Marketing for Beginners

Principles of Marketing
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203 students
Principles of Marketing


  • Be able to apply theory to practical use


This is a basic course especially for students pursuing Management studies which requires fundamental clarity on the Marketing Concepts at the undergraduate level and at the Post graduate level. Principles of Marketing is a non-elective/core subject in most of the Management Universities. This course will assist the students to gain an insight on all the topics covered in the subject. Hence the course, in the form of videos, is quite elaborate and extensive with a wide range of examples from the Business World. Creating value added Customer Relationship should be the purpose of any Business Model and this has been emphasized throughout this course. References have been taken from many books on Marketing, especially Principles of Marketing by Philip Kotler and Gary Armstrong and Fundamentals of Marketing by William Stanton, Michael Etzel and Bruce Walker.

My experiences in the Marketing field and in Business with consideration to the Societal Marketing Concept has helped me to complement it further. I hope my students will enjoy the journey of this course.

What will you learn?

Ø Introduction to Marketing

Ø Steps in Marketing process and related Core concepts

Ø Orientation of firms

Ø Difference between Selling and Marketing

Ø Marketing as an Activity, as a Function, and its Scope

Ø Marketing Environment

Ø Marketing Information System (MIS)

Ø Marketing Research (MR)

Ø Marketing Mix – 4Ps +3Ps

Ø Industrial Buying Behaviour

Ø Consumer Behaviour

Ø Consumer Buying Decision

Ø Segmentation

Ø Targeting

Ø Positioning

Ø Case studies

Who this course is for:

  • Undergraduate students pursuing marketing studies

Course content

1 section7 lectures1h 47m total length
  • Preview of Principles of Marketing
  • What is marketing? Part 1: Evolution of Marketing
  • What is marketing? Part 2: What is A Market?, Its Definition and Its Importance
  • Steps in Marketing Process: Step 1
  • Steps in Marketing Process: Step 2
  • Continuation of Step 2 of Marketing Process & of Orientation of Firms
  • Marketing Concept and SWOT Analysis


Marketing Instructor
Sanjeevani Chaubal
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  • 203 Students
  • 1 Course

Along with a degree in Marketing management and later teaching as a visiting faculty at Mumbai University has enhanced and given me greater clarity in the conceptual learning of marketing fundamentals.

Having work experience in the corporate and in my own family-run farm business opens the avenues further to apply theory knowledge practically, and thus present it to the students in the most convincing way.

My flair to teach helps me to seek knowledge and gain vast inputs through various books written nationally and internationally, which I have read and referred in this course.