Product Discovery (With ChatGPT) for B2B Product Managers

Name: Product Discovery (With ChatGPT) for B2B Product Managers
Rating: 4.5 (43 reviews)

How to better understand and assess user and business problems and improve your solutions

Created byNils Stotz

Last updated 6/2024

English

What you'll learn

Idea Generation: Techniques and tools for generating innovative product ideas.
Idea Validation: Methods for testing and validating your ideas before implementation.
Research Methods: A comprehensive understanding of both qualitative and quantitative research methods.
Collaboration: How to work effectively with different teams and stakeholders during the discovery process.

Course content

6 sections • 29 lectures • 3h 11m total length

What is Product Discovery?10:18

Goal of Problem Identification9:48
Tools for Problem Identification2:29
Challenges in Problem Identification5:14
Identify and overcome challenges in problem identification by addressing ambiguous and conflicting data. Apply clarification, random sampling, and devil's advocate discussions to prioritize actionable insights amid information overload.
Deep Dive into User Interviews11:38
Deep Dive into Market Research Techniques8:15
Case Study for Discover Phase4:47

Goal of Problem Definition11:32
Tools for Problem Definition4:54
Challenges in Problem Definition5:40
Deep Dive into Problem Statements6:36
Discover how a clear problem statement drives product discovery with clarity, direction, and evidence. Learn the five components—where, what, who, why, and evidence—and how to apply them.
Deep Dive into Opportunity Solution Trees8:50
Case Study for Define Phase4:07

Goal of Solution Ideation11:00
Tools for Solution Ideation5:45
Challenges in Solution Ideation4:39
Deep Dive into Brainstorming Techniques5:41
Deep Dive into Collaborative Workshops8:36
Case Study for Develop Phase4:45
Explore how Google uses design sprints to drive structured, collaborative, customer-centric solution ideation with rapid prototyping and user testing, while Oracle's reliance on acquisitions risks stifling internal innovation and alignment.

Goal of Prototyping and Validation7:20
Tools for Prototyping and Validation6:21
Challenges in Prototyping and Validation3:24
Deep Dive into Surveys8:06
explore the advantages and drawbacks of surveys and interviews for product discovery, and outline iterative surveys to refine insights and support data-driven decisions.
Deep Dive into A/B Testing8:56
Case Study for Deliver Phase3:17
Explore how Pixar and Booking.com validate ideas through planning, prototyping, internal and test feedback, and data-driven A/B testing to reduce risk and drive product success.

Requirements

No requirements needed

Description

Unlock the full potential of product discovery with the power of ChatGPT! This comprehensive course is designed for product managers who want to leverage AI to enhance every stage of the product discovery process. Whether you're a seasoned professional or new to the field, this course will provide you with actionable strategies and practical insights to innovate and deliver successful products.

In this course, you will learn:

Market Research Techniques: Discover how to use AI for secondary research, social listening, and customer feedback analysis. Learn to summarize market research insights, analyze user feedback, and compare competitors’ features to stay ahead in the market.
Problem Definition: Master the art of crafting clear and effective problem statements using tools like the Five Whys and Opportunity Solution Trees. Understand the importance of problem definition in guiding the product development process.
Solution Ideation: Explore various brainstorming techniques and prioritize solutions using AI-driven methods. Learn how to facilitate ideation sessions, encourage innovation, and ensure alignment with user needs and business goals.
Prototyping and Validation: Develop, test, and iterate prototypes efficiently. Understand the goals of prototyping and validation, minimize risks, gather user feedback, validate assumptions, and improve design and UX through systematic testing.
AI Integration in Modern Tools: Discover how modern product management tools integrate AI to enhance workflows. Learn about tools like Unbounce, Dovetail, Figma, Grain, and Notion, and how they can be used in the product discovery process to streamline tasks and improve efficiency.
Levels of AI Support: Understand the different levels of AI support from basic assistance to full autonomy. Learn how to utilize AI for generating ideas, analyzing data, collaborating with teams, and managing the entire product discovery cycle.

By the end of this course, you will have a deep understanding of how to effectively incorporate AI into your product discovery process, enabling you to create innovative and successful products. Join us and transform how you innovate and deliver successful products!

Who this course is for:

This course is designed for product managers early in their career, those switching to B2B, or individuals looking to transition into product management

Product Discovery (With ChatGPT) for B2B Product Managers

What you'll learn

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Course content

Introduction1 lecture • 10min

Discover - Problem Identification6 lectures • 42min

Define - Problem Definition6 lectures • 42min

Develop - Solution Ideation6 lectures • 40min

Deliver - Prototyping and Validation6 lectures • 37min

Leveraging ChatGPT in the Discovery Process4 lectures • 20min

Requirements

Description

Who this course is for: