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What is Product Management - Beyond The Basics
Rating: 4.2 out of 5(414 ratings)
5,777 students

What is Product Management - Beyond The Basics

An inside look at product management for stakeholders & new PMs
Created byBryce York
Last updated 4/2023
English
English [Auto],

What you'll learn

  • The 3 critical missions of a great PM and my favorite frameworks for each of them
  • The truth about the 2 most common (and damaging) misconceptions of product management
  • What makes a great product manager? And what are their most important skills?
  • The shared responsibilities between product management and other roles
  • How to build a culture where product management thrives (based on facts & stats)

Course content

2 sections • 11 lectures • 55m total length

  • Introduction & Overview4:55

    Explore beyond the basics of product management by understanding the role for product managers and stakeholders, the three missions, key frameworks, common misconceptions, and how to build a product culture.

  • Mission #1 - Find A Problem Worth Solving2:57

    Explore the three core missions of product management: finding a problem worth solving, identifying a solution worth building, and guiding teams to market, through desirability, viability, and feasibility.

  • Mission #1 Quiz
  • Mission #2 - Find A Solution Worth Building9:24

    Apply DiVECo design thinking framework to diverge and converge on multiple solutions, prototype and validate them for desirability, viability, and feasibility, and select a single solution worth building for stakeholders.

  • Mission #2 Quiz
  • Mission #3 - Support & Guide The Team10:36

    Lead the team by breaking down the solution, prioritizing value, reducing work in progress, and promoting completed work, using jobs stories and the Mizzy mutually exclusive, collectively exhaustive framework.

  • Mission #3 - Part 2 - Support & Guide The Team8:36

    Prioritize and sequence work to front-load value through milestones, delivering user and business impact while managing work in progress and evangelizing features to users.

  • Mission #3 Quiz

Requirements

  • An interest in product management

Description

A crash course in the true role of product management.

Created for stakeholders and early-intermediate product managers who want to go beyond the basics of what a great product manager does and how they work best with other roles.

I'm Bryce York and I've been a product manager in early-stage and growth-stage startups for over 10 years.

In that time I've worked across management consulting, ad tech, education, and fintech and this crash course draws on that full breadth of experience.

I've built products and shipped features resulting in seven-figure results for companies ranging from 5 to 300 employees.

I've also founded and grown my own startups and was fortunate enough to exit one of them in late 2019.

In this crash course, you'll learn:

  • The 3 critical missions of a great PM and the 2 most practical frameworks for getting them right

  • The truth about the 2 most common (and damaging) misconceptions of product management

  • What makes a great product manager? And what are their most important skills?

  • The shared responsibilities between product management and other roles

  • How to build a culture where product management thrives (based on facts & stats)

Who this course is for:

  • Stakeholders - anyone who works with product managers
  • New product managers - anyone aspiring to become or has recently become a product manager
  • Existing product managers - looking to build alignment among their product team

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