Mastering Product Analytics: A Guide for Product Managers
What you'll learn
- Fundamentals of product analytics and its real-world applications.
- Using tools like Mixpanel and Excel for actionable product insights.
- Mastering AARRR and North Star Metrics to evaluate product success.
- Optimizing revenue with metrics like CAC, LTV, and ARPU.
- Applying data-driven techniques to identify growth opportunities.
- Designing data-backed strategies to enhance user experience.
- Understanding ethical considerations in data collection.
- Mapping user journeys to identify key touchpoints and pain points.
- Building effective onboarding strategies to improve activation rates.
- Analyzing marketing funnels with TOFU, MOFU, and BOFU concepts.
- Conducting A/B tests to optimize user acquisition campaigns.
- Applying frameworks to measure and improve user retention.
- Understanding stickiness metrics to gauge user engagement.
- Exploring time-to-activation metrics and their impact on success.
- Leveraging CAC-to-LTV ratio to measure business profitability.
- Crafting personalized user onboarding experiences for better retention.
- Utilizing Excel for advanced product analytics and visualization.
- Breaking down and applying unit economics for marketplaces.
- Measuring and improving conversion rates across user segments.
- Conducting funnel analyses to enhance user acquisition strategies.
- Evaluating channel attribution for more effective marketing efforts.
- Calculating and interpreting key financial metrics in SaaS.
- Using Mixpanel to analyze insights, funnels, and retention data.
- Understanding customer satisfaction metrics like NPS and CES.
- Linking analytics insights to strategic product decisions for growth.
Requirements
- A basic understanding of the product is required, as the course will cover all other necessary concepts and knowledge.
Description
This course equips you with the knowledge and skills required to analyze, measure, and optimize product performance using data-driven techniques. Through hands-on exercises, real-world examples, and in-depth explorations of tools like Mixpanel and Excel, you’ll learn how to navigate every stage of the product analytics process—from defining metrics to improving user retention and monetization strategies.
Whether you're a beginner or looking to refine your analytics expertise, this course will guide you in turning data into actionable insights for business success.
What You'll Learn
Foundational Concepts: Understand the principles of product analytics, from defining metrics to unlocking user insights.
Master Key Metrics: Explore frameworks like AARRR (Pirate Metrics) and North Star Metrics to track and measure product success.
Practical Tools: Gain hands-on experience with Mixpanel and Excel for product tracking, user behavior analysis, and data visualization.
User Acquisition: Learn to design effective acquisition strategies, analyze campaigns, and optimize marketing funnels.
User Onboarding and Retention: Discover strategies to reduce churn, enhance user engagement, and boost retention rates.
Revenue Optimization: Dive into unit economics, monetization models, and metrics like ARPU and LTV.
Exercises and Real-World Applications: Apply your learning to practical assignments and case studies to solidify your understanding.
Section 1: Introduction to Product Analytics
This section introduces the fundamentals of product analytics, explaining its principles and real-world applications. You’ll explore user journeys, data collection methods, and ethical considerations, setting the foundation for product analysis. The section concludes with a quiz to solidify your understanding.
Section 2: Everything About Product Metrics and KPIs
Learn the importance of product metrics, frameworks like the North Star Metric, and the AARRR (Pirate Metrics) model. Real-world examples, such as applying AARRR to a grocery delivery app, show how to measure product success effectively. A masterclass and quiz ensure a comprehensive grasp of metrics and KPIs.
Section 3: User Acquisition
This section breaks down user acquisition strategies and key metrics like CAC and the CAC-to-LTV ratio. You'll explore modern marketing funnels and concepts like TOFU, MOFU, and BOFU, with a quiz to reinforce your knowledge of acquisition strategies.
Section 4: Exercises and Assignments – Acquisition
Apply your learning through hands-on exercises, including campaign performance analysis, funnel tracking, and user segmentation. Tasks like A/B testing and discount impact analysis ensure you can effectively refine acquisition strategies.
Section 5: User Onboarding
Discover how to design user onboarding flows to drive activation and retention. Case studies, personalization strategies, and tools for creating activation funnels are explored. A quiz wraps up this section, helping you assess your understanding.
Section 6: Exercises and Assignments – User Onboarding and Activation
Build on onboarding concepts with practical assignments analyzing activation time, drop-offs, and onboarding features' impact on retention. These tasks deepen your ability to create data-driven onboarding strategies.
Section 7: User Activation and Retention
Learn to retain users with strategies focused on engagement, stickiness, and reducing churn. Real-world examples, such as Canva’s value moments, illustrate these concepts. A quiz at the end ensures readiness to apply retention frameworks.
Section 8: Revenue and Monetization
This section covers financial metrics like ARPU, LTV, and CAC, with a focus on cost structures and unit economics. Exercises and examples help link these metrics to effective monetization strategies.
Section 9: Product Analytics Tools Deep Dive – Mixpanel
Explore Mixpanel’s features for tracking insights, funnels, and retention. You’ll also be introduced to Google Analytics for a broader perspective. A quiz ensures mastery of these tools for actionable insights.
Section 10: Introduction to Microsoft Excel
Learn to leverage Excel for product analytics through pivot tables, VLOOKUP, and advanced charting. Assignments and a quiz ensure you can effectively analyze and visualize product data using Excel.
Who this course is for:
- Product Manager seeking to enhance their skills in product analytics
- Marketing managers aiming to develop a product perspective and understanding.
- Project Managers seeking a hands-on experience with product management.
- Program Managers aiming to develop analytical skills for better decision-making.
Instructor
- 4.5 Instructor Rating
- 9,253 Reviews
- 314,751 Students
- 20 Courses
Navdeep Yadav is an accomplished Udemy instructor specializing in business and product management. With extensive experience in diverse industries, from healthcare to SaaS (software as a service), and holding an MBA degree, Navdeep offers a unique perspective to his students. As a seasoned Product Manager, he brings a wealth of knowledge and practical insights from his tenure in various companies.