
Apply five areas of product management to life—prioritization and value, discovery, lean and agility, interactions, and metrics—to drive personal growth and better life decisions.
Meet Milos, Belgrade-based head of product at a UK startup revolutionizing athletics, author of Build Your Way, applying product management principles to personal life.
Explore how value drives prioritization in product management, balancing user and organizational value with monetary, actual, and perceived worth, while considering time, effort, and risk.
Explore how time shapes value and prioritization, and apply the Eisenhower matrix to sort tasks by importance and urgency, guiding planning, outsourcing, or delaying actions.
Explore breaking points and delay discounting, the cost of delay, deadlines, and how urgency and value over time influence decisions, using the Eisenhower matrix and visualizing your future self.
Explore how effort shapes value through cost-benefit analysis and ROI, assess diminishing returns and the sunk cost fallacy, and explain the Ikea effect in product management.
Explore how risk and reward shape value, including risk–return trade-offs, asymmetric opportunities, and risk compensation. Learn how loss aversion drives decisions and how to apply mindful, rational PM thinking.
Explore the Pareto principle, a rule of thumb showing 20% of inputs drive 80% of outcomes across business and life, including features, users, and bugs.
Discover how value, time, and risk guide prioritization, and explore six frameworks—MoSCoW, by feature, ICE score, Kano, a relative two-by-two table, and a flexible visualization.
Learn the MoSCoW prioritization method—must have, should have, could have, won't have—to rank life and work tasks, guiding decisions and balance.
Apply the buy a feature prioritization method to allocate a budget among features using stakeholder input and monopoly money, then plan personal or group activities within a points budget.
Apply the ice scoring method to prioritize items by calculating impact, confidence, and ease scores, then compare options numerically to guide decision making.
Explore the Kano model, which classifies customer needs into five categories—must-be, attractive, one-dimensional, indifferent, and reverse quality—to help prioritize items and tasks.
Explore the relative weighted table as a granular weighted scoring method for prioritizing features, using value and weight to compute scores, with negative values and subjective, tailored criteria.
Explore the 2x2 square prioritization framework, visualizing usefulness and joyfulness to group ideas and optimize decisions, with examples like JavaScript, Hebrew, and drawing.
Prioritization rests on one principle: value gained versus cost, considering time, urgency, dependencies, promises, and windows of opportunity to empower agency and context.
Discover customer needs, problems, and opportunities to guide features and products that meet market demand and business goals. Learn problem framing, outcomes, positioning, and discovery methods.
Execute problem framing to ensure you solve the right issue, define outcomes, and use discovery tools and frameworks to guide solutions.
Frame outcomes with an opportunity solution tree to map opportunities, solutions, and experiments for validation, inspired by Teresa Torres' OST from Continuous Discovery Habits.
Explore value positioning statements to gain clarity in personal life and business, using a six-piece template to define target customers, outcomes, and compelling features that distinguish your solution.
Balance the explore and exploit modes to manage the trade-off between gathering information and scaling proven results, guided by four rules of thumb for when to switch.
Apply the working backwards method to design outcomes from the end goal, using a press release mindset and five steps to plan personal life changes.
Explore the double diamond design process model, with four stages and two diamonds, applying divergent and convergent thinking from discovery to delivery in a weight loss example.
Explore cognitive dissonance, the discomfort from conflicting beliefs, introduced by Festinger, with examples and three reasons we resist change: pain, satisfaction, and impossibility.
Explore confirmation bias and commitment bias, their impact on product management decisions, and strategies to stay open, seek honest feedback, and start with an empty slate.
Explore the ambiguity effect, how uncertainty leads us to favor certain outcomes, and strategies to assess options in product management and life despite vagueness.
Explore anchoring bias, where minds latch onto the first information in decisions, from prices on menus to real estate; weigh faster decisions against misleading anchors and learn to question assumptions.
Explore the big bang discovery anti-pattern in product management and embrace lean, agile, iterative discovery. Learn to uncover meaningful insights with minimal effort and avoid overengineering the process.
Apply Occam's razor to keep experiments simple and prefer explanations that align with first principles, since sometimes the simplest explanations are correct, avoiding overengineering.
Apply Feynman's 12 questions, a simple yet transformative method, by testing new insights against your 12 favorite problems to see if it helps in personal and work life.
Explore lean and agile principles as a philosophy for product management and life, covering their histories, exploration vs. optimization, time and commitment, and tools like the OODA loop and PDSA.
Trace the lean and agile evolution from pre-2000 concepts to the 2001 agile manifesto, highlighting Toyota's lean influence, scrum origins, short iterations, and the four values of software development.
