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Product Led Growth with Silicon Valley Veteran Dekker
Rating: 4.5 out of 5(220 ratings)
16,809 students

Product Led Growth with Silicon Valley Veteran Dekker

Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT Startup | Tech Startups
Last updated 5/2026
English

What you'll learn

  • Product-Led Growth: Drive viral product success
  • Product Marketing: Optimize product-centered marketing strategies
  • Product Management: Master effective product management
  • Growth Hacking: Rapidly scale with innovative tactics
  • Digital Marketing: Boost visibility with digital strategies
  • Email Marketing: Craft emails that engage
  • Lead Nurturing: Build and maintain customer relationships
  • Lead Generation: Attract and convert leads efficiently

Course content

1 section38 lectures4h 36m total length
  • Email nurturing after signing up for a free account - part 114:38

    Analyze post signup email nurturing strategies after a free account sign-up, examining welcome emails, brand visibility, multiple calls to action, and onboarding moments that accelerate time to value.

  • Email nurturing after signing up for a free account - part 211:18
  • Product Led Growth (Wider Top of Funnel & F2P Games)8:35

    Explore how product led growth broadens the top of the funnel through friction-minimizing sign-up, freemium and trial dynamics, and network effects, drawing on free-to-play game economics and cross-industry insights.

  • Quiz 1 - Product Led Growth
  • Initial sign-up process7:33

    Analyze how signup flows reduce friction, address objections, and leverage social and freemium sign-ons with examples from Calendly, Canva, and Kickstarter.

  • Social Media Automation23:50
  • AI Product Demos8:56
  • Reddit Marketing + SEO13:13
  • Ecommerce Email Marketing24:22

    Master ecommerce email marketing with OmniSend, focusing on profitable email types and automation. Grow revenue through cart abandonment, welcome series, order confirmations, and segmentation-driven campaigns.

  • Closure3:53

    Explore how the desire for closure drives psychology and product marketing, using cliffhangers, progression bars, and teasers to push users through levels and keep watching.

  • Don't ask for annoying information upfront5:45
  • Twitter Marketing Hack8:10
  • Secret Reddit Marketing Hack5:42

    Scale Reddit marketing with a mobile anti-detect browser to manage thousands of real Android devices. Upvote, engage in subreddits, and influence purchase decisions—without spam.

  • Visibility2:41
  • Influencer Monetization RM1119:04
  • Gamification: the Frontier of Product-Led Growth11:59

    Explore how gamification drives product-led growth by using onboarding rewards, positive reinforcement, and personalized experiences, with Grammarly, ClickUp, and Limbless as case examples.

  • A simple trick to get the behavior you want4:45
  • How to change people's minds9:41

    Use the reduce framework—reactance, endowment, distance, uncertainty, corroborating evidence—to change minds by easing barriers, offering choices, reducing risk with trials, and leveraging social proof.

  • Addressing objections6:52

    Master objection handling in marketing by researching signup and buying barriers, surfacing objections (price, timing, features), and addressing them within CTAs and content with ROI case studies, demos, and comparisons.

  • Addressing objections 27:49

    Address objections with detailed content that covers money back guarantee and no credit card required. Include competitive comparisons, total cost of ownership, integrations, security, and social proof to persuade buyers.

  • Word of mouth1:39

    Apply McKinsey-backed insights on word of mouth, focusing on influencers, shareable product experiences, affiliate programs, and viral content frameworks to boost adoption.

  • Sample nurture emails and tips0:31
  • Product Led Growth Welcome Email
  • Usage-based trials4:45

    Adopt usage-based trials over time-based ones by tying access to product usage, guiding onboarding, and prioritizing value delivery to convert users into paying customers.

  • Habit-forming products15:19

    Discover how habit forming products drive customer captivity in product led growth, through triggers, actions, rewards, and investments, with Grammarly as a practical case study.

  • Habit-forming products 2 (optional)0:01
  • Do not require a work email!9:23

    Do not require a work email to sign up; broaden the top of funnel and avoid alienating consultants, researchers, and job changers, while OpenView notes personal emails can boost revenue.

  • Do not require a work email
  • What does product-led really mean?2:51
  • The end user is king3:35
  • Anti Detect Browser12:34

    Explore how antidetect browsers like GoLogin enable scalable marketing by managing multiple accounts with unique digital fingerprints, reducing bans, and enabling global team workflows.

  • Usage-based trials, habit formation, and end users
  • Product Led Growth with RocketReach: The Usage Experience6:46
  • Product Led Habit Formation0:49
  • Case studies0:02
  • Finding influencers11:23
  • Freemium vs. Free Trial
  • Jason Lemkin on Freemium
  • Familiarity3:30

    Increase familiarity to boost likeability and influence by exposing audiences to your brand repeatedly, with about six impressions over 1–2 months, and maintain consistent branding.

  • Changing people's minds with PLG0:03
  • Conversion benchmarks3:35
  • Bonus Lecture1:02

Requirements

  • Some basic experience in marketing products is helpful but not mandatory
  • An open mind and a passion for learning innovative product-led growth techniques
  • Suitable for entrepreneurs, marketers, product managers, and anyone interested in growth strategies
  • No advanced technical skills are needed—just a hunger to apply powerful marketing tactics

Description

Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!

Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!

Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.

Learn how to:

  • Write emails to onboard new users

  • Generate viral word-of-mouth for your product or startup

  • Gamify your UX

  • Optimize your conversion metrics

  • Re-design your product marketing to be product-led

  • Fix holes in your marketing funnel

  • Switch from a sales-led to product-led funnel

  • Build habit formation

  • Persuade people to try, buy, and keep using your product

  • Apply marketing psychology

  • Widen your top-of-funnel

  • Market like a Silicon Valley guru [growth hacking]

  • Explode your app's install rate

  • Get people talking about your product or startup

  • Generate revenue faster

  • Apply best practices in product-led growth

This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.

Let's start getting you more users!


Topics:

  • SaaS

  • SaaS Marketing

  • Software Marketing

  • App Marketing

  • Growth Marketing Product

  • Mobile App Marketing

  • Apps Marketing

  • App Promotion

  • Tech Marketing

  • Technology Marketing

  • Tech Startups

  • Product Growth

  • B2B Marketing

  • B2B Growth

  • B2C Marketing

  • Startup Marketing

  • Gamification

  • Product Management

  • Product Owner

  • Growth Hacking

  • Growth Marketing

  • Growth Mindset

  • Product Marketing

  • Product Marketing Manager

  • Product Marketing Strategy

  • Digital Product Marketing

  • Marketing Your Product

  • Digital Marketing

  • Marketing Strategy

Who this course is for:

  • Marketers looking to level up their skills in startup, app, and SaaS marketing
  • Entrepreneurs aiming for Product Led growth
  • Product managers focused on driving growth and managing innovative products
  • General managers seeking to understand the latest strategies in growth hacking and startup marketing
  • This course is perfect for anyone wanting to scale their business, launch successful products, and master the art of startup growth