PRO Ads Academy: Ultimate Guide to Sell Anything with Ads

Master the three-stage ads funnel—top, middle, bottom—by using real funnels, building a new audience, nurturing with emails and webinars, creating irresistible desire to drive conversions and retargeting.

Explore a real funnel from ads across Google, Facebook, YouTube, and Instagram to a landing page, email sequence, and sales page, with case studies Netflix and Hulu illustrating optimization.

This case study compares Netflix and Hulu funnels from ad to landing page, highlighting email capture, risk reversal, and seamless plan selection that convert visitors into subscribers.

Brainstorm and map your ads funnel by defining a high-converting landing page, lead magnet, and email sequence, then sketch a simple sales page and plan remarketing.

Sign up for Mailerlite to access automations, signup forms, and landing pages. Start for free with a 1000-subscriber limit and 12,000 emails monthly.

Create a landing page and a success page with MailerLite, customize templates, set up a subscriber group, configure name and email forms, and preview and publish, tracking with analytics.

Create and automate your email sequence in MailerLite, guiding landing-page signups through a multi-email funnel that educates subscribers, builds irresistible desire, and prompts purchase.

Define your audience by their characteristics to power your ad strategy; tailor content, promotions, and offers, and target the right people across YouTube, Facebook, Instagram, and Google.

Define your audience by the three main elements: demographic data, pain points, and dreams. Use this optimized audience to improve your ads, promotions, and offers online.

Define your audience with demographic data such as age, sex, location, income, profession, and interests to optimize ads and offers and tailor content to improve business decisions.

Define ten audience pain points across personal, physical, professional, emotional, and relationship categories, then map them to your product to optimize ads and show how you solve their core needs.

Identify ten dreams and desires across personal, professional, physical, and emotional areas to illuminate how ads transform your audience, boosting income and business growth.

Define your audience from scratch by speculating demographics and interests, run ads to gather data through interviews or surveys, then evaluate, optimize, and repeat for growth.

Define your audience by gathering demographic data, mapping ten pain points and ten desires, and completing the exercise with the provided slides to optimize your ad strategy.

Differentiate hot audiences—the fans who know you and engage via email, website traffic, and social media—from cold audiences—first-time contacts—using demographics, location, and interests to shape campaigns.

Discover how knowing your target audience and crafting an ideal customer profile optimizes marketing, guides content and ad strategy, and informs product decisions with demographic and motivation insights.

Leverage Elsa, the M1 project AI assistant, to build a precise ICP and target audience, craft a tailored marketing strategy, and create high-converting ads across platforms.

Sign up for the M1 project to create your ideal customer profile, confirm your email, and explore the step by step interface that powers targeted marketing results.

Create your personalized ideal customer profile with AI by entering your website or business description; the AI analyzes offerings, identifies needs and problems solved, and defines segments and personas.

Identify and refine your ideal customer profile by detailing a non-technical persona, goals, barriers, pains, triggers, online channels, and testimonials to tailor marketing and course positioning.

Explore the marketing strategy AI tool to build personalized campaigns for a target persona, detailing value proposition, positioning, user acquisition ideas, pricing experiments, channels, and metrics with step-by-step guidance.

Explore how Elsa AI creates optimized Facebook ads and Instagram content, delivering targeted, copy-optimized variations with AIDA and other frameworks, plus campaign settings and negative keywords for awareness and conversions.

Discover how AI helps finalize your ideal customer profile, then apply it across content, sales, products, and ads to reach your target audience in every channel.

Define your ads calendar by planning campaign duration and investment before creating ads. Run a seven-day test to identify best days for leads and clicks and optimize timing.

Plan a new ad campaign by starting small for seven days, track costs and ROI, and gradually reinvest to grow leads and sales using a proven formula.

Plan your ads budget and traffic with the spreadsheet, forecasting leads and sales to a target income. Download the spreadsheet and input campaign data and cost per lead to optimize.

Learn what ad creative is, text, images, or videos used in Facebook, Instagram, and YouTube ads, and how to craft media that sparks desire and grabs attention for your products.

Learn the five essential elements of a successful ad creative: your offer, what the audience gets, the transformation, a clear call to action, and optional details.

Master optimizing ad creatives across platforms with the right image and video sizes and formats. Reference Facebook and Google guidelines, placements, and size recommendations with visuals.

Learn to spy on competitor ads using the Facebook ads library to view active campaigns, creatives, and offers on Facebook and Instagram, then apply insights to optimize your own ads.

use Canva templates to create professional ads for free, customize branding, and apply elements of a successful ad: what you give, what they get, transformation, and a call to action.

Create your ads creative by applying the four mandatory elements—offer, outcomes, transformation, and a clear call to action—using video or image with Canva, to connect course strategies and boost sales.

Choose goal for your Facebook and Instagram campaigns—sell, collect leads, or raise brand awareness—and follow a funnel from ads to landing page, email sequence, and a sales page before purchase.

Set up the full Facebook and Instagram ads structure—from business manager, pages, and accounts to billing and pixel—and learn to build campaigns, ad sets, and ads for optimized ROI.

