What is Product Management - Beyond The Basics

An inside look at product management for stakeholders & new PMs
Rating: 4.2 out of 5 (21 ratings)
376 students
English
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The 3 critical missions of a great PM and my favorite frameworks for each of them
The truth about the 2 most common (and damaging) misconceptions of product management
What makes a great product manager? And what are their most important skills?
The shared responsibilities between product management and other roles
How to build a culture where product management thrives (based on facts & stats)

Requirements

  • An interest in product management

Description

A crash course in the true role of product management.

Created for stakeholders and early-intermediate product managers who want to go beyond the basics of what a great product manager does and how they work best with other roles.

I'm Bryce York and I've been a product manager in early-stage and growth-stage startups for over 10 years.

In that time I've worked across management consulting, ad tech, education, and fintech and this crash course draws on that full breadth of experience.

I've built products and shipped features resulting in seven-figure results for companies ranging from 5 to 300 employees.

I've also founded and grown my own startups and was fortunate enough to exit one of them in late 2019.

In this crash course, you'll learn:

  • The 3 critical missions of a great PM and the 2 most practical frameworks for getting them right

  • The truth about the 2 most common (and damaging) misconceptions of product management

  • What makes a great product manager? And what are their most important skills?

  • The shared responsibilities between product management and other roles

  • How to build a culture where product management thrives (based on facts & stats)

Who this course is for:

  • Stakeholders - anyone who works with product managers
  • New product managers - anyone aspiring to become or has recently become a product manager
  • Existing product managers - looking to build alignment among their product team

Instructor

Product Management Geek
Bryce York
  • 4.2 Instructor Rating
  • 21 Reviews
  • 376 Students
  • 1 Course

Bryce is a startup product manager and has been for over 10 years. He’s originally from Australia and now based in NYC. He founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He’s now driving product at Tatari – an ad-tech startup democratizing TV advertising – and helping experienced product managers become better product leaders.

Product leader with 10+ years experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints.