
Analyze post signup email nurturing strategies after a free account sign-up, examining welcome emails, brand visibility, multiple calls to action, and onboarding moments that accelerate time to value.
Discover post-signup email nurture that uses product tips and case studies in rapid cadence, driven by user behavior and predictive analytics to boost activation and upgrades.
Explore how product led growth broadens the top of the funnel through friction-minimizing sign-up, freemium and trial dynamics, and network effects, drawing on free-to-play game economics and cross-industry insights.
Analyze how signup flows reduce friction, address objections, and leverage social and freemium sign-ons with examples from Calendly, Canva, and Kickstarter.
Turn social posts into revenue by automating conversations with Manychat to drive clicks, collect emails, and convert followers into customers through omnichannel DMs and funnels.
Generate polished personalized product demos and training documents from screen recordings with ai voiceovers, avatars, and automatic zooms. Create step-by-step guides with translations to onboard customers and train staff.
Use Reddit marketing and SEO to reach the first page of Google and AI search by commenting on top threads, leveraging Endgame.io for upvotes and faster brand visibility.
Master ecommerce email marketing with OmniSend, focusing on profitable email types and automation. Grow revenue through cart abandonment, welcome series, order confirmations, and segmentation-driven campaigns.
Explore how the desire for closure drives psychology and product marketing, using cliffhangers, progression bars, and teasers to push users through levels and keep watching.
Learn to frontload value and delay annoying data requests, reducing commitment barriers and leveraging loss aversion, incrementalism, and habit formation to boost signup and engagement.
Discover how Twitter's algorithm prioritizes conversation velocity, early engagement, and discovery via the For You feed, and build a multi-account system with identity isolation to boost posts and avoid bans.
Scale Reddit marketing with a mobile anti-detect browser to manage thousands of real Android devices. Upvote, engage in subreddits, and influence purchase decisions—without spam.
Make your product visible to boost visibility, social proof, and virality, using logos, branding, and usage cues, like Apple laptops, masks, and email footers that show the product in use.
Create a profitable influencer business with RM11 by building a personal brand, monetization strategies, and selling subscriptions, pay-per-view content, and live events.
Explore how gamification drives product-led growth by using onboarding rewards, positive reinforcement, and personalized experiences, with Grammarly, ClickUp, and Limbless as case examples.
Give a reason when you ask someone to act; even a small justification boosts compliance in product marketing, as shown by Cialdini's research and email examples.
Use the reduce framework—reactance, endowment, distance, uncertainty, corroborating evidence—to change minds by easing barriers, offering choices, reducing risk with trials, and leveraging social proof.
Master objection handling in marketing by researching signup and buying barriers, surfacing objections (price, timing, features), and addressing them within CTAs and content with ROI case studies, demos, and comparisons.
Address objections with detailed content that covers money back guarantee and no credit card required. Include competitive comparisons, total cost of ownership, integrations, security, and social proof to persuade buyers.
Apply McKinsey-backed insights on word of mouth, focusing on influencers, shareable product experiences, affiliate programs, and viral content frameworks to boost adoption.
Adopt usage-based trials over time-based ones by tying access to product usage, guiding onboarding, and prioritizing value delivery to convert users into paying customers.
Discover how habit forming products drive customer captivity in product led growth, through triggers, actions, rewards, and investments, with Grammarly as a practical case study.
Do not require a work email to sign up; broaden the top of funnel and avoid alienating consultants, researchers, and job changers, while OpenView notes personal emails can boost revenue.
Product-led means growing by using the product as the tool of acquisition and word of mouth. It shifts away from large brand campaigns toward product-driven go-to-market tactics, regardless of department.
Product led growth centers the end user over the buyer, shifting from top-down purchases to bottom-up adoption, boosting user experience, word-of-mouth, and demand for paid products.
Explore how antidetect browsers like GoLogin enable scalable marketing by managing multiple accounts with unique digital fingerprints, reducing bans, and enabling global team workflows.
Explore how product led growth works using Rocket Reach's usage-based trial, showing how a value-first, usage-driven experience drives self-convincing purchases.
Learn to use Sparktoro to identify influencers and media sources that reach your target audience, and craft an influencer marketing plan blending PR, outreach, and distribution.
Increase familiarity to boost likeability and influence by exposing audiences to your brand repeatedly, with about six impressions over 1–2 months, and maintain consistent branding.
Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!
Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!
Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.
Learn how to:
Write emails to onboard new users
Generate viral word-of-mouth for your product or startup
Gamify your UX
Optimize your conversion metrics
Re-design your product marketing to be product-led
Fix holes in your marketing funnel
Switch from a sales-led to product-led funnel
Build habit formation
Persuade people to try, buy, and keep using your product
Apply marketing psychology
Widen your top-of-funnel
Market like a Silicon Valley guru [growth hacking]
Explode your app's install rate
Get people talking about your product or startup
Generate revenue faster
Apply best practices in product-led growth
This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.
Let's start getting you more users!
Topics:
SaaS
SaaS Marketing
Software Marketing
App Marketing
Growth Marketing Product
Mobile App Marketing
Apps Marketing
App Promotion
Tech Marketing
Technology Marketing
Tech Startups
Product Growth
B2B Marketing
B2B Growth
B2C Marketing
Startup Marketing
Gamification
Product Management
Product Owner
Growth Hacking
Growth Marketing
Growth Mindset
Product Marketing
Product Marketing Manager
Product Marketing Strategy
Digital Product Marketing
Marketing Your Product
Digital Marketing
Marketing Strategy