Principles of Marketing
- 3 hours on-demand video
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.Try Udemy for Business
- Foundations of Marketing
- Marketing Strategies
- Marketing Plans
- Segmentation, Targeting, Positioning
- Market Research Techniques
- Advertising and Promotion Strategies
- Offering Value to Consumers
- Product Life Cycle
This course teaches you the basics of marketing you would need to know for introductory business courses, or if you're curious to see how marketing works behind the scenes. By the end, you should have a better understanding of what marketing is, its value, and different ways companies can use it to promote their offerings to consumers. You will learn about branding, marketing strategies, marketing plans, the consumer decision process, the product life cycle, recent consumer trends, how to target specific markets, global marketing, and much more. I provide many real-world examples to help you apply the content to everyday life and business news.
- Beginners in business or marketing
- Anyone who wants to learn about the basics of marketing
- People who want to be more informed consumers
Welcome to my Principles of Marketing course, and thank you for signing up! This video is to welcome you to my course and also differentiate between some similar terms that might get confusing as we go through the course.
This video covers some of the basics of marketing such as the definition of marketing, the marketing mix, and the history of marketing (marketing eras).
Marketing strategies are important for companies to outline how their offerings will be marketed to consumers. Additionally, companies use various growth strategies like market penetration, market expansion, product expansion, and diversification to expand their offerings or markets.