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MBA in Marketing - (As I Teach This at Universities)

Name: MBA in Marketing - (As I Teach This at Universities)
Rating: 4.4 (10 reviews)

In this course you learn the fundamentals of Marketing. These techniques are used by daily by professional marketers.

Created byAntonis Anastassiades

Last updated 6/2017

English

English [Auto],

What you'll learn

Make money through effective marketing!
Understand the basic principles of marketing
Analyse and appreciate consumer decision making process
Learn how to promote your business efficiently and effectively
Understand how to differentiate
Understand the principles of e-marketing

Course content

6 sections • 17 lectures • 2h 16m total length

What is Marketing?6:10
This is the very basic introduction on marketing - which is really not science fiction. You will realise that as soon as you watch this video.
Sales & The Marketing Process6:46
Understand how marketing differs from sales and why marketing creates awareness, arouses needs, and builds lasting customer relationships through market research, delivering superior value.
The Consumer & The Marketing Process8:26

Strategic Planning10:05
Explore strategic planning that aligns mission, goals, and capabilities with changing opportunities, using the BCG matrix and product market expansion grid to guide growth.
Building Customer Relationships5:46
Explore building customer relationships through a value chain linking internal departments, suppliers, distributors, and customers. Develop a customer-driven marketing strategy with market segmentation, targeting, positioning, and differentiation.
The Marketing Mix7:48
Explore the integrated marketing mix: product, price, place, and promotion, and the four Cs including customer solution, cost, convenience, and communication, along with ROI analysis and marketing control.

The Micro Environment4:47
Examine the micro environment, including suppliers, marketing intermediaries, competitors, publics, and customers, and learn how partnerships and competitive benchmarking shape marketing performance before turning to the macro environment.
The Macro Environment10:52
Analyze the macro environment—demographics, economic trends, natural resources, technology, politics, and culture—and learn to adapt to changing populations, incomes, and consumer value.

Characteristics Affecting Consumer Behaviour6:58
Explore how culture, subculture, and social class shape consumer buying decisions. Examine perception, motivation, learning, and personal and psychological factors that influence choice.
Types of Buying Decision Behaviour5:10
Explore four buying decision behaviors—complex, dissonance reducing, habitual, and variety seeking—and the buyer decision process from need recognition through awareness, interest, evaluation, trial, option, and cognitive dissonance.

Market Segmentation4:04
this lecture covers segmentation, targeting, differentiation, and positioning, illustrating geographic, demographic, psychographic, and behavioral segments and concepts like occasions, usage, and loyalty.
Market Targeting & Differentiation7:29
Possible Value Propositions by Book Principles of Marketing (Kotler et al.)
Direct and Online Marketing9:00
Creating a Competitive Advantage10:00

Requirements

You will need a computer that can play audio so that you can view the videos
A note book or a word processor so that you can write down some notes and reflective thinking
PowerPoint which can be used to download any presentations that are uploaded on the course

Description

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# LAST UPDATED: JUNE 2017 #

Ever wondered why some companies thrive while others simply seem to be getting stuck in debts?

Are you launching a business and don't know how to market your service or product?

Welcome to our course!

The course will teach you what marketing is and how to apply it on your business to expand, diversify, enter new markets and get new clients!

How do you create value?
How do compete in the market?
How do you differentiate?

Such courses are taught throughout many Universities and can cost quite a lot of money. My objective is to provide you with the same knowledge and skills that University students are offered but at a lower cost of course. Our course is being updated continuously with the latest trends and theories in order to make sure that nothing is outdated. The course takes at least 1 month to complete at a University, but with the use of Udemy you should be able to complete it within a few days and gain the same knowledge as University students do.

Believe me when I say so: You do not need to spend tons of money to learn marketing or take a expensive marketing courses. I will teach you what there is to know right here and you will be able to use your skills to improve your business, right away!

We will not only talk about certain marketing theories and principles, but we will also go through several practical examples, that will help you understand how theories can be put into practice (or not) by various organisations.

We cover topics such as:

Appreciating how the market works.
Analysing consumer decision making process.
Understanding the competition and how to use them wisely for your company.
Using the Internet efficiently to bring in more business to your company.
...and many more!

Marketing is all about applying some basic principles and then through the use of innovative and creative thinking, it allows you to expand your business to new horizons.

I will help you achieve that and will also be more than happy to answering to any questions you might have.

So let's learn marketing and have fun in creating your marketing strategy!

Who this course is for:

This course is intended for people who have at least have some months of work experience in order to fully appreciate and apply the contents of the course

MBA in Marketing - (As I Teach This at Universities)

What you'll learn

Explore related topics

Course content

Introduction to Marketing3 lectures • 21min

Your Marketing Strategy3 lectures • 24min

Analysing the Marketing Environment2 lectures • 16min

Consumer Markets and Consumer Buyer Behaviour2 lectures • 12min

Designing a Customer-Driven Strategy and Mix & Creating a Competitive Advantage4 lectures • 31min

Online Marketing Principles3 lectures • 33min

Requirements

Description

Who this course is for: