Product Led Growth with Silicon Valley Veteran Dekker
What you'll learn
- Product-Led Growth: Drive viral product success
- Product Marketing: Optimize product-centered marketing strategies
- Product Management: Master effective product management
- Growth Hacking: Rapidly scale with innovative tactics
- Digital Marketing: Boost visibility with digital strategies
- Email Marketing: Craft emails that engage
- Lead Nurturing: Build and maintain customer relationships
- Lead Generation: Attract and convert leads efficiently
Requirements
- Some basic experience in marketing products is helpful but not mandatory
- An open mind and a passion for learning innovative product-led growth techniques
- Suitable for entrepreneurs, marketers, product managers, and anyone interested in growth strategies
- No advanced technical skills are needed—just a hunger to apply powerful marketing tactics
Description
Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!
Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!
Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.
Learn how to:
Write emails to onboard new users
Generate viral word-of-mouth for your product or startup
Gamify your UX
Optimize your conversion metrics
Re-design your product marketing to be product-led
Fix holes in your marketing funnel
Switch from a sales-led to product-led funnel
Build habit formation
Persuade people to try, buy, and keep using your product
Apply marketing psychology
Widen your top-of-funnel
Market like a Silicon Valley guru [growth hacking]
Explode your app's install rate
Get people talking about your product or startup
Generate revenue faster
Apply best practices in product-led growth
This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.
Let's start getting you more users!
Topics:
SaaS
SaaS Marketing
Software Marketing
App Marketing
Growth Marketing Product
Mobile App Marketing
Apps Marketing
App Promotion
Tech Marketing
Technology Marketing
Tech Startups
Product Growth
B2B Marketing
B2B Growth
B2C Marketing
Startup Marketing
Gamification
Product Management
Product Owner
Growth Hacking
Growth Marketing
Growth Mindset
Product Marketing
Product Marketing Manager
Product Marketing Strategy
Digital Product Marketing
Marketing Your Product
Digital Marketing
Marketing Strategy
Who this course is for:
- Marketers looking to level up their skills in startup, app, and SaaS marketing
- Entrepreneurs aiming for Product Led growth
- Product managers focused on driving growth and managing innovative products
- General managers seeking to understand the latest strategies in growth hacking and startup marketing
- This course is perfect for anyone wanting to scale their business, launch successful products, and master the art of startup growth
Instructors
- 4.5 Instructor Rating
- 26,491 Reviews
- 415,061 Students
- 33 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.5 Instructor Rating
- 16,076 Reviews
- 408,571 Students
- 23 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
- 4.5 Instructor Rating
- 19,525 Reviews
- 368,091 Students
- 26 Courses
Hello, my name is Neelisha Singhal! I have completed my MBA from IIM Shillong.
I work with Dekker Fraser and am passionate about helping you unlock your full potential—whether it’s mastering digital strategy, improving your marketing skills, or standing out with data-driven decision-making.
With hands-on experience in consulting, HR, and marketing, I’ve led impactful projects and love making complex ideas simple, practical, and actionable!