Produce your company's winning marketing strategy

Name: Produce your company's winning marketing strategy
Rating: 4.1 (55 reviews)

A step-by-step course that will coach you through producing your winning marketing strategy.

Created byStephanie Gentle

Last updated 10/2019

English

What you'll learn

Are you stuck writing your business or marketing plan?! This course will guide you.
By the end of this course, you will have your marketing strategy/ marketing plan written and ready to activate!
It takes you through a step-by-step process to write your plan with objectives and KPIs.
Your written plan will be informed and this course shows you how to use your research to inform the plan.
As part of the process you'll conduct: market research, competitor analysis, customer research, setting KPIs and working out ROI

Course content

6 sections • 11 lectures • 1h 18m total length

Introduction1:46
Overview of the course2:28

Module overview and PESTEL9:54
After this lecture you will have completed step 1 of the research phase - you will have completed a PESTEL analysis for your business and you'll be ready to take the next step in the module
Industry and Competitor Analysis19:42
At the end of this lecture, you will have competently assessed your industry and competitor landscape, gaining a good knowledge of factors and forces that could have impact on your industry or company profits. You will have completed competitor analysis on your top competitor set and you'll have a good understanding of where your threats and opportunities lie within the marketplace.
Quick signpost! You've almost made it through the research phase!0:28
You're doing a great job! You've almost made it through the research module. Watch this quick video of motivation from your tutor, Steph.
Customer Research9:19
Our customers are our most valuable asset. By the end of this lecture you will have put the wheels in motion to conduct your customer analysis, which will provide very important insight for your plan.
Internal Analysis and SWOT10:16
The last part of research is looking at your own internal resources and capabilities - what you have or don't have to execute the plan. Then we summarise in a SWOT. This is where you compile all your research and insight into an actionable summary, weighted by priority.

Requirements

Have an understanding of business or marketing
You need commercial acumen

Description

This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company's plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.

Who this course is for:

Director
Business Owner
Marketing Director
Head of Marketing
Marketing Manager
Sales Manager
Marketing

Produce your company's winning marketing strategy

What you'll learn

Explore related topics

Course content

Welcome2 lectures • 4min

Module one, RESEARCH5 lectures • 50min

Module two, SETTING YOUR MARKETING PRIORITIES1 lecture • 6min

Module three, CREATING THE PLAN!1 lecture • 4min

Module four, SETTING TARGETS AND MEASURES1 lecture • 13min

Final note from Steph1 lecture • 1min

Requirements

Description

Who this course is for: