Principles of Marketing

This video will help you understand consumer behavior and the steps of the consumer decision process.

There are many factors that can influence the consumer decision process, including psychological states and the people around you.

When you think of marketing, chances are you think of businesses selling to consumers. But companies also market and sell to other companies, as is the case with B2B (business-to-business) marketing.

A company's buying center and buying style impact what they purchase for the organization.

How do companies decide where to expand globally or if they should expand at all? There are many factors businesses need to take into consideration when it comes to globalization.

This video explains the styles of businesses that companies may implement when expanding internationally, as well as considerations they need to make regarding domestic and foreign products.

In this video, you will learn about the segmentation, targeting, and positioning (STP) process, as well as specific methods used to segment consumer markets.

This video is about the targeting stage of the STP process and how companies decide which segments to market to.

This video is about the various ways companies can position themselves in the market.

Companies use market research to understand trends in the market, find out what their target market needs or likes, and test promotional material on a select group of consumers before it officially hits the market.

There are several different categories of consumer products. Companies sort all their offerings into product lines and control the breadth and depth of these groups.

What is a brand? What value do brands have to consumers?

This video is about different types of brands and branding strategies.

This video details the concepts of the product life cycle and diffusion of innovation, as well as how marketers can use the concepts together to gain more knowledge about the market.

Services have their own way of being marketed because they are intangible, unlike goods.

There are many factors companies must consider when making pricing decisions for their products and services. They can be summed up as the 5 C's: customers, costs, company, competitors, and channels.

There are various pricing strategies firms can implement, but they must remain aware of illegal and unethical pricing tactics.

Supply chains, or marketing channels, are vital to business operations. Maintaining strategic relationships with other channel members can help firms grow and succeed in the marketplace.

This video details how manufacturers go about selecting retail partners, the different types of retailers, and the benefits of shopping in-store vs. online.

This video is about integrated marketing communications (IMC) and how companies use it to communicate with consumers.

Advertising campaigns are a popular communication strategy used by companies. I cover the ad campaign process in detail.

In this video, I tell you how companies use public relations (PR) and sales promotion strategies to their advantage.

Companies use sales representatives to build relationships with customers and influence their purchase decisions. They also have to determine the best way to compensate salespeople.

Once again, thank you for taking my course! I hope you learned a lot! Keep a look out for any courses I may come out with in the future.