decision-making.
- Launch products, gather feedback, and iterate based on customer insights.
- Manage products through different stages of the product lifecycle.
Requirements
- There are no formal prerequisites for this course, although some familiarity with basic business concepts and project management principles would be helpful.
Description
This course is designed to equip students with the foundational knowledge and practical skills needed to succeed as a product manager in today's fast-paced and competitive market. Students will learn how to identify customer needs, develop product strategies, prioritize features, build and manage cross-functional teams, and drive business results.
Topics Covered:
Introduction to Product Management: Role and responsibilities of a product manager, key skills and competencies, and overview of the product development process.
Understanding Customers: Techniques for gathering customer insights, identifying needs and pain points, and developing customer personas.
Product Strategy: Defining product vision and mission, setting goals and objectives, conducting competitive analysis, and developing a roadmap.
Prioritization and Roadmapping: Methods for prioritizing features and initiatives, developing a product backlog, and creating a product roadmap.
Cross-Functional Collaboration: Building and managing cross-functional teams, including developers, designers, marketers, and other stakeholders.
Agile Methodologies: Overview of agile methodologies such as Scrum and Kanban, and how they can be applied to product development.
Product Metrics and Analytics: Understanding key performance indicators (KPIs), tracking product performance, and using data to inform decision-making.
Launch and Iteration: Strategies for launching products, gathering feedback, and iterating based on customer feedback.
Managing Product Lifecycle: Understanding the different stages of a product lifecycle, and developing strategies for managing products at each stage.
Who this course is for:
- Aspiring product managers who want to learn the foundational skills and knowledge needed to succeed in this role.
- Experienced product managers who want to enhance their skills and stay up-to-date with the latest trends and best practices in product management.
- Entrepreneurs who want to develop and launch successful products.
- Business professionals who work in related fields such as marketing, engineering, design, or project management, and want to gain a better understanding of product management.
- Anyone interested in the process of creating and launching successful products, and who wants to learn more about the role of a product manager in this process
Instructor
Даулен имеет богатый опыт работы в самых передовых нефтегазовых компаниях Шеврон, Шелл, KBR, КМГ, Лукойл, Сибур и др.
В качестве Технического Директора и Директора Проекта Даулен он успешно завершил комплексные капитальные проекты в от небольших до крупных с бюджетом несколько миллиардов долларов . Он имеет большой опыт в проведении сложных переговоров, управлении крупными международными командами, разрешении конфликтов. Даулен возглавлял переговоры по контракту EPC на сумму 3,5 млрд евро в России, проект Концептуального решения в размере 3 млрд. Долларов в Казахстане. Он имеет большой опыт в переговоров с участием государственных учреждений, государственных компаний, частных компаний, международных нефтяных компаний, подрядчиков, поставщиков и поставщиков услуг. Его последние мероприятия включают в себя создание LLC «PMCOACHING», коучинг и обучение корпоративных и индивидуальных клиентов в США и за ее пределами.. Он также оказывает консультационные услуги в вопросах реализации капитальных проектов.
Даулен владеет ведущими сертификатами в области управления проектам – PMP PMI, IPMA B, Scum Master.