Learn to create and configure a Facebook business suite account, set up an ad account, name your business, verify email, and assign admin permissions for ads and pages.

Configure billing options on Facebook by adding payment methods to your ad account, including credit cards, boleto, bank transfer, or PayPal, and set currency and country in business settings.

Create and link a Facebook page to your ads account and Meta Business Suite, choose a category and name, then configure and optimize the page for clients.

Discover how to add people to your pages and ad accounts, assign employee or full admin access, and control who can publish content and manage ads.

Link your Instagram account to the Meta Business Suite to unlock tools for creating powerful Instagram ads, manage linked accounts, and collaborate with team members in the manager.

Learn how to contact Facebook and Instagram ads support, including chat via Messenger. Visit the help page at business.facebook.com/business/help and use get started to contact support.

Explore how the Facebook Pixel code collects visitor data across your website, enables retargeting ads, and tracks events from landing pages to the sales page.

Create a Facebook pixel from scratch and install it through the Events Manager as the web data source. Integrate it with WordPress using the Facebook for WordPress plugin.

Verify your Facebook Pixel is active on your site using the Facebook Pixel Helper, confirming the pixel ID and page view events, and learn to inspect competitors' pixels.

Discover where to install Facebook pixel standard events across landing pages, sales pages, and thank you pages, and use events like lead, initiate checkout, and purchase for retargeting and tracking.

Install Facebook pixel events on your site by tracking lead on the landing page, initiate checkout on the sales page, and purchase on the thank you page.

Demonstrates how to test Facebook pixel events in events manager by triggering purchase, initiate checkout, and lead events from a website, then verify activation and wait for the green dot.

Navigate the iOS 14 update by registering your domain on Facebook and configuring conversion events in the Meta Business Suite to maintain ad performance as user tracking prompts appear.

Register your domain on Facebook and verify it via HTML file, root directory, or DNS; then set up conversion events for your pixel in preparation for iOS 14.

Create and measure custom conversions on Facebook using the pixel, linking landing page, lead, initiate checkout, and purchase events to the thank you page and domain.

Configure web events and aggregate event measurement to attach custom conversions to your domain, linking landing page conversions and complete purchase for accurate ad delivery.

Explore the six types of audience segmentation: custom audiences, lookalike audiences, detail targeting, geo location, demographic segmentation, and connections to optimize campaigns by targeting people with specific characteristics.

Learn to build custom audiences from website visitors using the Facebook pixel, targeting all visitors or specific pages, and name them with a retention days convention for effective ad optimization.

Create a Facebook custom audience from your customer email list by exporting as CSV, uploading to Facebook, and targeting ads.

Create and refine custom audience from app activity by targeting users who opened your app, including most active users by time spent, and set retention windows like seven days.

Create powerful custom audiences from video views across Facebook and instagram, targeting viewers at 3 seconds to 95% of your video, with weekly updates to boost conversions.

Create an Instagram custom audience of everyone who interacted with your account, including likes, follows, comments, saves, and views, and segment by actions on posts; these audiences update automatically.

Create Facebook page custom audiences by selecting your page, choosing events like page engagement, visits, or likes, and defining retention times to target call-to-action button interactions.

Explore how Facebook lookalike audiences extend reach by using a quality base audience, considering size, campaign goals, and testing to refine audience similarity.

Learn to craft Facebook detailed targeting audiences using demographics, interests, and behaviors, then build single, group, direct, and generic interest audiences, testing and refining with custom audiences.

Master geolocation to tailor ad audiences by location, radius, and boundaries. Set specific cities, neighborhoods, or safe locations, exclude areas, and fine-tune audience size for local ads.

Explore demographic segmentation by age, gender, and languages to optimize Facebook ad audiences, with tips on targeted age ranges and testing audiences by gender and language.

Select your campaign goal in Facebook and Instagram ads manager by understanding six objectives—awareness, traffic, engagement, leads, ad promotion, and sales—while budgeting, audience exclusions, placements, and ad configurations.

Learn how to select awareness goals in Facebook and Instagram campaigns by comparing brand awareness, reach, and impressions, and decide when to optimize for reach versus impressions.

Explore Facebook ads consideration goals, including traffic, engagement, app installs, video views, lead generation, and messages, plus when to use landing page views or link clicks.

Discover how to optimize Facebook ads with conversions and sales goals, install and verify the pixel, and drive website purchases or lead generation through catalogs.

Discover campaign budget optimization (CBO) and ad set budget optimization (ABO), their daily and lifetime budgets, and how to test and scale Facebook ads.

Plan your asset hierarchy to segment audiences across ad sets, using engagement, email lists, interest audiences, and lookalike targets, while controlling budget and placements for hot and cold traffic.

Master audience exclusion in Facebook and Instagram ads by organizing audiences from small, qualified groups to larger ones, using exclusion rules to prevent overlap with email lists and engagement audiences.

Choose automatic placements to let Facebook optimize ads across Facebook and Instagram, or use manual placements to select specific platforms and formats for your goal.

Learn to configure Facebook and Instagram ads by selecting ad formats (video/image, carousel, collections, instant experience, catalog), preparing media and copy, and setting placements and destinations.