Explore the brief history of lean, from Ford's flow production and just-in-time ideas to Toyota's TPS and seven wastes, and its spread into software, health care, and personal life.
Discover lean and agile principles for product management, learn how agile supports exploration while lean drives optimization, and examine time and commitment principles.
Apply agile for exploration to test assumptions with small, incremental experiments. Identify areas for experimentation, design and run experiments, and welcome feedback and adaptation; remember correlation is not causality.
Explore how lean principles—minimizing waste, improving quality, and continuous kaizen—can optimize personal life, from reducing overproduction and waiting to smarter planning, transport, and problem solving.
Learn to act at the last responsible moment and battle procrastination with clear goals, prioritization, timeboxing, and embracing minimalism, while maintaining a sustainable pace aligned with agile principles.
Explore productivity tools like Eisenhower matrix, personal Kanban, flow state, classes of service, and zone of proximal development; apply retrospectives, five whys, OODA loop, and PDSA to improve decision making.
Master practical tools like the Eisenhower matrix and Personal Kanban to prioritize work and visualize tasks, then apply flow state, zone of proximal development, and five whys in retrospectives.
Explore the Ooda loop and the PDSA (Deming wheel) as practical tools for personal growth, emphasizing objective observation, awareness of bias, clear goals, feedback, and swift iterative action.
Explore interactions through dialogue, questions, and listening to learn. Apply the rhetorical triangle and Socratic questioning; move between abstract and concrete, discuss four development levels, motivation, testing ideas, feedback.
Explore active listening, listening to learn, and the ethos, pathos, logos triangle, plus socratic questioning and switching between abstract and concrete to uncover needs.
Master four development levels—enthusiastic beginners, disillusioned learners, capable but cautious performers, and self-reliant achievers—using Ken Blanchard's approach and tailored directing, coaching, supporting, and delegating styles.
Explore what motivates people by focusing on autonomy, mastery, and purpose, and critique the carrot-and-stick approach with four decades of research on intrinsic motivation for work and personal life.
Apply the mom test framework to test ideas and gather feedback through conversations, guided by Rob Fitzpatrick’s rules: talk about their life, ask about specifics in the past, listen more.
Explore the no-nos of effective communication from a declassified sabotage manual, learning how long speeches, irrelevant issues, and wordy explanations undermine work and personal life.
Explore leading and lagging indicators, okrs, kpis, and the North Star metric to understand how metrics guide product management decisions. Synthesize these concepts as the chapter and course wrap up.
Understand the definitions of leading and lagging indicators, compare forward-looking metrics like website traffic and customer feedback scores to backward-looking metrics like revenue, and learn when to use each.
Learn the objective and key results framework—defining bold objectives and measurable key results, with practical examples and tips to review, adjust, and stay focused toward personal and professional goals.
Define KPIs and KFIs, pair them to balance positive outcomes with potential risks, and apply the framework to life through measurable goals, tracking, and adjustment.
Explore the north star metric (nsm), a single actionable kpi that guides organizations and personal life toward the primary goal, signaling the leading indicator of revenue and well-being.
Apply the matrix to navigate life and measure progress with leading and lagging indicators, and align OKRs, KPIs, and key failure indicators toward a north star of personal growth.
In this course, you will find proven strategies from product management with their powerful application to personal life, as well as real-world examples, and anecdotes you can relate to. Learn about core product management principles and frameworks applied to life: Value and Prioritization, Discovery, Agility and Lean, Interactions and Metrics.
Whether you are involved in product management for work or not, you’ll enjoy discovering the shared tools, practices and tricks, and get impactful results using them.
Course content:
Value and Prioritization
Value and Time
Value and Effort
Value and Risk
Pareto Principle
Prioritization
Discovery
Problem Framing and Defining Outcomes
Visually Framing the Context (OST)
Value Positioning Statements
Working Backwards Model
Cognitive Biases
Feynman’s 12 questions
Agility and Lean
Lean and Agile Landscape
Brief history of Agile
Brief history of Lean
Some principles
Agile for Exploration
Lean for Optimization
Principles Related to Time and Commitment
Some Practical Tools and Tips
OODA Loop and PDSA
Interactions
Dialogue and Questions
Listening to learn
Rhetorical Triangle: Ethos, Pathos, Logos
Socratic Questioning
Abstract and Concrete
4 Development Levels
What Motivates Us – Drive
Testing Ideas and Getting Feedback – Mom Test
What Not to Do – Simple Sabotage Field Manual
Metrics
Leading and Lagging Indicators
OKRs
KPIs and KFIs
North Star Metric
Bringing It All Together